- Contents
- *Europe – Overview
- DIY stores
- Market size
- Figure 1: Coicop classifications used for the Mintel market size, 2016
- Financial definitions
- Abbreviations
- VAT around Europe
- Figure 2: VAT rates around Europe, 2011-16
This report series covers the five large Western European countries – the UK, France, Germany, Italy, and Spain.
The data in its entirety is contained in the single copy five-country report. Single country reports are available too.
Our exclusive consumer research spans all five countries. In each of these markets, we asked consumers:
Which DIY stores they had visited or bought anything from in the last 12 months.
What had they bought
For France, Germany, Italy and Spain we asked about the key factors in choosing a store
Additional questions were asked of consumers for the UK report.
DIY stores
The main focus of this report is DIY superstores. They dominate the sector, from the large warehouse stores in Germany to the smaller DIY superstores common in Southern Europe.
We think that there is a long term switch developing back to high street retailing for DIY, but apart from Clas Ohlson of Sweden, there are few high street retailers yet of any significance although some of the big box operators are opening formats designed for urban location, eg Hornbach Compact and “Praxis around the corner”.
Market size
There are two ways of looking at the size of the DIY sector:
Sales by specialist DIY retailers
Spending on DIY products: For this option Mintel puts together a market size based on the main products sold in DIY superstores. These fall into the following categories in the figures from the national statistics offices. We take a percentage of each of the categories according to the proportion of spending in that category that we estimate will be of DIY-related products.
Coicop 4.3 includes services. We take 50% as an approximation of the materials element
Coicop 5.1 – we only want to include smooth floorcoverings and flat pack furniture
Coicop 5.3 – we only include small electricals. DIY store sales of large domestic appliances are fairly small
Coicop 9.3 - gardening, but excluding cut flowers.
| Coicop | Classification | Proportion used |
| % | ||
| 4.3 | Maintenance and repair of the dwelling | 50 |
| 5.1 | Furniture, lighting equip., carpets, floor cover. | 22 |
| 5.3 | Household appliances | 15 |
| 5.5 | Tools and appliances for house and garden | 100 |
| 9.3 | Other goods and services for recreation, gardening | 15 |
Financial definitions
Financial definitions used are:
Sales: Turnover as reported by the company, excluding VAT
Operating profits: the return made on trading. This is the profit after depreciation, but before finance charges, tax, amortisation and any exceptional items, such as property profits or impairment charges
Pre-tax profits: Profit after all charges, including exceptional charges but before tax
Operating margin: operating profits as a percentage of sales
Pre-tax margin: pre-tax profits as a percentage of sales.
Abbreviations
| B2B | Business-to-Business sales |
| B2C | Business-to-Consumer sales |
| CAGR | Compound Annual Growth Rate |
| COICOP | Classification of Individual Consumption According to Purpose |
| CPI | Consumer Price Index |
| e | Mintel Estimate |
| f | Forecast |
| GDP | Gross Domestic Product |
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