This report series covers the five large Western European countries – the UK, France, Germany, Italy, and Spain.

The data in its entirety is contained in the single copy five-country report. Single country reports are available too.

Our exclusive consumer research spans all five countries. In each of these markets, we asked consumers:

  • Which DIY stores they had visited or bought anything from in the last 12 months.

  • What had they bought

  • For France, Germany, Italy and Spain we asked about the key factors in choosing a store

  • Additional questions were asked of consumers for the UK report.

DIY stores

The main focus of this report is DIY superstores. They dominate the sector, from the large warehouse stores in Germany to the smaller DIY superstores common in Southern Europe.

We think that there is a long term switch developing back to high street retailing for DIY, but apart from Clas Ohlson of Sweden, there are few high street retailers yet of any significance although some of the big box operators are opening formats designed for urban location, eg Hornbach Compact and “Praxis around the corner”.

Market size

There are two ways of looking at the size of the DIY sector:

  • Sales by specialist DIY retailers

  • Spending on DIY products: For this option Mintel puts together a market size based on the main products sold in DIY superstores. These fall into the following categories in the figures from the national statistics offices. We take a percentage of each of the categories according to the proportion of spending in that category that we estimate will be of DIY-related products.

Coicop 4.3 includes services. We take 50% as an approximation of the materials element

Coicop 5.1 – we only want to include smooth floorcoverings and flat pack furniture

Coicop 5.3 – we only include small electricals. DIY store sales of large domestic appliances are fairly small

Coicop 9.3 - gardening, but excluding cut flowers.

Figure 1: Coicop classifications used for the Mintel market size, 2016
Coicop Classification Proportion used
4.3 Maintenance and repair of the dwelling 50
5.1 Furniture, lighting equip., carpets, floor cover. 22
5.3 Household appliances 15
5.5 Tools and appliances for house and garden 100
9.3 Other goods and services for recreation, gardening 15

Financial definitions

Financial definitions used are:

  • Sales: Turnover as reported by the company, excluding VAT

  • Operating profits: the return made on trading. This is the profit after depreciation, but before finance charges, tax, amortisation and any exceptional items, such as property profits or impairment charges

  • Pre-tax profits: Profit after all charges, including exceptional charges but before tax

  • Operating margin: operating profits as a percentage of sales

  • Pre-tax margin: pre-tax profits as a percentage of sales.


B2B Business-to-Business sales
B2C Business-to-Consumer sales
CAGR Compound Annual Growth Rate
COICOP Classification of Individual Consumption According to Purpose
CPI Consumer Price Index
e Mintel Estimate
f Forecast
GDP Gross Domestic Product
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VAT around Europe

Figure 2: VAT rates around Europe, 2011-16
01-Jan-11 01-Jan-12 01-Jan-13 01-Jan-14 01-Jan-15 01-Jan-16
% % % % % %
Austria 20 20 20 20 20 20
Belgium 21 21 21 21 21 21
Czech Republic 20 20 21 21 21 21
Denmark 25 25 25 25 25 25
Finland 23 23 24 24 24 24
France 19.6 19.6 19.6 20 20 20
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