What you need to know
The men’s clothing market has grown by 4.1% in 2015 to reach £14.1 billion as more retailers which have previously focused on womenswear are responding to greater demand from men by expanding their menswear ranges. Retailers including New Look and River Island have expanded their menswear ranges over the last year, while more designers are debuting men’s clothing collections.
While the whole clothing market has seen slower growth in 2015 than the previous year due to the impact of widespread discounting, menswear has benefited from men being less interested in clothes on promotion than women.
An ageing population will mean that retailers targeting older men aged 45 and over need to focus on designing stylish clothes for this age group.