The beauty category showed positive growth from 2010-15 and is projected to see continued gains. Looking forward, key demographic groups include Millennials and Hispanics. Nurturing and expanding the Beauty Enthusiasts segment will also be important for product and market growth. Capitalizing on Enthusiasts’ interest in experimentation, trends, free samples, and online reviews can help generate or boost sales. In-store, online, wearable, and mobile technologies all offer potentially powerful tools to engage, educate, and orient today’s beauty consumer.

This Report covers a broad range of products within the beauty market. For the purposes of this Report, Mintel has defined the beauty market as follows:

• Haircare

• Facial skincare

• Color cosmetics

• Nail color and care

• Fragrances

• Hair appliances

• Skincare devices

Excluded from this Report are personal care products that are used for regular hygiene and grooming such as:

• Soap, bath, and shower products

• Hand and body care

• Shaving and hair removal products

• Antiperspirant and deodorant

• Oral care

Mintel has also created three beauty consumer segments which are defined as follows:

• Beauty Enthusiast – those that spend 20 minutes or more on their daily beauty routine, have intermediate or greater skills at using beauty products, occasionally or frequently experiment with new beauty products/trends, and use a range of brands.

• Occasional Beauty – those that spend less than 30 minutes on their daily beauty routine, have basic or intermediate skills at using beauty products, rarely or occasionally experiment with new beauty products/trends, and use a range of brands.

• Basic Beauty – those who spend less than 20 minutes on their daily beauty routine, have basic skills at using beauty products, never or rarely experiment with new beauty products/trends, and use primarily value/mass brands.