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Lifestyles of Mums - UK - May 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

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Lifestyles of Mums - UK - May 2016
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Drivers

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Lifestyles of Mums - UK - May 2016
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Maternity Leave and Family Finances
What it Means to be a ‘Good Mother’
Moments That Bring Families Together
How Kids Occupy Themselves if Mum is Busy
Mums’ Attitudes towards Kids’ Entertainment Sources and Technology Use
Attitudes towards Character Merchandising
Mums’ Concerns
Mums’ Attitudes

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Lifestyles of Mums - UK - May 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
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What you need to know

Watching TV remains a staple of family entertainment and an important way of keeping children occupied when parents are busy, but other technology is catching up. More than ever before, today’s mums are worried about their children’s online safety and there is rising demand for age-appropriate online and mobile content and ways of monitoring kids’ digital activities.

Major digital entertainment brands targeting families are already making steps to make their content more child-friendly, with more brands expected to respond to parental concerns.

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