Table of Contents
Executive Summary – Europe – The Market
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- The Market
- Consumer spending
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- Figure 2: Europe: Electricals market by product, 2014
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- Figure 3: Europe: All consumer spending on electrical goods, 2010-14
- Figure 4: Europe: Consumer spending on Household appliances, 2010-14
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- Figure 5: Europe: Consumer spending on Audio-visual, photographic and information processing equipment, 2010-14
- Figure 6: Europe: Consumer spending on Telephone and telefax equipment, 2010-14
- Spend per capita
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- Figure 7: Europe: Spending on electrical goods per capita, 2014
- Spending on electricals in 2015
- Retail sales data
- IT and telecoms
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- Figure 8: Europe: IT and telecoms specialist retailers sales (excl Vat), 2011-15
- Figure 9: Europe: IT and telecoms specialist retailers forecast sales (Excl Vat), 2016-20
- Household electricals retailers
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- Figure 10: Europe: Household electricals retailers sales (Excl Vat), 2011-15
- Figure 11: Europe: Household electricals retailers forecast sales (Excl Vat), 2016-20
- All electricals specialist retailers sales
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- Figure 12: Europe: All electricals retailers, estimated sales, 2011-20
- Leading store-based specialist retailers
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- Figure 13: Europe: Top 20 electricals retailers sales, 2011/12-2015/16
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- Figure 14: Europe: Leading electricals retailers, outlet numbers, 2011/12-2015/16
- Figure 15: Europe: Leading electricals retailers, sales per outlet, 2013/14-2015/16
- Market share
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- Figure 16: Europe: Leading retailers’ share of spending on electricals, 2015
Executive Summary – Europe – The Consumer
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- Who bought electricals?
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- Figure 17: Europe: Proportion of internet users who bought electricals, by country, January 2016
- Online vs In-store
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- Figure 18: Europe: Proportion of electricals buyers in-store vs online, January 2016
- Retailers used
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- Figure 19: Europe: Most used electricals retailer and share of number of electricals buyers, January 2016
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- Figure 20: Top 5 electricals retailers in Europe by proportion of all electricals buyers, January 2016
- Customer satisfaction
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- Figure 21: Europe: Percentage satisfied or very satisfied with retailer attributes by country, January 2016
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- Figure 22: Europe: Top three most recently used retailers, by country, January 2016
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- Figure 23: Europe: Satisfaction by country, relative to the attribute average, January 2016
- What we think
- France
- Germany
- Italy
- Spain
- UK
Executive Summary – Europe – Innovation and Launch Activity
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- Apple extends Personal Pickup service to Europe…
- …Amazon launches Prime Now in Italy
- Media-Saturn rolls out digital lifestyle stores…
- …O2 opens a new kind of mobile phone store
- John Lewis taking on Dixons Carphone
- Capi’s enhanced airport electrical store
- New chain of Italian corner shops specialising in repairs of smartphones and tablets
France
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Spending and inflation
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- Figure 24: France: Consumer spending on electrical items (annual % change in volumes, 2010 prices), 2010-14
- Channels of distribution
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- Figure 25: France: Estimated distribution of spending on electrical/electronic goods, 2015
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 26: France: Leading specialist electrical retailers: Shares of spending on electricals items, 2015
- Online
- The consumer
- Where they shop
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- Figure 27: France: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
- Levels of satisfaction
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- Figure 28: France: Levels of satisfaction with last electricals retailer purchased from, January 2016
- What we think
- Issues and insights
- What does the Fnac/Darty deal mean?
- The facts
- The implications
- How can store-based retailers respond to the rise of Amazon?
