What you need to know
Total retail sales of non-dairy milk posted estimated gains of 8.8% in 2015, reaching approximately $1.9 billion in sales, a continuation of the category’s strong year-over-year growth seen since before 2010. Total category sales are expected to continue upward as consumers search for better-for-you alternatives to dairy milk, and as plant-based alternatives continue to trend to meet a variety of consumers’ dietary needs. Flavor, function, and nutritional innovation will help keep consumers interested and attract new audiences, while the wide variety of plant-based milks addresses consumers’ diverse health needs and taste preferences.
Definition
For the purposes of this Report, Mintel has used the following definitions:
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Almond milk
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Coconut milk
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Soy milk
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Other non-dairy milks, such as cashew milk, oat milk, rice milk, etc.
Non-dairy milk includes both refrigerated and shelf-stable ready-to-drink almond milk, coconut milk, soy milk, and other refrigerated milk substitutes.
Excluded from this Report are cream, creamers, and dairy milk. Dairy milks are included in Mintel’s Dairy Milk – US, March 2016 and cream and creamers are covered in Mintel’s upcoming Coffee – US, September 2016.
