Table of Contents
Executive Summary – Europe – The Market
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- Spending
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- Figure 3: Europe: Leading countries, Spending on DIY products, 2015
- Figure 4: Europe: Leading countries CAGR in DIY spending, 2010-15
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- Figure 5: Europe: Spending on DIY goods 2010-15
- Figure 6: Europe: Spending on DIY goods per capita, 2015
- Housing tenure
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- Figure 7: Europe: Proportion of households renting their home, 2010-15
- DIY retailers’ sales
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- Figure 8: Europe: DIY specialists sales, 2011-15
- Figure 9: Europe: DIY specialists forecast sales, 2016-20
- Online
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- Figure 10: Proportion of DIY shoppers who shop online, March 2016
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- Figure 11: France, Germany, UK Online sales of DIY products, 2015
- Leading retailers
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- Figure 12: Europe: Top 25 DIY retail groups sales, 2011/12-2015/16
- Figure 13: Europe: Top 25 DIY retail groups outlets, 2011/12-2015/16
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- Figure 14: Europe: Top 25 DIY retail groups sales per outlet, 2011/12-2015/16
- Market shares
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- Figure 15: Europe: Leading DIY retailers share of all DIY spending, 2015
- What we think
Executive Summary – Europe – The Consumer
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- Who shops where
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- Figure 16: Europe: Proportions of internet users who have bought DIY in the last 12 months, March 2016
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- Figure 17: Europe: Online buyers of DIY in the last 12 months, March 2016
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- Figure 18: Europe: Leading superstores by number of buyers, March 2016
- What they buy?
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- Figure 19: Europe: DIY products bought in the last 12 months, March 2016
- Key factors in choosing a DIY store
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- Figure 20: Europe: Ranking of key factors in choosing a DIY store, March 2016
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- Figure 21: Europe: Proportions choosing each key factor first, March 2016
Executive Summary – Europe – Innovation and Launch Activity
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- 24/7 DIY essentials vending machine
- New instant click-to-buy DIY web portal
- 3D-bathroom planning tool
- Two-hour delivery service
- New quick-fix DIY solution municipal store concept
France
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending and inflation
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- Figure 22: France: DIY Products – the Mintel market size (incl.VAT), 2011-16
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- Figure 23: France: Mintel DIY Market size: Breakdown by product, 2015
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 24: France: Leading specialist DIY retailers: Share of all DIY retailers’ sales, 2015
- Online
- The consumer
- Where they shop
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- Figure 25: France: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2016
- What they buy
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- Figure 26: France: The consumer: DIY products purchased in the past 12 months, March 2016
- Factors influencing choice of retailer
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- Figure 27: France: The consumer: Profile of those that ranked each factor first, March 2016
- What we think
- Issues and insights
- Is consolidation inevitable?
- The facts
- The implications
- How can DIY retailers sustain growth in a mature market?
- The facts
- The implications
- The market – What you need to know
- Economy showing signs of an uplift
- DIY spending subdued but gaining some momentum
- DIY market worth €24.4 billion in 2015
- Drivers of growth
- Specialists’ rate of growth increased in 2015
- Threats to the sector
- Spending and inflation
- Economic recovery taking hold, boosted by consumer spending
- DIY spending subdued but gaining momentum
- Mintel DIY market size
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- Figure 28: France: DIY products – Mintel market size (incl. VAT), 2010-16
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- Figure 29: France: Mintel DIY Market size: Breakdown by product, 2015
- DIY-related spending categories
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- Figure 30: France: Consumer spending on DIY related categories in detail (incl. VAT), 2010-15
- Inflation
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- Figure 31: France: Consumer prices * of DIY-related categories, Annual % change, 2011-15
- Figure 32: France: Consumer prices * of DIY related categories, Annual % change, September 2014 –February 2016
- Owner occupation
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- Figure 33: France: Home ownership (% of population), 2006-14
- Population changes offer both opportunities and challenges
- Interest in sustainability opens opportunities
- Sector Size and Forecast
- 2015 a better year for overall retail sales
- Specialists’ rate of growth increased in 2015
- Threats from other channels
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- Figure 34: France: DIY retailers’ sales (excl. VAT), 2010-15
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- Figure 35: France: DIY retailers’ value sales growth, 2011-15
- Figure 36: France: DIY retailers’ volume sales growth, 2011-15
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- Figure 37: France: DIY retailers’ sales, Forecasts, excl VAT, 2016-20
- Leading players – What you need to know
- Groupe Adeo and Kingfisher way ahead
- Ripe for consolidation
- Market shares stable
- Online still quite small
- Leading players
- Adeo and Kingfisher lead
- Big box DIY stores dominate
- Consolidation on the cards?