- The facts
- The implications
- The market – What you need to know
- Economy weak but spending picking up
- Electricals market impacted by falling prices
- Specialists dominate distribution, with the big players growing share
- Hypermarkets losing non-food sales but online expanding fast
- Specialist electricals retailers standing firm
- Countering competition from online
- Spending and inflation
- France’s economy a weak spot in the eurozone
- Consumption and purchasing power regaining momentum
- Electricals market buoyed by telecommunications
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- Figure 29: France: Consumer spending on electrical items (incl. VAT), 2010-15
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- Figure 30: France: Consumer spending on electrical items (annual % change in volumes, 2010 prices), 2010-14
- Inflation
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- Figure 31: France: Consumer Prices, Annual % change, 2011-15
- Figure 32: France: Consumer price inflation on electrical items, annual % change, July 2014-December 2015
- Unit volumes
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- Figure 33: France: Main Electricals markets, spending (inc VAT) 2011-19
- Channels of distribution
- Specialists dominate
- Grocers important, but in decline
- Online taking market share
- Department stores most significant in Paris
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- Figure 34: France: Estimated distribution of spending on electrical/electronic goods, 2015
- Sector size and forecast
- Specialists have proven resilient
- Standing up to the threat from online players
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- Figure 35: France: Electricals retailers’ sales, excl VAT, 2010-15
- Subdued growth on the horizon
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- Figure 36: France: Electricals retailers’ sales, Forecasts, excl VAT, 2016-20
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- Figure 37: France: Electricals retailers’ sales as % of all spending on electricals, 2010-15
- Leading players – What you need to know
- A mature market, with consolidation on the cards
- Darty the market leader
- Top groups growing combined share
- French online market at a medium stage of development
- Amazon leads, but Fnac, Darty and Boulanger all big online
- Leading players
- The triumvirate of Darty/Boulanger/Fnac
- The Darty/Fnac merger
- Integrating online, with marketplaces a key driver
- Expanding physical stores too
- Furniture/electricals combo retailers also strong
- Independents in decline
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- Figure 38: France: Leading specialist electrical retailers: sales, 2012-15
- Figure 39: France: Leading specialist electrical retailers: Outlet numbers, 2012-15
- Sales per outlet
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- Figure 40: France: Leading specialist electrical retailers: sales per outlet, 2012-15
- Market shares
- Fnac has larger sales but Darty is leader in electricals
- Top groups growing combined share
- Conforama and BUT also important
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- Figure 41: France: Leading specialist electrical retailers: shares of spending on electricals items, 2012-15
- Online
- France at a medium stage of development
- Online activity
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- Figure 42: France: Online buyers of electrical items in last three months, 2011-15
- Online sales
- Leading online players
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- Figure 43: France: Top retail sites by number of unique visitors, October-November 2015
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- Figure 44: France: Estimated sales of electricals online by leading retailers, 2014
- The consumer – What you need to know
- Men and younger age groups most likely to buy
- Specialists most popular, but online catching up
- Amazon and Darty lead the market
- Consumers are satisfied with product-related issues
- But less satisfied with services
- The consumer – Who is buying?
- More men than women
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- Figure 45: France: Purchasing of electrical goods in the last 12 months, by gender, January 2016
- More younger people than older
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- Figure 46: France: Purchasing of electrical goods in the last 12 months, by age, January 2016
- The consumer – Where they shop for electrical goods
- Specialists popular but online now ahead of the grocers
- Amazon and Darty now level-pegging overall
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- Figure 47: France: Where they bought electrical goods in-store or online in the last 12 months, January 2016
- Amazon dominant online
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- Figure 48: France: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
- Average age and affluence
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- Figure 49: France: Where they bought electrical goods, by age and income, January 2016
- The consumer – Levels of satisfaction
- Satisfaction higher on product than service related aspects
