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Air Care - US - March 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Air Care - US - March 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Air Care - US - March 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Product Usage
Format Perceptions
Purchase Influencers – Scents
Attitudes toward Air Care
Product Innovations

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Air Care - US - March 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Air Care
What’s Working?
What’s Struggling?
What’s Next?

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Air Care - US - March 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
Search

What you need to know

After struggling in recent years, the air care market posted stronger gains in 2015 reflected in growth across all segments. Opportunities exist to engage adults by expanding claims beyond scent, focusing on natural or environmentally friendly options as well as health and wellness benefits. A focus on innovative formats may also boost market growth by promoting additional usage occasions.

Definition

For the purposes of this Report, Mintel has used the following definitions:

  • Candles – A body of wax formed around a wick, which provides a flame, and in many cases fragrance, when lit. Includes tea lights, votives, pillars, tapers (dinner candles), and birthday candles. Candles can stand alone or be designed for use in a holder or metal container. Both scented and unscented candles are included.

  • Home air fresheners – Includes the aerosols/sprays, slow-release (solid, gel, liquid, reed diffusers), and plug-in and electric/battery-operated devices.

  • Vehicle air fresheners

Wax melts, which consist of a burner device that melts wax pieces as a means of releasing fragrance are excluded from the market size, but they are discussed in the consumer sections of this report. Potpourri and flameless candles, which use LED lights or light bulbs to create the appearance of a candle flame, are not included in the market size nor are they discussed in the report.

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