- Kingfisher France holding back the group
- Adeo/Leroy Merlin has many strengths
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- Figure 38: France: Leading specialist DIY retailers: sales, 2011-15
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- Figure 39: France: Leading specialist DIY retailers: Outlets, 2011-15
- Figure 40: France: Leading specialist DIY retailers: Sales per outlet, 2012-15
- Market shares
- Market stable over the last four years
- But Adeo pulling ahead
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- Figure 41: France: Leading specialist DIY retailers: Shares of all DIY retailers sales, 2011-15
- Online
- Online activity
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- Figure 42: France: Online purchasing, 2010-15
- Market size
- Leading online players
- Specialists
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- Figure 43: France: Major online retailers of DIY and DIY-related categories, 2015
- Pureplayers
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- Figure 44: France: Major online retailers of DIY and DIY related categories, 2015
- The consumer – What you need to know
- Specialists dominate, led by Leroy Merlin
- Older shoppers prefer to buy in-store, younger online
- Softer DIY purchases most popular
- Bigger projects most prevalent amongst younger age groups
- Pricing is key
- But value for money counts too
- Where they shop
- Specialists dominate
- Leroy Merlin – pulling ahead of rivals
- Rapid growth in pure players
- The rest a fragmented market
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- Figure 45: France: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2016
- Rapid growth in online
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- Figure 46: France: The consumer: Retailers used whether in-store or online in the past 12 months, March 2016
- Men shopping more than women, but not by a huge margin
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- Figure 47: France: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, March 2016
- Older shoppers prefer to buy in-store, younger online
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- Figure 48: France: The consumer: Purchased DIY products in the past 12 months, in-store or online, by age group, March 2016
- Trend data: 2013-15
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- Figure 49: France: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, February 2014, March 2015 and March 2016
- Customer profiles
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- Figure 50: France: Profile of customers of leading DIY retailers, March 2016
- What they buy
- More purchasing at the softer end of the market
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- Figure 51: France: The consumer: DIY products purchased in the past 12 months, March 2016
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- Figure 52: France: The consumer: DIY products purchased in the past 12 months, March 2016
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- Figure 53: France: The consumer: DIY products purchased in the past 12 months, March 2016
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- Figure 54: France: DIY products: What they buy by where they shop, March 2016
- Factors influencing choice of retailer
- Price is the most important factor
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- Figure 55: France: The consumer: DIY products purchased in the past 12 months, March 2016
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- Figure 56: France: The consumer: Important factors when deciding where to buy DIY/home improvement goods, March 2016
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- Figure 57: France: The consumer: Profile of those that ranked each factor first, March 2016
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- Figure 58: France: Most important factor in deciding where to shop, by where they shop, March 2015
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- Figure 59: France: Most important factors determining where to shop, by where they shop, March 2015
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Germany
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending and inflation
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- Figure 60: Germany: Mintel DIY Market size: Breakdown by product, 2015
- Figure 61: Germany: Consumer prices of key DIY-related categories, annual % change, Oct 2014-Mar 2016
- Sector size and forecast
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- Figure 62: DIY specialists sales as % all retail sales (exc fuel), 2006-16
- Leading players
- The fall-out from Praktiker
- OBI the market leader
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- Figure 63: Germany: Leading specialist DIY retailers: Shares of all spending on DIY, 2015
- Online still quite small
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- Figure 64: Germany: Online spending on DIY, 2015
- The consumer
- Where they shop
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- Figure 65: Germany: Retailers used for DIY purchases in the past 12 months, in-store or online, March 2016
- What they buy
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- Figure 66: Germany: DIY products bought in the last month, March 2016
- Factors influencing choice of retailer
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- Figure 67: Germany: Ranking of main factors in choosing a DIY store, March 2016
- What we think
- Issues and insights
- Just how important is online for DIY in Germany
- The facts
- The implications
- Where next for DIY in Germany?
- The facts
- The implications
- The market – What you need to know
- Spending on DIY products
- Sales by specialist retailers falling
- Owner occupancy down
- Inflation falling
- Spending and inflation
- Mintel DIY market size
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- Figure 68: Germany: DIY products – the Mintel market size (incl. VAT), 2010-16
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- Figure 69: Germany: Mintel DIY Market size: Breakdown by product, 2015
- DIY-related spending categories
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- Figure 70: Germany: Consumer spending in detail (incl. VAT), 2010-15
- Inflation
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- Figure 71: Germany: Consumer prices of DIY related categories, Annual % change, 2011-15
- Figure 72: Germany: Consumer prices of key DIY-related categories, annual % change, Oct 2014-Mar 2016
- Owner occupation
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- Figure 73: Germany: Owner occupation rate, 2010-14
- Sector size and forecast
- Lacklustre performance from the specialists
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- Figure 74: Germany: DIY retailers’ sales (excl. VAT), 2010-15
- Figure 75: Germany: DIY retailers’ sales (excl. VAT), 2016-20
- Reversal of long-term trend
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- Figure 76: Germany: DIY specialists’ sales as % all retail sales (exc fuel), 1994-2015
- Leading players – What you need to know
- The fall-out from Praktiker
- OBI the market leader
- Online still quite small
- Leading players
- Praktiker boost
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- Figure 77: Praktiker outlets taken by the market leaders, 2013
- Big box dominant
- Voluntary groups and co-operatives strong
- Rationalisation
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- Figure 78: Germany: Leading DIY retailers, sales, 2011/12-2015/16
- Figure 79: Germany: leading DIY retailers, outlets, 2011/12-2015/16
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- Figure 80: Germany: Leading DIY retailers, sales area, 2011/12-2015/16
- Sales per outlet and per square metre
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- Figure 81: Germany: Leading DIY specialists, average store size, 2015/16
- Figure 82: Germany: Leading DIY retailers, sales per outlet, 2011/12-2015/16
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- Figure 83: Germany: Leading DIY retailers, sales per sq m, 2011/12-2015/16
- Market shares
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- Figure 84: Germany: Leading specialist DIY retailers: Shares of all spending on DIY, 2011-15
- Online
- Online activity
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- Figure 85: Germany: Online purchasing, 2009-15
- Online sales
- Specialists
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- Figure 86: Germany: Major online retailers of DIY and DIY related categories, 2015
- Pureplayers.
