What you need to know

The economic growth of China is facing a great downward pressure in 2015. Although consumers’ financial situation and spending confidence still looks good, the negative impact from the macro economy can also be identified as an issue especially for consumers aged over 40. However, young consumers’ strong spending on discretional categories gives us some confidence when dealing with the downside risks.

Covered in this report

This report examines consumers’ changing financial status, spending confidence, and the affecting factors behind these changes against the background of economic slowdown. Also, potential methods for budget control are also discussed in this report.

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