What you need to know

The shampoo, conditioner, and hairstyling market decelerated from the previous year, growing by 2.1%. The hairstyling segment has remained stagnant due to consumers’ interest in more natural hairstyles. Innovation through new product forms that are addressing consumers’ concerns and hair needs, the expansion of male offerings, and better delivery of healthy-looking hair benefits are maintaining interest from consumers and present opportunities for growth. Women, younger consumers, and multiculturals are key category users and will be crucial in maintaining growth as the US population ages.


This Report covers the US market for shampoo, conditioner, and hairstyling products which is defined as follows:

  • Shampoo, including anti-dandruff formulas and dry shampoo

  • Conditioner, including leave-in, rinse-out products and cleansing conditioner

  • Hairstyling products including gel, mousse, cream, oil, putty, and other texturizers

  • Hairspray/spritz.

This Report does not include hair color or other chemical treatments such as perms, relaxers, or keratin straighteners. In addition, this Report only covers the at-home haircare market and does not include salon services.

Back to top