- Market size
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- Figure 87: Germany: Online spending on DIY, 2015
- The consumer – What you need to know
- OBI most used
- But Bauhaus has the highest sales per customer
- OBI and Bauhaus stronger at the softer end,
- Germans look for product quality before price
- Where they shop
- Gender
- Retailers used
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- Figure 88: Germany: Retailers used for DIY purchases in the past 12 months, in-store or online, March 2016
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- Figure 89: Germany: Leading DIY retailers, sales per customer, 2015
- Customer profiles
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- Figure 90: Germany: Profile of customers of leading DIY specialists, March 2016
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- Figure 91: Germany: Profile of DIY customers of non- specialists, March 2016
- What they buy
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- Figure 92: Germany: DIY products bought in the last month, March 2016
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- Figure 93: Germany: DIY products: What they buy by where they shop, March 2016
- Factors influencing choice of retailer
- Overall ranking
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- Figure 94: Germany: Ranking of main factors in choosing a DIY store, March 2016
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Italy
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending and inflation
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- Figure 95: Italy: Total consumer expenditure and spend on DIY-related categories (incl. VAT), 2010-15
- Figure 96: Italy: Consumer Prices * of DIY related categories, Annual % change, 2010-15
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 97: Italy: Leading DIY retailers market share of total DIY retailers’ sales (excl. VAT), 2014 and 2015
- Online
- The consumer
- Where they shop
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- Figure 98: Italy: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, March 2016
- What they buy
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- Figure 99: Italy: The consumer: DIY products purchased in the past 12 months, March 2016
- Factors influencing choice of retailer
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- Figure 100: Italy: The consumer: Important factors when deciding where to buy DIY/home improvement goods, March 2016
- What we think
- Issues and insights
- Specialists’ online offer must improve to fend off pureplay competition
- The facts
- The implications
- Housing tenure ownership fuelling a shift in DIY spending habits from heavy to soft end
- The facts
- The implications
- The market – What you need to know
- Consumer DIY spend strongest in softer-end product sectors
- Very slow pick-up in DIY specialists’ retail sales
- Softer-end DIY specialists to gain from shift in housing tenure status
- Spending and inflation
- Mintel DIY market size
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- Figure 101: Italy: DIY products – the Mintel market size (incl. VAT), 2010-15
- Figure 102: Italy: Mintel DIY Market size: Breakdown by product, 2015
- DIY-related spending categories
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- Figure 103: Italy: Consumer spending on DIY-related categories in detail (incl. VAT), 2010-15
- Inflation
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- Figure 104: Italy: Consumer Prices * of DIY related categories, Annual % change, 2011-15
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- Figure 105: Italy: Consumer prices * of DIY related categories, annual % change, September 2014 – March 2016
- Sector size and forecast
- Specialist retail sales slowly recovering
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- Figure 106: Italy: Distribution of population by tenure status, 2010-14
- Figure 107: Italy: DIY retailers’ sales (excl. VAT), 2010-15
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- Figure 108: Italy: DIY retailers’ sales, Forecasts, excl VAT, 2016-20
- Leading players – What you need to know
- New store formats from market leaders
- Sector’s smaller players look for strength in numbers
- Leading specialists increase their combined market share marginally
- Internet-only retailers
- Leading players
- Groupe Adeo transforming the home improvement experience with new store concepts
- Self’s new ‘construction wholesale price departments’
- Brico OK franchisee’s convenient DIY retail proposition
- Signs of consolidation
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- Figure 109: Italy: Leading DIY retailers, net revenues, 2013-15
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- Figure 110: Italy: Leading DIY retailers, outlet numbers, 2013-15
- Sales per outlet
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- Figure 111: Italy: Leading DIY retailers, Estimated sales per outlet, 2013-15
- Market shares
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- Figure 112: Italy: Leading specialist DIY retailers: Estimated shares of all DIY retailers sales, 2011-15
- Online
- Online activity
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- Figure 113: Italy: Online purchasing, 2010-15
- Online DIY sales
- Leading online players
- The consumer – What you need to know
- Leroy Merlin dominates
- Tools and softer end lines bought most
- Price and product quality influence choice of store
- Where they shop
- Adeo formats ahead of the rest
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- Figure 114: Italy: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2016
- Online-only retailers gaining share
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- Figure 115: Italy: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2015 and March 2016
- Specialists need to rise to the online challenge
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- Figure 116: Italy: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, March 2016
- Consumer profile by retailer
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- Figure 117: Italy: Customer profile by where they shopped for DIY products, March 2016
- What they buy
- Tools and softer end items are main purchases
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- Figure 118: Italy: The consumer: DIY products purchased in the past 12 months, March 2016
- Female shoppers important target for decorating materials