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- Figure 50: France: Levels of satisfaction with last electricals retailer purchased from, January 2016
- Satisfaction with specific retailers
- Darty
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- Figure 51: France: Those agreeing they were satisfied at Darty relative to electrical retailer average, January 2016
- Fnac
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- Figure 52: France: Those agreeing they were satisfied at Fnac relative to electrical retailer average, January 2016
- Amazon
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- Figure 53: France: Those agreeing they were satisfied at Amazon relative to electrical retailer average, January 2016
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Germany
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending and inflation
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- Figure 54: Germany: Annual % change in total household expenditure and expenditure on electrical goods, 2011-15
- Figure 55: Germany: Consumer prices, annual % change, 2011-15
- Channels of distribution
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- Figure 56: Germany: Estimated distribution of spending on electrical goods, 2015
- Sector size and forecast
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- Figure 57: Germany: Annual % change in all retail sales (excl fuel) and electrical specialists sales, 2010-15
- Leading players
- Key metrics
- Market shares
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- Figure 58: Germany: Leading specialist electrical goods retailers, % share of total spending on electricals, 2014-15
- Online
- The consumer
- Where they shop
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- Figure 59: Germany: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
- Levels of satisfaction
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- Figure 60: Germany: Levels of satisfaction with last electricals retailer purchased from, January 2016
- What we think
- Issues and insights
- Closing the loop on the customer journey
- The facts
- The implications
- Amazon is raising the bar for customer expectations
- The facts
- The implications
- The market – What you need to know
- Consumer spending up but electricals not keeping pace
- Audio-Visual spending down
- Inflation at its lowest level since 2009
- Channels of distribution
- Sector size and forecast
- Spending and inflation
- Consumer spending drives economic growth
- Spending on electricals not keeping up
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- Figure 61: Germany: Consumer spending on electrical items (Incl. VAT), 2010-15
- Inflation
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- Figure 62: Germany: Consumer prices, annual % change, 2011-15
- Figure 63: Germany: Consumer price inflation on electrical items, annual % change, July 2014-Dec 2015
- Unit volumes
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- Figure 64: Germany: Main electricals market, unit volumes, 2011-19
- Channels of distribution
- Online pureplays continue to grow
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- Figure 65: Germany: Estimated distribution of spending on electrical goods, 2013-15
- Sector size and forecast
- Specialists catching up with non-specialists
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- Figure 66: Germany: Electricals retailers sales, excl. VAT, 2010-15
- Figure 67: Germany: Electricals retailers sales, Forecasts, excl. VAT, 2015-20
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- Figure 68: Germany: Electrical specialists’ sales as a share of total spending on electricals, 2010-15
- Leading players – What you need to know
- Media Markt/Saturn continues to dominate
- Buying groups maintain their popularity
- Market shares
- Online sales
- Amazon dominates online
- Leading players
- Media Markt/Saturn is the dominant specialist
- Buying groups remain popular
- Telefonica’s acquisition of E-Plus increases its handset sales
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- Figure 69: Germany: Leading specialist electrical retailers sales, 2013-15
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- Figure 70: Germany: Leading electrical retailers, outlets, 2013-15
- Sales per outlet
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- Figure 71: Germany: Leading electrical retailers: Estimated sales per outlet, 2013-15
- Market shares
- Media Markt/Saturn grows its market share
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- Figure 72: Germany: Leading electrical retailers, market shares, 2013-15
- Online
- Online activity
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- Figure 73: France: Online buyers in last 12 months of electrical items, 2011-15
- Online sales
- Leading online players
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- Figure 74: Germany: Where they bought electrical goods online in the last 12 months, January 2016
- The consumer – What you need to know
- Almost three-quarters bought from a specialist
- Amazon and Media Markt dominate the sector
- Specialists remain a long way behind online
- Consumers are satisfied with prices and products
- Less satisfied with service
- Amazon customers are most satisfied
- The consumer – Who is buying?
