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Consumer Spending Priorities - China - March 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

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Consumer Spending Priorities - China - March 2016
Market

Mintel provides a range of market information across categories including: forecasting and share information

Economy Background

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Consumer Spending Priorities - China - March 2016
Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Current Financial Status
Confidence in Future Prospects
Factors Affecting Spending Confidence
Changes in Spending
The Reason behind Changes in Spending
Financial Management
Meet the Mintropolitans

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Consumer Spending Priorities - China - March 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations
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What you need to know

The economic growth of China is facing a great downward pressure in 2015. Although consumers’ financial situation and spending confidence still looks good, the negative impact from the macro economy can also be identified as an issue especially for consumers aged over 40. However, young consumers’ strong spending on discretional categories gives us some confidence when dealing with the downside risks.

Covered in this report

This report examines consumers’ changing financial status, spending confidence, and the affecting factors behind these changes against the background of economic slowdown. Also, potential methods for budget control are also discussed in this report.

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