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- Figure 119: Italy: The consumer: DIY products purchased in the past 12 months, by gender, March 2016
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- Figure 120: Italy: The consumer: DIY products purchased in the past 12 months, by age, March 2016
- Hard end/soft end split by retailer
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- Figure 121: Italy: DIY products: What they buy by where they shop, March 2016
- Factors influencing choice of retailer
- Price and quality are key to drawing in customers
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- Figure 122: Italy: The consumer: Important factors when deciding where to buy DIY/home improvement goods, March 2016
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- Figure 123: Italy: The consumer: Important factors when deciding where to buy DIY/home improvement goods, March 2016
- Younger shoppers most concerned about price
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- Figure 124: Italy: The consumer: Profile of those that ranked each factor first, March 2016
- Key factors by where they shop
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- Figure 125: Italy: The consumer: Those that ranked each factor first by where they had shopped, March 2016
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Spain
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending showing the start of a recovery
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- Figure 126: Spain DIY Products – the Mintel market size (incl.VAT), 2010-16
- Low prices encouraging spending
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- Figure 127: Spain: Consumer prices of DIY-related categories, Annual % change, 2010-15
- Sector size and forecast
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- Figure 128: Spain: DIY retailers’ sales (excl. VAT), 2010-15
- Leading players
- Groupe Adeo consolidates its lead
- Groupe Adeo accounts for over half the market
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- Figure 129: Spain: Leading specialist DIY retailers: Share of all DIY retailers’ sales, 2015
- Online: an underdeveloped channel
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- Figure 130: Spain: Online purchasing, 2010-15
- The consumer
- Where they shop
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- Figure 131: Spain: Retailers used to purchase DIY products in the past 12 months, in-store or online, March 2016
- What they buy
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- Figure 132: Spain: DIY products purchased in the past 12 months, March 2016
- Factors influencing choice of retailer
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- Figure 133: Spain: ranking of main factors in choosing a DIY store, March 2016
- What we think
- Issues and insights
- Development needed in the online market
- The facts
- The implications
- Evolving formats to speak to changing demographics
- The facts
- The implications
- The market – What you need to know
- Consumer spending returns to growth
- Demand encouraged by deflationary prices
- The housing market – the first step in on a long road to recovery
- DIY specialists – recovering strongly
- Spending and inflation
- Mintel DIY market size
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- Figure 134: Spain: DIY products – the Mintel market size (incl.VAT), 2010-16
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- Figure 135: Spain: Mintel DIY market size: breakdown by product, 2015
- DIY-related spending categories
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- Figure 136: Spain: consumer spending in detail (Incl. VAT), 2010-15
- Inflation
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- Figure 137: Spain: Consumer Prices of DIY related categories, Annual % change, 2010-15
- Figure 138: Spain: Consumer prices of DIY-related categories, annual % change, Oct 2014-Mar 2016
- The housing market
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- Figure 139: Spain: Number of property transactions in Spain, 2005-15
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- Figure 140: Spain: Total households by tenure, 2013-15
- Sector size and forecast
- Growth returns but the market remains tough
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- Figure 141: Spain: DIY retailers’ sales (excl. VAT), 2010-15
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- Figure 142: Spain: DIY retailers’ sales, forecast, excl VAT, 2016-20
- Leading players – What you need to know
- Groupe Adeo: consolidates its position
- Brico Dépôt: a poor year
- BriCor: beginning to see traction in the market
- QF+: building for the future
- Online: an underdeveloped channel but growing
- Leading players
- A strong performance from Leroy Merlin
- Brico Dépôt : a tough year
- BriCor: beginning to see traction
- QF+: building for the future
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- Figure 143: Spain: Leading specialist DIY retailers: Sales, 2011-15
- Figure 144: Spain: Leading specialist DIY retailers: Outlet numbers, 2011-15
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- Figure 145: Spain Leading specialist DIY retailers: Sales per outlet, 2012-15
- Market shares
- Groupe Adeo accounts for over a third of the market
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- Figure 146: Spain: Leading specialist DIY retailers: share of all DIY retailers sales, 2015
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- Figure 147: Spain: Leading specialist DIY retailers: Shares of all DIY retailers sales, 2011-15
- Online
- Spain lags behind in term of online purchasing
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- Figure 148: Spain: Online purchasing, 2010-15
- Online sales
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- Figure 149: Spain: Online retail sales (incl. VAT), 2010-15
- Leading online players
- The consumer – What you need to know
- Groupe Adeo comes out on top
- Stores remain first choice, but online is growing
- Purchasing concentrated at the lighter end
- Quality + Price = Value for money
- Where they shop
- Group Adeo the dominant player
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- Figure 150: Spain: Retailers used to purchase DIY products in the past 12 months, in-store or online, March 2016
- Non-specialists targeting the mass market
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- Figure 151: Spain: Retailers used to buy DIY products, by average age and household income, March 2016