- Men more likely to buy than women
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- Figure 75: Germany: Purchasing of electrical goods in the last 12 months, by gender, January 2016
- A broad appeal but most popular amongst the young
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- Figure 76: Germany: Purchasing of electrical goods in the last 12 months, by age, January 2016
- The consumer – Where they shop for electrical goods
- Media Markt/Saturn and Amazon dominate the sector
- Grocery stores a long way behind
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- Figure 77: Germany: Where they bought electrical goods in the last 12 months, January 2016
- Specialists remain a long way behind online
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- Figure 78: Germany: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
- Customer profiles
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- Figure 79: Germany: Where they bought electrical goods, by age and income, January 2016
- The consumer – Levels of satisfaction
- Consumers are happy with quality, price and range
- More work to do on offering service
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- Figure 80: Germany: Levels of satisfaction with last electricals retailer purchased from, January 2016
- Satisfaction with specific retailers
- Media Markt/Saturn
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- Figure 81: Germany: Those agreeing they were satisfied at MediaMarkt/Saturn relative to electrical retailer average, January 2016
- Amazon
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- Figure 82: Germany: Those agreeing they were satisfied at Amazon relative to electrical retailer average,
- Specialist Retailers (excluding Media Markt/Saturn)
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- Figure 83: Germany: Those agreeing they were satisfied at any specialist retailer (excluding MediaMarkt/Saturn relative to electrical retailer average, January 2016
- Any non-specialist
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- Figure 84: Germany: Those agreeing they were satisfied at any non-specialist relative to electrical retailer average, January 2016
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Italy
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending and inflation
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- Figure 85: Italy: Annual % change in total household expenditure and expenditure on electrical products, 2010-15
- Channels of distribution
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- Figure 86: Italy: Estimated distribution of spending on electrical products, 2015
- Sector size and forecast
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- Figure 87: Italy: Annual % change in all retail sales (excl. fuel) and household goods retail sales, 2010-16
- Leading players
- Key metrics
- Market shares
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- Figure 88: Italy: Leading specialist electrical retailers: Estimated shares of spending on electricals items, 2015
- Online
- The consumer
- Where they shop for electrical products
- Levels of satisfaction
- What we think
- Issues and Insights
- Specialists struggling to compete with Amazon
- The facts
- The implications
- Pressure on retailers to deliver on product demonstration and technical expertise
- The facts
- The implications
- The market – What you need to know
- Consumer spend up for a second consecutive year
- Category deflation eases, but still below the headline rate
- Channels of distribution
- Sector size and forecast
- Spending and inflation
- Consumer spending
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- Figure 89: Italy: Consumer spending at current prices (incl. VAT), 2010-15
- Inflation
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- Figure 90: Italy: Consumer prices, Annual % change, 2011-15
- Figure 91: Italy: Harmonised indices of consumer prices: year-on-year % change, January 2014-December 2015
- Unit volumes
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- Figure 92: Italy: unit volume of selected major electrical goods categories, 2010-19
- Figure 93: Italy: Definitions for unit volume market data
- Channels of distribution
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- Figure 94: Italy: Estimated distribution of spending on electrical goods, 2014-15
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- Figure 95: Italy: Estimated distribution of spending on electricals goods, 2015
