Table of Contents
Executive Summary
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- New venue effect drives casino market growth
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- Figure 1: Forecast of consumer expenditure in casinos, 2010/11-2020/21
- Return of investment starts paying out for bingo
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- Figure 2: Forecast of consumer expenditure in bingo clubs, 2010-20
- Table focus on gaming not dining
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- Figure 3: Consumer expenditure in casinos, by segment, 2014/15
- Tax regime change stabilises bingo spend
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- Figure 4: Consumer expenditure in bingo clubs, by segment, 2015
- New venue formats out to change the game
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- Figure 5: Active licensed casino and bingo club numbers, 2011-15
- Casinos show more of their hand to play with a fuller deck
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- Figure 6: Casino visiting habits, January 2016
- Personal service to take casino visitors beyond the table and the bar
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- Figure 7: Casino activities done, January 2016
- Bingo’s past still key to its future
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- Figure 8: Bingo club visiting habits, January 2016
- Main game focus keeps value for money centre stage
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- Figure 9: Bingo club activities done, January 2016
- Spending and trust the big barriers to getting online
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- Figure 10: Barriers to online casino game or bingo play, January 2016
- What we think
Issues and Insights
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- Will convenience gaming change the shape of the bingo market?
- The facts
- The implications
- Can the destination casino draw in a broader crowd?
- The facts
- The implications
- Is there a place for mobile in the traditional venue mix?
- The facts
- The implications
The Market – What You Need to Know
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- New class of venue helps up casino spend
- Established casinos stuck in slow lane of growth
- Return of investment pays out for bingo
- Bingo clubs prepare to turn the corner
Market Size and Forecast: Casinos
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- Another large casino – another revenue jump
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- Figure 11: Consumer expenditure* in casinos, 2010/11-2020/21
- New venue effect moves the dial on admissions
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- Figure 12: Casino admissions, 2011/12-2014/15*
- Forecast
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- Figure 13: Forecast of consumer expenditure* in casinos, 2010/11-2020/21**
Market Size and Forecast: Bingo
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- Bingo starts to feel benefit of duty cut
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- Figure 14: Consumer expenditure* in bingo clubs, 2010-20
- Admission decline continues to level out
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- Figure 15: Bingo club admissions, 2012-15
- Forecast
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- Figure 16: Forecast of consumer expenditure in bingo clubs*, 2010-20
Segment Performance
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- Casinos sharpen focus on food and drink
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- Figure 17: Consumer expenditure in casinos, by segment, 2012/13-2014/15
- Bingo games first to win in tax regime change
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- Figure 18: Consumer expenditure in bingo clubs, by segment, 2013-15
Market Drivers
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- Capital investment turns towards innovation
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- Figure 19: Active licensed casino and bingo club numbers, 2011-15
- Technology and experience to take remote players offline
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- Figure 20: Online casino and bingo revenues, 2013-15
- Consumers start feeling freer to spend
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- Figure 21: Trends in how respondents would describe their financial situation, December 2014-December 2015
- Bingo bulks up on gaming machines
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- Figure 22: Gaming machines in casinos and licensed bingo premises*, 2012/13-2014/15
- Technology takes venues down mobile route
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- Figure 23: Plans to purchase or upgrade smartwatches in the next 12 months, by online activities performed in the last three months, September 2015
Key Players – What You Need to Know
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- Gala brand changes hands
- Destination casino books new place in holiday market
- Club-pub concept turns up the volume for bingo
- Bingo back on the high street with new Rank roll-out
Market Share
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- Casinos – a pair to beat
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- Figure 24: Leading UK casino operators, by number of venues, February 2016
- ‘Big Two’ fill bingo’s house
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- Figure 25: Leading UK bingo club operators, by number of venues, February 2016
Launch Activity and Innovation: Casinos
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- Destination casino offers a break from the old routine
- Progressive jackpots take a seat at the table
- Rewards partnerships can prove a winning pair
- Venues launch planning applications
- Casinos broadcast their offers
Launch Activity and Innovation: Bingo Clubs
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- Bingo club-pub seeks best of both worlds
- Convenience bingo to hit the high street
- ‘Hipster bingo’ goes mainstream
Brand Communication and Promotion
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- Casinos up their adspend
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- Figure 26: Main monitored media advertising expenditure of UK casino operators, 2013-15
- Bingo puts product ahead of promotion
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- Figure 27: Main monitored media advertising expenditure of UK bingo club operators, 2013-15
Companies, Brands and Products: Casinos
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- Grosvenor Casinos
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- Figure 28: Grosvenor Casinos KPIs, 2014-15
- Genting UK
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- Figure 29: Genting UK KPIs, 2013-14
- Caesar’s Entertainment UK
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- Figure 30: Caesar’s Entertainment UK KPIs, 2013-14
- Aspers
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- Figure 31: Aspers Group KPIs, 2013-14
Companies, Brands and Products: Bingo Clubs
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- Gala Bingo
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- Figure 32: Gala Bingo KPIs, 2014-15
- Mecca Bingo
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- Figure 33: Mecca Retail KPIs, 2014-15
- Majestic Bingo
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- Figure 34: Majestic Bingo financials, 2014
- Carlton Clubs
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- Figure 35: Carlton Clubs financials, 2014-15
The Consumer – What You Need to Know
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- Stalled casinos need to show their full hand
- Casino visitors stick to gaming tables and the bar
- Bingo’s past still a key part of its future
- Value focus puts main stage game on top
- Trust and spending fears keep land-based players offline
Casino Visiting
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- Casinos playing with the same deck
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- Figure 36: Casino visiting habits, September 2013-January 2016
- Out with the old, in with the youth
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- Figure 37: Casino visiting, by age, January 2016
Casino Activities
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- Table. Bar. Table. Repeat
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- Figure 38: Casino activities done, January 2016
Bingo Club Visiting
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- Moving from managed decline to targeted growth?
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- Figure 39: Bingo club visiting habits, September 2013-January 2016
- Millennials need a human, as well as a digital, touch
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- Figure 40: Agreement with the statement “I have never been to bingo but might go in future”, by gender and age, January 2016
Bingo Club Activities
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- Main stage stalwarts keep focus on value
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- Figure 41: Bingo club activities done, January 2016
- Main stage still principal attraction
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- Figure 42: Bingo club activities done, by participation in main hall bingo, January 2016
Online Play
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- It’s hall or nothing for bingo club and casino players
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- Figure 43: Experience of online gambling among casino and bingo club visitors, January 2016
Barriers to Online Play
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- Money and trust keep retail players offline
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- Figure 44: Barriers to online casino game or bingo play, January 2016
- Seeing is believing
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- Figure 45: Barriers to online casino game or bingo play, by past-year experience of casino or bingo club visiting, January 2016
Appendix
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- Data sources
- Abbreviations
- Fan chart forecast
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- Figure 46: Forecast of consumer expenditure in casinos, 2015/16-2020/21
- Figure 47: Forecast of consumer expenditure in bingo clubs, 2015-20
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