- Leroy Merlin continues to strengthen
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- Figure 152: Spain: Retailers used to purchase DIY products, in-store or online, March 2014-16
- Online: Small, but growing
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- Figure 153: Spain: Retailers used to purchase DIY products, by in-store and online, March 2016
- What they buy
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- Figure 154: Spain: DIY Products purchased in the past 12 months, March 2016
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- Figure 155: Spain: DIY Products purchased in the past 12 months, March 2016
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- Figure 156: Spain: What they buy by where they shop, March 2016
- Factors influencing choice of retailer
- Quality comes out top
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- Figure 157: Spain: Ranking of main factors in choosing a DIY store, March 2016
- Older consumers still value staff knowledge
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- Figure 158: Spain: Rankings of main factors in choosing a DIY store, weighted average by age group, March 2016
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
UK
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- Overview
- What you need to know
- Areas covered in this Report
- Executive summary
- The market
- Specialists sector sales decline in 2015
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- Figure 159: Total DIY/hardware specialist sector size (incl. VAT), 2010-20
- Consumer spending slows, but remains positive
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- Figure 160: DIY products market size breakdown, 2015
- Online
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- Figure 161: Share of DIY spending via the internet, 2013-15
- Companies, brands and innovations
- Market shares
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- Figure 162: Leading DIY retailers’ market shares, 2014 and 2015
- B&Q still the most trusted DIY retailer
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- Figure 163: Attitudes towards and usage of selected brands, February 2016
- Augmented reality set to transform the DIY experience
- The consumer
- 75% have bought DIY products in the past year
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- Figure 164: Where they shop for DIY/home improvement products, March 2016
- Non-specialists are more popular for online purchases
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- Figure 165: Retailer used for DIY/home improvement purchases in the past 12 months, by online or in-store, March 2016
- DIY consumers like to shop around
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- Figure 166: Number of DIY retailers or types of DIY retailer used in the past 12 months, March 2016
- Consumers happy with product quality but less so with staff knowledge
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- Figure 167: Overall satisfaction with the DIY stores, March 2016
- Paint/wallpaper the most popular purchases
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- Figure 168: What DIY/home improvement products they bought, March 2016
- Young consumers more likely to buy to help
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- Figure 169: Why they bought DIY/home improvement products, March 2016
- Getting what you pay for
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- Figure 170: Attitudes towards shopping for DIY/home improvement products, March 2016
- What we think
- Issues and insights
- Are the sheds struggling to cater for generation rent?
- The facts
- The implications
- What will be the impact of Bunnings?
- The facts
- The implications
- Can One Kingfisher really work?
- The facts
- The implications
- The market – What you need to know
- Consumer spending slows, but remains positive
- Specialist sector sales go into decline
- Channels of distribution
- Flat prices limit growth of the market
- Housing transactions plateau in 2015
- A generation of renters
- Market drivers
- Housing market
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- Figure 171: Residential housing transactions in the UK, 2006-15
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- Figure 172: Seasonally adjusted UK residential monthly property transactions, January 2015-February 2016
- Generation rent
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- Figure 173: Housing status of 25-34-year-olds, 2003/04-2014/15
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- Figure 174: Percentage renting privately, by age, 2003/04-2014/15
- Inflation of DIY products
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- Figure 175: Consumer prices inflation, annual rate of change, 2011-15
- Figure 176: Consumer prices inflation, monthly rate of change, January-March 2016
- Consumer spending plans
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- Figure 177: Consumers spending money on their home in the past three months or next three months, January 2015-February 2016
- Weather
- Sunshine
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- Figure 178: Actual and average sunshine, by month, January 2015-March 2016
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- Figure 179: Sunshine index (difference from the monthly average) compared to monthly DIY sales, January 2015-March 2016
- Rainfall
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- Figure 180: Actual and average rainfall, by month, January 2015-March 2016
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- Figure 181: Rainfall index (difference from the monthly average) compared to monthly DIY sales, January 2015-March 2016
- Easter weather
- Sector size and forecast
- Total sector size and forecast
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- Figure 182: Total DIY/hardware specialist sector size (incl. VAT), 2010-20
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- Figure 183: Total DIY/hardware specialists’ sector size (incl. VAT), in current and constant prices, 2010-20
- Sheds/big box segment
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- Figure 184: Sheds/big-box specialists’ sector size (incl. VAT), 2010-20
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- Figure 185: Sheds/big box sector size (incl. VAT), in current and constant prices, 2010-20
- Other DIY/hardware stores segment
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- Figure 186: Other DIY/hardware stores segment (incl. VAT), 2010-20