- Sector size and forecast
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- Figure 96: Italy: Household goods retailers sales, exc. VAT, 2010-15
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- Figure 97: Italy: Household goods retailers sales, exc. VAT, 2015-20
- Leading players – What you need to know
- A shifting market
- Expert’s membership in flux
- Specialists market share of total consumer spend on electricals declining
- Leading players
- Media World/Saturn store closures
- Trony plans more store openings
- Euronics focusing on technical specialisation
- Possible UniEuro IPO in 2016
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- Figure 98: Italy: Leading specialists – sales, 2012-15
- Figure 99: Italy: Leading specialists – outlet numbers, 2012-15
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- Figure 100: Italy: Leading specialists – Estimated sales per outlet, 2012-15
- Market shares
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- Figure 101: Italy: Leading electrical specialists – estimated share of all spending on electrical goods, 2012-15
- Online
- Market size
- Online retailers
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- Figure 102: Italy: Where they bought electrical goods online in the last 12 months, January 2016
- Online shoppers
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- Figure 103: Italy: Percentage of all individuals having purchased electrical goods online in the past 12 months, selected categories, 2009-15
- The consumer – What you need to know
- 84% of consumers purchase electrical goods from a specialist retailer
- Amazon is the most popular retailer used for electrical goods purchasing
- Service-related issues rank highest for dissatisfaction
- Media World Saturn scores poorly on satisfaction
- The consumer – Where they shop for electrical goods
- Specialists dominate
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- Figure 104: Italy: Where they bought electrical goods in the last 12 months, in-store or online/catalogue, January 2016
- Amazon enhances its market-leading online position with Prime Now
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- Figure 105: Italy: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
- Average age and affluence
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- Figure 106: Italy: Where they bought electrical goods, by age and income, January 2016
- The consumer – Levels of satisfaction
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- Figure 107: Italy: Levels of satisfaction with last electricals retailer purchased from, January 2016
- Satisfaction with specific retailers
- Media World Saturn
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- Figure 108: Italy: Those agreeing they were satisfied at Media World Saturn relative to electrical retailer average, January 2016
- UniEuro
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- Figure 109: Italy: Those agreeing they were satisfied at UniEuro relative to electrical retailer average, January 2016
- Euronics
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- Figure 110: Italy: Those agreeing they were satisfied at Euronics relative to electrical retailer average, January 2016
- Amazon
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- Figure 111: Italy: Those agreeing they were satisfied at Amazon relative to electrical retailer average, January 2016
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Spain
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending and inflation
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- Figure 112: Spain: Harmonised indices of consumer prices: year-on-year % change, September 2014-November 2015
- Channels of distribution
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- Figure 113: Spain: Estimated distribution of spending on electricals goods, 2015
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 114: Spain: Leading specialist electrical retailers: Estimated shares of spending on electricals items, 2015
- Online
- The consumer
- Where they shop
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- Figure 115: Spain: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
- Levels of satisfaction
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- Figure 116: Spain: Levels of satisfaction with last electricals retailer purchased from, January 2016
- What we think
- Issues and insights
- Who will win the omnichannel race?
