Table of Contents
Executive Summary
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- The market
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- Figure 1: Passenger cars by engine type, RoI, 2015
- Forecast
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- Figure 2: Indexed total new car registrations, NI and RoI, 2011-21
- Market factors
- Petrol and diesel prices fall as the price of oil weakens
- ‘Dieselgate’ could boost interest in cleaner cars
- Congestion an issue in Belfast and Dublin
- Mixed picture for personal finances in Ireland
- Companies, brands and innovation
- The consumer
- Ownership of cars high across Ireland
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- Figure 3: Ownership of a car, NI and RoI, February 2016
- Irish consumers most likely to own a second-hand car
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- Figure 4: When consumers bought their car, and if it was new or second-hand, NI and RoI, February 2016
- Savings the main source of funding used to buy a car
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- Figure 5: Methods of funding used to purchase or lease last car, NI and RoI, February 2016
- Engine type, transmission and safety key considerations in the car buying process
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- Figure 6: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, NI and RoI, February 2016
- What we think
Issues and Insights
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- What types of car ownership arrangements are common in Ireland?
- The facts
- The implications
- How did Irish consumers fund the purchase of their last car?
- The facts
- The implications
- Which features are most likely to influence Irish consumers when buying a car?
- The facts
- The implications
The Market – What You Need to Know
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- 2016 sees new car registrations increase
- Low oil prices reducing the running costs of cars
- Emissions scandal could see a move towards cleaner car technology
- Consumers increase usage of public transport
Market Size and Forecast
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- New car registrations to grow in 2016
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- Figure 7: Total new car registrations, IoI, NI and RoI, 2011-21
- Growth in new car registrations to continue through to 2021
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- Figure 8: Indexed total new car registrations, NI and RoI, 2011-21
- Volkswagen the top car brand in RoI
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- Figure 9: New car registrations, by top 10 brands of cars, RoI, 2011-15
- Diesel engines popular among RoI consumers
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- Figure 10: Passenger cars by engine type, RoI, 2011-15
- MPV’s see strongest market share growth over the last five years
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- Figure 11: Top selling types of cars (body type), RoI, 2011-15
Market Drivers
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- Crude oil prices almost a third of 2011 value
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- Figure 12: Annualised Brent crude oil price per barrel, global, 2011-16
- Cost of petrol and diesel declines
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- Figure 13: Annualised road fuel prices, for unleaded petrol and diesel, UK, 2011-15
- Figure 14: Annualised road fuel prices, for unleaded petrol and diesel, RoI, 2011-15
- Road deaths decline in 2015 following 2014 peak
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- Figure 15: Road deaths, IoI, NI and RoI, 2010-15
- Ireland’s capital cities see congestion levels increase
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- Figure 16: Top 10 most congested cities in the UK (including NI), 2012-15
- Figure 17: Congestion levels in Dublin, RoI, 2010-15
- Usage of public transport increases throughout Ireland
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- Figure 18: Total passenger numbers using public transport, NI, 2010-15
- Figure 19: Total passenger numbers using public transport, RoI, 2010-15
- Public bike schemes proving popular among Irish consumers
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- Figure 20: Total journeys using Belfast Bikes scheme, NI, May 2015-February 2016
- Figure 21: Total journeys using Dublin Bikes scheme, RoI, April 2010-February 2016
- Personal finances improving in RoI, mixed picture in NI
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- Figure 22: Financial health of Irish consumers, RoI, March 2015-February 2016
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- Figure 23: Financial health of Irish consumers, NI, March 2015-February 2016
- Volkswagen engulfed in ‘Dieselgate’ scandal
Companies and Brands – What You Need to Know
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- Tesla unveils first mainstream electric car
- Volvo trails autonomous cars in China
- Audi Ireland is first to offer online accessories site
- Peugeot extends Just Add Fuel scheme to 18-year-olds
- BMW making strides in the plug-in hybrid sector
Who’s Innovating?