- Figure 187: Other DIY/hardware store segment size (incl. VAT), in current and constant prices, 2010-20
- Forecast methodology
- Consumer spending on DIY products
- Growth in spending slows in 2015
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- Figure 188: DIY products – Market size (incl. VAT), 2011-16
- Consumer spending by category
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- Figure 189: DIY products market size breakdown, 2015
- Spending breakdown
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- Figure 190: Consumer spending on DIY, market segmentation (incl. VAT), 2011-16
- Mintel’s market size
- Leading retailers – What you need to know
- Specialists – Superstores
- High street stores and non-specialists
- Online
- Innovation and launch activity
- Augmented reality transforming the DIY shopping experience
- Interactive video to boost loyalty scheme engagement
- Made in space
- A ‘store of solutions’
- Hardware store combines shopping with dining
- Online DIY marketplace to challenge B&Q and Homebase
- Space allocation summary
- Space allocation overview
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- Figure 191: DIY retailers: Summary of in-store space allocation, April 2016
- Detailed space allocation
- Big shed DIY specialists
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- Figure 192: Homebase, Harrow: Habitat concession, April 2016
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- Figure 193: B&Q Warehouse, Cricklewood, Valspar paint matching service
- Conveniently located DIY and home improvement essentials emporiums
- Wilko and Poundland
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- Figure 194: Detailed space allocation estimates, April 2016
- Retail product mix
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- Figure 195: Leading DIY retailers: estimated sales, by product, 2015
- Figure 196: Leading DIY retailers, estimated sales density, by product category, 2015
- Channels of distribution
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- Figure 197: DIY products*, estimated channels of distribution, 2015
- Leading specialist retailers
- Sales and profits
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- Figure 198: Leading DIY specialists’ sales, 2011/12-2015/16
- Figure 199: Leading DIY specialists’ operating profits, 2011/12-2015/16
- Figure 200: Leading DIY specialists’ operating margins, 2011/12-2015/16
- Stores
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- Figure 201: Leading DIY specialists’ outlet numbers, 2011/12-2015/16
- Figure 202: Leading DIY specialists’ sales per outlet, 2011/12-2015/16
- Sales area
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- Figure 203: Leading DIY specialists’ sales area, 2011/12-2015/16
- Figure 204: Leading DIY specialists’ sales per square metre, 2011/12-2015/16
- Leading non-specialist retailers
- Leading pureplayers
- Non-specialist sales
-
- Figure 205: Non-specialist retailers’ sales in DIY and gardening products, 2011/12-2015/16
- Food retailers
-
- Figure 206: Estimated DIY sales of leading superstore operators, 2012-15
- Market shares
- Trade
-
- Figure 207: Leading DIY retailers, estimated trade share of sales, 2013-15
- Share of DIY retailers’ sales
-
- Figure 208: Leading DIY retailers, share of sales of specialists’ sales, 2013-15
- Share of all DIY spending
-
- Figure 209: Leading retailers of DIY products, share of spending on DIY, 2013-15
- Online
-
- Figure 210: Where people bought DIY goods in the last 12 months, March 2016
- Leading specialists
- Non-specialists
- Internet pureplayers
- Other sources
- Trade sales
- Online sales estimates
-
- Figure 211: Online DIY sales to consumers, 2013-15
- Specialists
-
- Figure 212: Online share of specialists’ sales, 2011-15
- All online sales
-
- Figure 213: Share of online sales, by type of retailer, 2015
- Figure 214: Estimated online sales of DIY products to consumers, 2013-15
- Leading DIY retailers online
-
- Figure 215: Leading online retailers of DIY goods to consumers, 2013-15
- Advertising and marketing activity
- DIY retailers continue to cut back on advertising spend
-
- Figure 216: Total main media advertising spend in the UK DIY retailing sector, 2012-15
- B&Q remains the UK’s biggest advertiser
-
- Figure 217: Main media advertising spend by leading DIY retailers, 2012-15
- Share of advertising spend
-
- Figure 218: Share of total main media advertising spend in the UK DIY retailing sector, by retailer, 2014 and 2015
- Television is the favoured media type
-
- Figure 219: Main media advertising spend, by media type, 2012-15
- Figure 220: Main media advertising spend in the UK DIY retailing sector, by media type, 2012-15
- Campaign highlights
- What we have seen in 2016
- A note on adspend
- Brand research
- Brand map
-
- Figure 221: Attitudes towards and usage of selected brands, February 2016
- Key brand metrics
-
- Figure 222: Key metrics for selected brands, February 2016
- Brand attitudes: B&Q has great customer service but Homebase is worth paying more for
-
- Figure 223: Attitudes, by DIY retailer brand, February 2016
- Brand personality: Wilko and B&Q are fun and vibrant
-
- Figure 224: Brand personality – Macro image, February 2016
- B&Q is reliable and welcoming while Homebase is stylish but overrated
-
- Figure 225: Brand personality – Micro image, February 2016
- Brand analysis
- Wilko – The store of choice for women
-
- Figure 226: User profile of Wilko, February 2016
- B&Q middle of the range for everything
-
- Figure 227: User profile of B&Q, February 2016
- Screwfix a male preserve for the serious DIYer
-
- Figure 228: User profile of Screwfix, February 2016
- Wickes the superstore for the serious DIYer
-
- Figure 229: User profile of Wickes, February 2016
- Homebase’s swansong
-
- Figure 230: User profile of Homebase, February 2016
- The consumer – What you need to know
- 75% have bought DIY products in the past year
- Renters prefer non-specialists
- Non-specialists are more popular for online purchases
- DIY consumers like to shop around
- Consumers happy with product quality but less so with staff knowledge
- B&Q impresses with its range but struggles on price
- Homebase struggles on range and staff knowledge
- More than half purchase paint/wallpaper
- You get what you pay for
- Online tutorials the go-to for DIYers of all ages
- Where they shop
- B&Q most popular for DIY purchases
- Specialists only slightly more popular than non-specialists
-