- The facts
- The implications
- Price and promotions – a changing marketplace
- The facts
- Implications
- The market – What you need to know
- Market recovers
- Deflation eases
- Black Friday event grows
- Channels of distribution
- Sector size and forecast
- Spending and Inflation
- Consumer spending picks up in 2014
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- Figure 117: Spain: Consumer spending at current prices (incl. VAT), 2010-15
- Inflation
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- Figure 118: Spain: Harmonised indices of consumer prices – annual % change, 2010-15
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- Figure 119: Spain: Harmonised indices of consumer prices: Annual % change, September 2014-November 2015
- Unit volumes
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- Figure 120: Spain: Unit volume of selected major electrical goods categories, 2010-19
- Figure 121: Spain: Definitions for unit volume market data
- Channels of distribution
- Specialists dominate the sector
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- Figure 122: Spain: Estimated distribution of spending on electrical goods, 2014-15
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- Figure 123: Spain: Estimated distribution of spending on electricals goods, 2015
- Sector size and forecast
- Sector sales recover
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- Figure 124: Spain: Electrical specialists sales, 2010-15
- Figure 125: Spain: Electrical specialists sales, 2015-20
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- Figure 126: Spain: Electrical specialists sales as share of total spending on electricals, 2010-15
- Leading players – What you need to know
- Media Markt stands out
- Leading chains focus on omnichannel
- Market shares
- Online electricals spending
- Amazon leads in the online sector
- Leading players
- Media Markt growth accelerates in 2015
- Worten – driving omnichannel and a new store concept
- Click & mag drives Fnac omnichannel sales
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- Figure 127: Spain: Leading specialists – sales, 2012-15
- Figure 128: Spain: Leading specialists – outlet numbers, 2012-15
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- Figure 129: Spain: Leading specialists – sales per outlet, 2012-15
- Market shares
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- Figure 130: Spain: Leading electrical specialists – estimated share of all spending on electrical goods, 2012-15
- Online
- Market size
- Online retailers
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- Figure 131: Spain: Where they bought electrical goods online in the last 12 months, January 2016
- Online shoppers
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- Figure 132: Spain: Percentage of all individuals having purchased electrical goods online in the past 12 months, selected categories, 2009-15
- The consumer – What you need to know
- Shopping across channels
- Amazon dominates the online sector
- Consumers are satisfied with product-related issues
- But less satisfied with services
- Most satisfied with Amazon and El Corte Inglés
- The consumer – Where they shop for electrical goods
- Non-specialists not far behind specialists
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- Figure 133: Spain: Where they bought electrical goods in the last 12 months, in-store or online/catalogue, January 2016
- Amazon dominates the online sector
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- Figure 134: Spain: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
- Average age and affluence
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- Figure 135: Spain: Where they bought electrical goods, by age and income, January 2016
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- Figure 136: Spain: Selected retailers and channels where they bought electrical goods, by age, January 2016
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- Figure 137: Spain: Selected retailers where they bought electrical goods, by income, January 2016
- The consumer – Levels of satisfaction
- Differences in satisfaction levels
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- Figure 138: Spain: Levels of satisfaction with last electricals retailer purchased from, January 2016
- Ease of returns ranks higher
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- Figure 139: Spain: More detailed levels of satisfaction with last electricals retailer purchased from, January 2016
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- Figure 140: Spain: Ranking of satisfaction levels with last electricals retailer purchased from, January 2016
- Satisfaction with specific retailers
- Media Markt
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- Figure 141: Spain: Those agreeing they were satisfied at Media markt relative to electrical retailer average, January 2016
- El Corte Inglés
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- Figure 142: Spain: Those agreeing they were satisfied with El Corte Inglés relative to electrical retailer average, January 2016
- Amazon
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- Figure 143: Spain: Those agreeing they were satisfied with Amazon relative to electrical retailer average, January 2016
- Any grocery store
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- Figure 144: Spain: Those agreeing they were satisfied with a grocery store relative to electrical retailer average, January 2016
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
UK
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- A decline in spending in 2015
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- Figure 145: Consumer spending on all electrical products: market size and forecast (including VAT), 2010-20
- Specialist sector size
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- Figure 146: Annual percentage change in the value of sales through electrical goods specialists, 2010-15
- Online
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- Figure 147: Estimated percentage of all consumer spending on electrical goods coming through online channels, 2011-15
- Deflation
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- Figure 148: Consumer prices inflation, annual rate of change, 2010-15
- Leading retailers
- Market shares
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- Figure 149: Market shares of the leading specialist and non-specialist retailers of electrical goods, 2014 and 2015
- Distribution of spending
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- Figure 150: Estimated distribution of spending on electrical goods, 2014 and 2015
- The consumer
- 77% purchased some electrical goods in the past year
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- Figure 151: Types of electrical products purchased in the past 12 months, November 2015
- And 58% plan to buy some goods in the next year
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- Figure 152: Planned purchase of electrical goods in the next 12 months, November 2015
- Where they buy
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- Figure 153: Retailers used for electrical goods purchases in the past 12 months, either online or in-store, November 2015
- Satisfaction with retailers
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- Figure 154: Overall net satisfaction with last electrical buying experience, by criteria, November 2015
- Attitudes to electrical goods retailers
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- Figure 155: Attitudes towards electrical goods retailers, November 2015
- Black Friday
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- Figure 156: Purchase of electrical goods on Black Friday 2015, in-store or online, December 2015
- What we think
- Issues and insights
- The importance of stores in the decision making process
- The facts
- The implications
- Sainsbury’s and Argos: what does it mean for the electricals market?
- The facts
- The implications
- Getting service right
- The facts
- The implications
- Black Friday: making sense of it all
- The facts
- The implications
- The market – What you need to know
- Consumer spending falls in 2015
- A positive year for the specialists
- Channels of distribution
- Deflation remains a downward driver
- Black Friday
- Market drivers
- A good second half of the year for computer and telecoms specialists
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- Figure 157: Annual % change in the all retail sales, electrical household appliances and computers & telecoms equipment, non-seasonally adjusted, Jan 2014-Dec 2015
- Prices continue to fall
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- Figure 158: Consumer prices inflation, annual rate of change, 2010-15
- A positive environment for consumers?
