Table of Contents
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: Spain: Harmonised indices of consumer prices: year-on-year % change, September 2014-November 2015
- Channels of distribution
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- Figure 2: Spain: Estimated distribution of spending on electricals goods, 2015
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 3: Spain: Leading specialist electrical retailers: Estimated shares of spending on electricals items, 2015
- Online
- The consumer
- Where they shop
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- Figure 4: Spain: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
- Levels of satisfaction
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- Figure 5: Spain: Levels of satisfaction with last electricals retailer purchased from, January 2016
- What we think
Issues and Insights
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- Who will win the omnichannel race?
- The facts
- The implications
- Price and promotions – a changing marketplace
- The facts
- Implications
The Market – What You Need to Know
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- Market recovers
- Deflation eases
- Black Friday event grows
- Channels of distribution
- Sector size and forecast
Spending and Inflation
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- Consumer spending picks up in 2014
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- Figure 6: Spain: Consumer spending at current prices (incl. VAT), 2010-15
- Inflation
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- Figure 7: Spain: Harmonised indices of consumer prices – annual % change, 2010-15
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- Figure 8: Spain: Harmonised indices of consumer prices: Annual % change, September 2014-November 2015
- Unit volumes
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- Figure 9: Spain: Unit volume of selected major electrical goods categories, 2010-19
- Figure 10: Spain: Definitions for unit volume market data
Channels of Distribution
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- Specialists dominate the sector
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- Figure 11: Spain: Estimated distribution of spending on electrical goods, 2014-15
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- Figure 12: Spain: Estimated distribution of spending on electricals goods, 2015
Sector Size and Forecast
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- Sector sales recover
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- Figure 13: Spain: Electrical specialists sales, 2010-15
- Figure 14: Spain: Electrical specialists sales, 2015-20
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- Figure 15: Spain: Electrical specialists sales as share of total spending on electricals, 2010-15
Leading Players – What You Need to Know
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- Media Markt stands out
- Leading chains focus on omnichannel
- Market shares
- Online electricals spending
- Amazon leads in the online sector
Leading Players
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- Media Markt growth accelerates in 2015
- Worten – driving omnichannel and a new store concept
- Click & mag drives Fnac omnichannel sales
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- Figure 16: Spain: Leading specialists – sales, 2012-15
- Figure 17: Spain: Leading specialists – outlet numbers, 2012-15
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- Figure 18: Spain: Leading specialists – sales per outlet, 2012-15
Market Shares
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- Figure 19: Spain: Leading electrical specialists – estimated share of all spending on electrical goods, 2012-15
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Online
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- Market size
- Online retailers
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- Figure 20: Spain: Where they bought electrical goods online in the last 12 months, January 2016
- Online shoppers
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- Figure 21: Spain: Percentage of all individuals having purchased electrical goods online in the past 12 months, selected categories, 2009-15
The Consumer – What You Need to Know
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- Shopping across channels
- Amazon dominates the online sector
- Consumers are satisfied with product-related issues
- But less satisfied with services
- Most satisfied with Amazon and El Corte Inglés
Where They Shop for Electrical Goods
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- Non-specialists not far behind specialists
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- Figure 22: Spain: Where they bought electrical goods in the last 12 months, in-store or online/catalogue, January 2016
- Amazon dominates the online sector
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- Figure 23: Spain: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
- Average age and affluence
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- Figure 24: Spain: Where they bought electrical goods, by age and income, January 2016
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- Figure 25: Spain: Selected retailers and channels where they bought electrical goods, by age, January 2016
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- Figure 26: Spain: Selected retailers where they bought electrical goods, by income, January 2016
Levels of Satisfaction
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- Differences in satisfaction levels
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- Figure 27: Spain: Levels of satisfaction with last electricals retailer purchased from, January 2016
- Ease of returns ranks higher
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- Figure 28: Spain: More detailed levels of satisfaction with last electricals retailer purchased from, January 2016
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- Figure 29: Spain: Ranking of satisfaction levels with last electricals retailer purchased from, January 2016
- Satisfaction with specific retailers
- Media Markt
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- Figure 30: Spain: Those agreeing they were satisfied at Media markt relative to electrical retailer average, January 2016
- El Corte Inglés
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- Figure 31: Spain: Those agreeing they were satisfied with El Corte Inglés relative to electrical retailer average, January 2016
- Amazon
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- Figure 32: Spain: Those agreeing they were satisfied with Amazon relative to electrical retailer average, January 2016
- Any grocery store
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- Figure 33: Spain: Those agreeing they were satisfied with a grocery store relative to electrical retailer average, January 2016
Amazon Europe
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- What we think
- An evolving offer
- Amazon Prime extends its breadth and reach
- A sense of occasion
- Product development continues
- Delivery gets quicker, but pushes fulfilment costs higher
- Click & Collect points limited to US universities
- Looking ahead
- Company background
- Company performance
- Growth slows in Europe
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- Figure 34: Amazon.com Inc: Group financial performance, 2010-15
- Sales mix
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- Figure 35: Amazon: Composition of net sales, 2015
- Retail offering
Apple Retail
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- What we think
- It’s all about the iPhone
- The importance of innovation
- Apple stores an important to success of the brand
- Company background
- Company performance
- Worldwide
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- Figure 36: Apple Retail: sales and operating profit, 2011-15
- Figure 37: Apple Retail: Outlet data, 2010/11-2016
- Apple Retail UK
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- Figure 38: Apple Retail UK: Group financial performance, 2009/10-2014/15
- Figure 39: Apple Retail UK: Outlet data, 2010/11-2016
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- Figure 40: Apple Retail: European stores, 2014-16
- Retail offering
E-Square
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- What we think
- Weaknesses
- Other businesses
- Company background
- E-Square
- Electronic Partner
- E-Square members
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- Figure 41: E-Square members, 2015
- Company performance
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- Figure 42: E-Square: Estimated retail sales, 2011-15
- Figure 43: E-Square: Members’ approximate store numbers, by country/region, 2011-15
- Germany
- Other Germany
- Denmark
- Finland
- France
- Greece
- Italy
- Portugal
- Spain
- UK
- Ukraine
- Kazakhstan
Euronics International
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- What we think
- Company background
- Company performance
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- Figure 44: Euronics International: Group financial performance, 2010-14
- Figure 45: Euronics International: Outlet data, 2010-14
- Euronics membership
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- Figure 46: Euronics: Members, countries and trading names, 2016
Expert Europe
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- What we think
- The up-sides
- The downsides
- Company background
- Online
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- Figure 47: Expert International, online shopping availability, 2016
- Company performance
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- Figure 48: Expert Europe: Estimated sales at retail, excl. VAT, 2011-15
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- Figure 49: Expert Europe: Outlet data, 2011-15
- Expert Germany
- Expert Italy
- Expert Spain
- Expert France
- Retail offering
- Store formats
Fnac
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- What we think
- Darty deal
- Fnac Kids roll-out completed
- Aiming for market leadership in the fast-growing connected devices sector
- Expanding its digital cultural offering
- Enhanced marketplace offering puts it in direct competition with Amazon
- Company background
- Company performance
- 2015
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- Figure 50: Fnac: Group financial performance, 2010-15
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- Figure 51: Fnac: Outlet data, 2010-15
- Retail offering
Media-Saturn
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- What we think
- Increasing the channels to market
- Adding new store concepts
- Market-leading delivery services
- Encouraging innovation
- Company background
- Company performance
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- Figure 52: Media Markt/Saturn: Group financial performance, 2010/11-2014/15
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- Figure 53: Media Markt/Saturn: Outlet data, 2010/11-2014/15
- Retail offering
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
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