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- Examples of innovation
- Tesla unveils the first mainstream electric car
- Volvo trials autonomous cars
- BMW launches online buying service
Competitive Strategies – Key Players
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- Agnew Group
- Key facts
- Recent developments
- Audi Ireland
- Key facts
- Recent developments
- BMW Ireland
- Key facts
- Recent developments
- Ford Ireland
- Key facts
- Recent developments
- Mercedes-Benz Ireland
- Recent developments
- Nissan Ireland
- Key facts
- Recent developments
- Peugeot Ireland
- Key facts
- Recent developments
- Renault Ireland
- Key facts
- Recent developments
- Volkswagen Ireland
- Key facts
- Recent developments
The Consumer – What You Need To Know
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- Car ownership high in Ireland
- Irish consumers using savings to fund car purchases
- Fuel type is an important consideration for car buyers
- Manual transmissions preferred to automatic cars
The Consumer – Car Ownership and When Last Car Was Purchased
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- Majority of consumers own a car
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- Figure 24: Ownership of a car, NI and RoI, February 2016
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- Figure 25: Ownership of a car, by gender, NI and RoI, February 2016
- Car ownership lowest among young consumers
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- Figure 26: Ownership of a car, by age, NI and RoI, February 2016
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- Figure 27: Average yearly youth unemployment (18-24 year olds) rate vs total unemployment rate, RoI, 2011-16
- Older second-hand cars popular among Irish consumers
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- Figure 28: When consumers bought their car, and if it was new or second-hand, NI and RoI, February 2016
- Millennials most likely to have bought a used car in the last two years
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- Figure 29: When consumers bought their car, and if it was new or second-hand, by age, NI, February 2016
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- Figure 30: When consumers bought their car, and if it was new or second-hand, by age, RoI, February 2016
- Lack of driving licence key barrier to driving
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- Figure 31: Reasons that consumers do not currently personally own a car, NI and RoI, February 2016
- Irish women most likely to not have a driving licence
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- Figure 32: Consumers who do not currently own a driving licence, by gender, age and social class, NI and RoI, February 2016
The Consumer – Methods Used to Purchase Last Car
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- Savings a key source of funding
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- Figure 33: Methods of funding used to purchase or lease last car, NI and RoI, February 2016
- Older consumers using savings to purchase cars
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- Figure 34: Consumers that have used their savings (ie paid for the car outright) to purchase or lease their last car, by age, NI and RoI, February 2016
- Late Millennials and early Gen Xers taking out loans to buy a car
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- Figure 35: Consumers that have used a personal loan to purchase or lease last car, by age, NI and RoI, February 2016
- Part-exchange appeals to men and Boomers
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- Figure 36: Consumers that have part-exchanged an old car for a new one, by gender and age, NI and RoI, February 2016
The Consumer – Influences on Car Purchasing
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- Safety a key influence on purchase decision
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- Figure 37: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, NI and RoI, February 2016
- Manual cars have broad appeal among Irish consumers
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- Figure 38: Type of transmission that is likely to influence a consumers decision when buying a car in the future, by age, NI and RoI, February 2016
- Additional features important to affluent car buyers
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- Figure 39: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by social class, NI and RoI, February 2016
- RoI consumers consider diesel a key factor in future car purchases
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- Figure 40: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by age, RoI, February 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Generational cohort definitions
- Market size rationale
- Abbreviations
Appendix – The Consumer
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- NI Toluna
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- Figure 41: If consumers personally own a car, by demographics, NI, February 2016
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- Figure 42: Consumer agreement with statements relating to car ownership, by demographics, NI, February 2016
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- Figure 43: Consumer agreement with statements relating to car usage, by demographics, NI, February 2016
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- Figure 44: Methods of funding used to purchase or lease last car, by demographics, NI, February 2016
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- Figure 45: Methods of funding used to purchase or lease last car, by demographics, NI, February 2016 (continued)
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- Figure 46: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by demographics, NI, February 2016
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- Figure 47: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by demographics, NI, February 2016 (continued)
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- Figure 48: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by demographics, NI, February 2016 (continued)
- RoI Toluna
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- Figure 49: If consumers personally own a car, by demographics, RoI, February 2016
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- Figure 50: Consumer agreement with statements relating to car ownership, by demographics, RoI, February 2016
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- Figure 51: Consumer agreement with statements relating to car usage, by demographics, RoI, February 2016
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- Figure 52: Methods of funding used to purchase or lease last car, by demographics, RoI, February 2016
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- Figure 53: Methods of funding used to purchase or lease last car, by demographics, RoI, February 2016 (continued)
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- Figure 54: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by demographics, RoI, February 2016
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- Figure 55: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by demographics, RoI, February 2016 (continued)
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- Figure 56: Factors (excluding price) that are likely to influence a consumers decision when buying a car in the future, by demographics, RoI, February 2016 (continued)
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