- Figure 231: Where they shop for DIY/home improvement products, March 2016
- Non-specialists are more popular for DIY shopping online
-
- Figure 232: Retailer used for DIY/home improvement purchases in the past 12 months, by online or in-store, March 2016
- Homeowners most likely to purchase DIY from specialists
-
- Figure 233: Where they shopped for DIY/home improvement products in the past 12 months, by housing tenure, March 2016
-
- Figure 234: Where they shopped for DIY/home improvement products in the past 12 months, by housing tenure, March 2016
- Lack of loyalty in DIY sector
-
- Figure 235: Number of DIY retailers or types of DIY retailer used in the past 12 months, March 2016
- Screwfix positioned as a ‘top-up’ DIY shopping location
-
- Figure 236: Number of DIY retailers or types of DIY retailer used in the past 12 months, by retailer shopped at, March 2016
- Shopper profiles
-
- Figure 237: Where they shopped, by age and socio-economic group, March 2016
- Younger and more affluent customers shop online
-
- Figure 238: Where they shopped, by age and socio-economic group, online and offline specialists and non-specialists, March 2016
- Where they spend the most
-
- Figure 239: Where they spent the most money on DIY products in-store in the past 12 months, March 2016
- Customer satisfaction
- Lack of satisfaction with customer service
-
- Figure 240: Overall satisfaction with DIY stores, March 2016
- Satisfaction by profile
-
- Figure 241: Satisfaction with DIY retailers, be age and affluence, March 2016
- Renters less satisfied than homeowners
-
- Figure 242: Satisfaction with the DIY retailer used the most, by housing tenure, March 2016
- Key driver analysis
- Product quality and range are the main drivers of satisfaction
- Back to the experts
-
- Figure 243: Key drivers of overall satisfaction with DIY retailer most spent at, March 2016
- Figure 244: Overall satisfaction with DIY retailer most spent at – Key driver output, March 2016
- Satisfaction by retailer
- B&Q stands out for its range of products
-
- Figure 245: Satisfaction of customers of B&Q, March 2016
- Nectar card satisfies Homebase customers
-
- Figure 246: Satisfaction of customers of Homebase, March 2016
- Non-specialists favoured for lower prices
-
- Figure 247: Satisfaction of customers who bought DIY products from non-specialist retailers, March 2016
- What they bought
- More than half purchase paint/wallpaper
-
- Figure 248: What DIY/home improvement products they bought, March 2016
- Renters are more likely to buy soft furnishings and furniture
-
- Figure 249: What DIY/home improvement products they buy, by housing tenure, March 2016
- Scots favour flooring and lighting
-
- Figure 250: What DIY/home improvement products they buy, by region, March 2016
- Yorkshire and northern England shop more for outdoor
-
- Figure 251: What DIY/home improvement products they buy, by region, March 2016
- Flooring and plumbing supplies drive sales in the Midlands
-
- Figure 252: What DIY/home improvement products they buy, by region, March 2016
- London and the South East least likely to buy DIY products
-
- Figure 253: What DIY/home improvement products they buy, by region, March 2016
- Wales and the South West prefer decorating their homes
-
- Figure 254: What DIY/home improvement products they buy, by region, March 2016
- Age and affluence affect purchases
-
- Figure 255: What they bought, by customer profile, March 2016
- Why they bought
- Variations in why consumers shop for DIY products
-
- Figure 256: Why they bought DIY/home improvement products, March 2016
- Women renovate while men help out and repair
-
- Figure 257: Why they bought DIY/home improvement products, March 2016
- Urbanites help each other out
-
- Figure 258: Why they bought DIY/home improvement products, March 2016
- The young give a helping hand
-
- Figure 259: Why they bought DIY/home improvement products, by age and socio-economic group, March 2016
- Attitudes towards DIY
- Product quality is important
-
- Figure 260: Attitudes towards shopping for DIY/home improvement products, March 2016
- Specialist shoppers value in-store advice
-
- Figure 261: Agreement with the statement ‘Advice from staff in-store is valuable when buying DIY products’, by where they shopped (any), March 2016
- Time-pressed renters find DIY warehouses too big
-
- Figure 262: Attitudes towards shopping for DIY/home improvement products, by housing tenure, March 2016
- Technology is a valuable source of information
-
- Figure 263: Selected attitudes towards shopping for DIY/home improvement products, by age, March 2016
- Over half of under-35s interested in renting DIY products
-
- Figure 264: Interest in renting DIY tools or equipment, by age, March 2016
- Time pressures hold back under-35s
-
- Figure 265: Selected attitudes towards shopping for DIY/home improvement products, by age, March 2016
- Appendix – Data sources, abbreviations and supporting information
- Data sources
- Financial definitions
- Sales per store, sales per square metre
- Exchange rates
- Consumer research methodology
- The consumer: Key driver analysis
-
- Figure 266: Overall satisfaction with DIY retailer most spent at – key driver output, February 2016
-
- Figure 267: Satisfaction with DIY retailer most spent at, February 2016
- Forecast methodology
- Abbreviations
Adeo
-
- What we think
- A diverse, international business
- Digitally on the ball
- Expanding softer end
- Company background
- Company performance
-
- Figure 268: Adeo: Group sales performance, 2011-15
- Figure 269: Adeo: Retail formats, 2016
-
- Figure 270: Adeo: Outlet data (main European countries), 2011-15
- Retail offering
- Leroy Merlin
- Other fascia
Bauhaus
-
- What we think
- International growth
- Limited online offer
- Company background
- Company performance
-
- Figure 271: Bauhaus: Estimated group sales performance, 2010-15
- Figure 272: Bauhaus: Estimated Outlet data, 2010-15
- Retail offering
Bricomarché/Brico Cash
-
- What we think
- Warehouse format capitalising on handymen demand for big name brands at discount prices
- Rental scheme enhances affordable credentials
- Bricomarché Poland outperforms total Polish DIY retailers’ sales growth in 2015
- Company background
- Company performance
-
- Figure 273: Bricomarché/Brico Cash: Estimated sales performance, 2011-15
- Figure 274: Bricomarché/Brico Cash: Outlet data, 2011-15
- Retail offering
Clas Ohlson
-
- What we think
- Performance
- Strategy
- International expansion
- Implementing new IT platform
- Where next?
