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Dishwashing Products - US - May 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Dishwashing Products - US - May 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors

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Dishwashing Products - US - May 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Dishwashing Products Purchased
Purchase Influencers
Brand Perceptions
Attitudes and Behaviors toward Washing Dishes
Attitudes and Behaviors toward Using a Dishwasher
Interest in Product Innovation

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Dishwashing Products - US - May 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Dishwashing Products
What’s Working?
What’s Struggling?
What’s Next?

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Dishwashing Products - US - May 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
Search

What you need to know

Practically every US home has dishwashing products, with 90% of consumers purchasing a dishwashing product within the last six months. However, being such a universal product category means it can be difficult to drive growth. While dishwashing liquid has been able to increase sales in recent years through innovations such as scented formulas, dishwasher detergent has found it harder to differentiate and faces tougher price competition. In this Report, we discuss the macro trends impacting this sector and identify opportunities to increase consumer spending through product innovations such as eco-friendly formulas and all-in-one and antibacterial properties.

Definition

This Report builds on the analysis presented in Mintel’s Dishwashing Products – US, May 2015, and Reports of the same title published in May 2014, May 2013, April 2012, and April 2011.

For the purposes of this Report, Mintel defines dishwashing products as follows:

  • dishwashing liquid for hand washing dishes

  • detergent for automatic dishwashers

  • rinse aids for automatic dishwashers

This Report excludes towels, scrubbers, and other tools used for cleaning.

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