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Feminine Hygiene and Sanitary Protection Products - US - March 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Feminine Hygiene and Sanitary Protection Products - US - March 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Feminine Hygiene and Sanitary Protection Products - US - March 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Menstruation Experience
Sanitary Protection and Hygiene Product Use
Bladder Leakage Experience
Adult Incontinence Product Use
Feminine Care Product Usage Occasions
Attitudes toward Sanitary Protection Products
Attitudes toward Feminine Hygiene Products
Attitudes toward Adult Incontinence Products

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Feminine Hygiene and Sanitary Protection Products - US - March 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Feminine Hygiene and Sanitary Protection Products
What’s Working?
What’s Struggling?
What’s Next?

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Feminine Hygiene and Sanitary Protection Products - US - March 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
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What you need to know

Growth of the overall feminine care products market has been marginal in recent years, as it faces several challenges. Women are having fewer, lighter periods, contributing to declining usage of sanitary protection, specifically tampons. However, an aging population and increased interest in cleansing products bodes well for the adult incontinence and feminine hygiene segments of the category. Discussions about menstruation and bladder leakage are also becoming less taboo, empowering women to discover solutions for their feminine care needs.

Definition

The entire category is referred to throughout the Report as “feminine care.”

This Report includes internal and external products for sanitary protection and feminine hygiene needs, including the following products:

  • Sanitary protection products:

  • Sanitary pads, including napkins and liners/shields (Note: throughout this Report, the terms sanitary napkin and pad will be used interchangeably)

  • Tampons, including plastic applicator, cardboard applicator, nonapplicator tampons, as well as menstrual cups

  • Feminine hygiene products, including douches, wipes, vaginal treatments, and other feminine hygiene products (such as deodorants or vaginal anti-itch products)

  • Adult incontinence products, (also referred to as bladder leakage or LBL products) including pads, briefs and bladder support devices.

With regards to market sizing and segment performance, the total adult incontinence market is covered within the scope of this Report (including products for men and women). However, for the purposes of the sampling, only women were surveyed for this Report.

Products that are excluded include:

  • Men’s usage and attitudes toward adult incontinence

  • Personal lubricants (see Mintel’s Contraceptives – US, July 2015)

  • Contraceptive products (see Mintel’s Contraceptives – US, July 2015)

  • Prescription products (ie, for yeast infections)

  • OTC (over-the-counter) and prescription medications, vitamins, supplements, or premenstrual syndrome (PMS) and menopause products (see Mintel’s Analgesics—US, June 2015, which covers OTC feminine pain relievers).

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