Table of Contents
Executive Summary
-
- The market
- Menswear grows by 4.1% in 2015
-
- Figure 1: Best and worst case forecast of UK sales of men’s outerwear, 2010-20
- An ageing male population
- 65% of men overweight or obese
- Companies, brands and innovations
- M&S is the most trusted brand
-
- Figure 2: Attitudes towards and usage of selected brands, January 2016, November and August 2015
- Retailers focus on menswear
- Designers debut men’s collections
- Uplift in men’s fashion advertising in 2015
- The consumer
- Capitalising on demand for male fashion accessories
-
- Figure 3: Spending habits for clothing, footwear and accessories, by gender, February 2016
- Primark remains leading clothing retailer
-
- Figure 4: Retailers from where men bought clothes for themselves, in-store and online, December 2015
- Trend for sportswear continues
-
- Figure 5: Types of clothes men have purchased for themselves in the last 12 months, December 2015
- Young men prioritise quality of clothes
-
- Figure 6: Most important factors when choosing one retailer over another when shopping for clothes, December 2015
- One fifth want clothes in larger sizes
-
- Figure 7: What men would like to see improved when shopping for clothes in-store, December 2015
- Returns are a major issue
-
- Figure 8: What men would like to see improved when shopping for clothes online, December 2015
- Demand for sizing technology
-
- Figure 9: Innovations men are most interested in when buying clothes in-store or online, December 2015
- What we think
Issues and Insights
-
- How has the menswear market performed?
- The facts
- The implications
- What are the opportunities for growth?
- The facts
- The implications
- What innovations can help to drive interest in the menswear market?
- The facts
- The implications
The Market – What You Need to Know
-
- Menswear grows by 4.1% in 2015
- Menswear to increase by 22.5% by 2020
- Double-digit growth in the number of over-55s
- 65% of men overweight or obese
- Increase in men with healthy finances
- Leisure competing with clothing
- Larger smartphone screens enabling greater browsing
Market Size and Forecast
-
- Menswear grows by 4.1% in 2015
-
- Figure 10: Best and worst case forecast of UK sales of men’s outerwear, 2010-20
- Menswear to increase by 22.5% by 2020
-
- Figure 11: UK sales of men’s outerwear at current prices, 2010-20
- Forecast methodology
Market Drivers
-
- Double-digit growth in the number of over-55s
- 65% of men overweight or obese
-
- Figure 12: Proportion of overweight and obese male population, 2009-14
- Increase in men with healthy finances
-
- Figure 13: How respondents would describe their financial situation, by gender, January 2016
- Leisure competing with clothing
-
- Figure 14: What extra money is spent on, by gender, January 2016
- Larger smartphone screens enabling greater browsing
-
- Figure 15: Ownership of smartphones, laptop computers and tablet computers, male by age, September 2015
Key Players – What You Need to Know
-
- Designers debut men’s collections
- Menswear pop-ups
- Collaborations
- Uplift in men’s fashion advertising in 2015
- M&S is the most trusted brand
- Topman seen as trendsetting
Launch Activity and Innovation
-
- Luxury brands give unprecedented access to runway shows
-
- Figure 16: Burberry menswear, show finale, January 2016
- New menswear brand for the over-50s
- Premium retailers invest in made-to-measure services
- Harrods dedicates October to menswear
- Retailers and brands focus on menswear
-
- Figure 17: Whistles’ menswear account on instagram, February 2016
- Collaborations
Advertising and Marketing Activity
-
- Uplift in men’s fashion advertising in 2015
-
- Figure 18: Recorded above-the-line, online display and direct mail total advertising expenditure on menswear, 2011-15
- Top advertisers
-
- Figure 19: Recorded above-the-line, online display and direct mail total advertising expenditure on menswear, by advertiser, 2012-15
- Men targeted with press adverts
-
- Figure 20: Recorded above-the-line, online display and direct mail total advertising expenditure on menswear, by media type, 2015
- Nielsen Media Research coverage
Space Allocation Summary
-
-
- Figure 21: Estimated space allocation of leading specialist and non-specialist clothing retailers, by menswear, womenswear and childrenswear, October 2015
- Detailed category space allocation
-
- Figure 22: Broad range clothing retailers, detailed space allocations for menswear, October 2015
- Figure 23: Broad range clothing retailers and supermarket chains, detailed space allocations for menswear, October 2015
- Estimated sales breakdown
-
- Figure 24: Leading clothing retailers, estimated clothing product mix, 2014/15
- Figure 25: Leading food retailers, estimated clothing product mix, 2014/15
- Sales densities
-
- Figure 26: Leading clothing retailers, estimated sales density by product, 2014/15
- Figure 27: Leading food retailers, estimated clothing sales density by product, 2014/15
- Market shares by product
-
- Figure 28: Leading clothing retailers, share of product markets, 2014/15
-
Brand Research – Menswear
-
- What you need to know
- Brand map
-
- Figure 29: Attitudes towards and usage of selected brands, January 2016, November and August 2015
- Key brand metrics
-
- Figure 30: Key metrics for selected brands, January 2016, November and August 2015
- Brand attitudes: Very seen as innovative
-
- Figure 31: Attitudes, by brand, January 2016, November and August 2015
- Brand personality: Next given an image of vibrancy
-
- Figure 32: Brand personality – Macro image, January 2016, November and August 2015
- Asos: a cutting-edge retailer
-
- Figure 33: Brand personality – Micro image, January 2016, November and August 2015
- Brand analysis
- Mid-market retailers: M&S, Debenhams and Next
- Fashion retailers: H&M, Topman, Jigsaw, New Look
- Online-only retailers: Asos and Very
- Supermarket brands: George at Asda and F&F at Tesco
- Value-led retailer: Primark
The Consumer – What You Need to Know
-
- Men continue to spend on fashion
- Primark remains leading clothing retailer
- Under-25s shop more online, but also visit stores more
- Trend for sportswear continues
- Young men prioritise quality of clothes
- Growing interest in latest fashion
- Demand for improving queuing system
- Returns are a major issue
- Men want a personalised service
Men’s Spending Priorities
-
-
- Figure 34: Activities men have done in the last three months, January 2015 and January 2016
- Capitalising on demand for male fashion accessories
-
- Figure 35: Spending habits for clothing, footwear and accessories, by gender, February 2016
-
Where Do Men Buy Clothes?
-
- Primark remains leading clothing retailer
-
- Figure 36: Retailers from where men bought clothes for themselves, in-store and online, December 2015
- New Look grows in popularity
-
- Figure 37: Men who have bought clothing for themselves in the last 12 months from Topman, H&M, New Look, other mid-market high street retailers and higher priced fashion retailers, in-store or online, by age group, December 2015
- Under-35s shop more online
- Driving purchases among older men
-
- Figure 38: Men who have bought clothing for themselves in the last 12 months from Primark, Next and M&S, in-store or online, by age group, December 2015
- Increase in young men visiting stores
-
- Figure 39: Repertoire of in-store retailers from where men have bought clothes in the last 12 months, December 2015
What Types of Clothes Do Men Buy?
-
- Fashion for informality
-
- Figure 40: Types of clothes men have purchased for themselves in the last 12 months, December 2015
- Trend for sportswear continues
- Impact of unseasonal weather on purchasing
- 57% of men only buy two types of clothes
-
- Figure 41: Repertoire of types of clothes purchased in the last 12 months, December 2015
Most Important Factors When Buying Clothes
-
- Young men prioritise quality of clothes
-
- Figure 42: Most important factors when choosing one retailer of another when shopping for clothes, December 2015
- Growing interest in latest fashion
- Focusing on stylish clothes for older men
-
- Figure 43: Most important factors when choosing one retailer of another when shopping for clothes, by age group, December 2015
- Men less drawn to discounting than women
What Men Would Like to See Improved In-store
-
- Demand for improving queuing system
-
- Figure 44: What men would like to see improved when shopping for clothes in-store, December 2015
- One fifth want clothes in larger sizes
-
- Figure 45: What men would like to see improved when shopping for clothes in-store, by age group, December 2015
What Men Would Like to See Improved Online
-
- Returns are a major issue
-
- Figure 46: What men would like to see improved when shopping for clothes online, December 2015
- Improving delivery options
Interest in Innovations
-
- Demand for sizing technology
-
- Figure 47: Innovations men are most interested in when buying clothes in-store or online, December 2015
- Men want a personalised service
- Embracing smartphones in retail
-
- Figure 48: Interest towards shopping innovations – CHAID – Tree output, December 2015
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Consumer research methodology
-
- Figure 49: Interest towards shopping innovations – CHAID – Table output, December 2015
Appendix – Market Size and Forecast
-
- Forecast methodology
-
- Figure 50: Best and worst case forecast of UK sales of men’s outerwear, 2010-20
Back to top