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- Figure 159: Annual percentage change in earnings versus consumer price index, January 2010-December 2015
- Consumer financial status
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- Figure 160: How consumers describe their current financial situation, February 2009-October 2015
- Property market continues to show growth, but renting continues to climb
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- Figure 161: Annual Number of UK residential property transactions, non-seasonally adjusted, 2006-15
- Figure 162: Percentage of individuals living in households by tenure, 2010-14
- Market size and forecast
- Spending falls in 2015 but expected to bounce back in 2016
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- Figure 163: Consumer spending on all electrical products: market size and forecast (including VAT), 2010-20
- Figure 164: Electrical products: market size and forecast (including Vat), in current and constant prices, 2010-20
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- Figure 165: Annual consumer price inflation, by electrical category, 2015
- Segment forecasts
- Household appliances
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- Figure 166: Household appliances: segment size and forecast (including VAT), 2010-20
- Computing and telecoms
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- Figure 167: Computing and telecoms goods: segment size and forecast (including VAT), 2010-20
- Audio-visual and photographic goods
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- Figure 168: Audio-visual and photographic goods: segment size and forecasts (including VAT), 2010-20
- Personal care appliances
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- Figure 169: Personal care appliances: segment size and forecast (including VAT), 2010-20
- Segment forecasts: annual data
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- Figure 170: Electrical goods segment forecasts (including Vat), 2010-20
- Forecast methodology
- Specialist sector size
- A good year for specialist retailers
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- Figure 171: Electrical goods specialists sales relative to all consumer spending on electrical goods (including VAT), 2010-16
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- Figure 172: Electrical goods specialist sector sales (excluding VAT), 2010-16
- Stores: Back in fashion?
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- Figure 173: Share of all online sales by store-based and online-only retailers, by monthly share, 2009-15
- Enterprises and outlets
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- Figure 174: Number of retail outlets, 2011-15
- Figure 175: Number or retail enterprises, 2011-15
- Channels of distribution
- Electrical goods specialists recording growth
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- Figure 176: Estimated distribution of spending on electrical goods, 2014 and 2015
- The consumer – What you need to know
- 77% bought electrical items in 2015…
- …but only 58% plan to buy in 2016
- Non-specialists the go-to for electricals
- Consumers happy with products, less so service
- Price matching - a differentiating factor but many don’t trust it
- Over a third say they choose where to shop because of after-sales service
- Stores still have a big part to play
- Those who do buy on Black Friday, buy online
- What they bought
- Mobile phones the most popular purchase
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- Figure 177: Types of electrical products purchased in the past 12 months, November 2015
- New purchases edge up
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- Figure 178: Types of electrical products purchased in the past 12 months, November 2013, 2014 and 2015
- Younger consumers more technology focused
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- Figure 179: Types of electrical products purchased in the past 12 months, by age, November 2015
- Home-ownership: is it affecting appliance buying?
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- Figure 180: Purchasing of household appliances, by home-ownership status, November 2015
- Where they buy
- Non-specialists the go-to for electrical goods
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- Figure 181: Retailers used for electrical goods purchases in the past 12 months, either online or in-store, November 2015
- Shopper profiles
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- Figure 182: Retailers used for electrical goods purchases in the past 12 months in-store or online, by income and age, November 2015
- Trend data
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- Figure 183: Retailers used for electrical goods purchases in the past 12 months, either online or in-store, November 2015
- Online versus in-store
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- Figure 184: Channels used to purchase electrical items in the past 12 months, November 2015
- Amazon, unsurprisingly, the dominant player online
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- Figure 185: Retailers used for electrical goods purchases in the past 12 months, by online or in-store, November 2015
- Repertoire of retailers used
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- Figure 186: Repertoire of retailers used to purchase electrical goods in the past 12 months, November 2015
- Satisfaction with retailers
-
- Figure 187: Overall net satisfaction with last electrical buying experience, by criteria, November 2015
- Key driver analysis
-
- Figure 188: Key drivers of overall satisfaction with last retailer purchased from, November 2015
-
- Figure 189: Overall satisfaction with last retailer purchased from – Key driver output, November 2015
- How the retailers compare
-
- Figure 190: Overall satisfaction with last retailer used, November 2015
- How they perform on pricing, range and quality
-
- Figure 191: Satisfaction with pricing, by retailer last used, November 2015
-
- Figure 192: Satisfaction with product range, by retailer last used, November 2015
- Figure 193: Satisfaction with stock availability, by retailer last used, November 2015
-
- Figure 194: Satisfaction with the quality of goods, by retailer last used, November 2015
- Service
-
- Figure 195: Satisfaction with staff knowledge, by retailer last used, November 2015
-
- Figure 196: Satisfaction with after-sales service, by retailer last used, November 2015
- Delivery, returns and website use
-
- Figure 197: Satisfaction with range of delivery options, by retailer last used, November 2015
-
- Figure 198: Satisfaction with ease of website use, by retailer last used, November 2015
- