What you need to know


The purpose of this Report is to analyze consumers’ attitudes, behaviors, and perceptions surrounding QSRs. It will also explain what is trending at QSRs, both on the menu and more broadly across the segment, as well as profile some of the newer players in the market. While this Report touches on convenience store, grocery, and fast casual restaurants, this report exclusively focuses on QSRs.

For the purposes of this Report Mintel has used the following restaurant definitions:

  • Limited service restaurants (LSRs) – These establishments provide food services where customers usually select and order items and pay before dining. Food/drink may be consumed on the premises, offered as carryout, or delivered to the customer’s location. They may also sell alcoholic beverages. LSRs include both QSRs and fast casual restaurants.

  • Quick service restaurants (QSRs) – Used interchangeably with “fast-food,” QSRs specialize in inexpensive, convenient meals. There is no waiter service, no alcoholic beverages, and low price point. Examples include: McDonald’s, Kentucky Fried Chicken, Taco Bell, Wendy’s, and Pizza Hut.

  • Fast casual restaurants – These establishments are characterized by a higher price point than QSRs though not as high as full service restaurants. Fast casuals do not offer waiter service and may or may not serve alcohol. Examples include: Chipotle, Panera Bread, Shake Shack, and Blaze Pizza.

  • Full service restaurants (FSRs) – These establishments have waiter/waitress service in which customers order and are served while seated. They may also sell alcoholic beverages and offer carryout services. These include the restaurant segments: midscale, casual dining, and fine dining.

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