- Company background
- Company performance
-
- Figure 275: Clas Ohlson: Group financial performance, 2010/11-2015/16
-
- Figure 276: Clas Ohlson: Outlet data, 2010/11-2015/16
- Retail offering
DT Group
-
- What we think
- ‘Mission Felix’
- Completing the Finnish merger
- A change at the top
- Company background
- Company performance
-
- Figure 277: DT Group: Group financial performance, 2010/11-2014/15
-
- Figure 278: DT Group: Outlet data, 2010/11-2014/15
- Retail offering
-
- Figure 279: DT Group, revenue breakdown by market sector, 2013/2015
Hagebau
-
- What we think
- Performance
- Multi-channel offer
- Where next
- Company background
- Company performance
-
- Figure 280: Hagebau: Group sales performance, 2010-15
- Figure 281: Hagebau: Outlet data, 2010-15
- Retail offering
Homebase – Bunnings
-
- What we think
- All change
- Adopting a warehouse format
- Mainly branded
- New format
- Pilot stores
- Doubts
- Will it work?
- Company background
- Company performance
-
- Figure 282: Homebase Ltd: Group financial performance, 2011/12-2015/16
- Figure 283: Homebase Ltd: Outlet data, 2011/12-2015/16
- Retail offering
Hornbach Holding
-
- What we think
- International expansion
- Hornbach Compact
- Expanding range of services
- Continued online focus
- Where next
- Company background
- Company performance
-
- Figure 284: Hornbach Holding: Group financial performance, 2010/11-2015/16
- Figure 285: Hornbach Holding: Outlet data, 2010/11-2015/16
- Retail offering
Intergamma Group
-
- What we think
- Increased competition
- Multichannel retail is a core focus
-
- Figure 286: Relative frequency of search terms for the leading DIY retailers in the Netherlands, 2010-16
- Company background
- Company performance
-
- Figure 287: Intergamma Group: Group sales performance, 2011-15
-
- Figure 288: Intergamma Group: Outlet data, 2011-15
- Retail offering
Kingfisher Group
-
- What we think
- Justifying the structure
- Good chances of success
- Moving cautiously
- Where next?
- Company background
- One Kingfisher – Ranges
- One Kingfisher: Stores and online
- Systems
- Management
- History
- Company performance
-
- Figure 289: Kingfisher Group: Group financial performance, 2011/12-2015/16
- Figure 290: Kingfisher Group: Outlet data, 2011/12-2015/16
- Retail offering
Maxeda DIY
-
- What we think
- New owners
- Parcel collection points initiative an opportunity to capture impulse buys
- Deco store gets inspirational makeover
- New quick-fix DIY solution municipal store concept
- Company background
- Company performance
-
- Figure 291: Maxeda DIY: Group financial performance, 2011/12-2015/16
-
- Figure 292: Maxeda DIY: Outlet data, 2011/12-2015/16
- Retail offering
Mr. Bricolage Group
-
- What we think
- Performance
- International growth
- Multichannel expansion
- Where next
- Company background
- Company performance
-
- Figure 293: Mr. Bricolage Group: Group financial performance, 2010-15
- Figure 294: Mr. Bricolage Group: Outlet data, 2010-15
- Retail offering
OBI
-
- What we think
- bauMax
- Where next?
- Online
- Outlook
- Company background
- Company performance
-
- Figure 295: OBI: Group financial performance, 2010-15
-
- Figure 296: OBI: Outlet data, 2010-15
- Figure 297: OBI: Sales per outlet, sales per sq m, 2010-15
- Retail offering
Rautakesko
-
- What we think
- New Express store format bringing DIY closer to consumers
- Enhanced customer loyalty scheme
- B2B sales account for 40% of the Group's sales in the building and home improvement trade
- A growing own label DIY and home improvement range
- Company background
- Company performance
-
- Figure 298: Rautakesko: Building and Home Improvement Division, estimated financial performance, 2011-15
-
- Figure 299: Rautakesko: Building and Home Improvement Division, Net sales by country, 2015
-
- Figure 300: Rautakesko: Building and Home Improvement outlet data, 2014-15
- Retail offering
toom Baumarkt/B1 Discount Baumarkt/Kleegarten Specialists
-
- What we think
- toom store refurbishments strengthen eco-friendly USP market positioning
- An expanding affordable environmentally conscious product mix
- Missing out on online DIY sales
- Gartenliebe.de strengthens toom’s gardening credentials
- Company background
- Company performance
-
- Figure 301: toom Baumarkt/B1 Discount/Klee: Group financial performance, 2011-15
- Figure 302: toom Baumarkt/B1 Discount: Estimated outlet data, 2011-15
- Retail offering
Wickes/Toolstation/Tile Giant/Travis Perkins Retail
-
- What we think
- Wickes’ performance improves on the back of new-look stores with broader appeal
- Excess space initiative driving footfall to Wickes’ biggest stores
- Toolstation rapid store expansion
- One-hour click-and-collect
- Augmented reality tool transforms the online Tile Giant buying experience
- Company background
- Company performance
-
- Figure 303: Travis Perkins Retail: Consumer division financial performance, 2011-15
-
- Figure 304: Travis Perkins Retail: Consumer division outlet data, 2011-15
- Retail offering
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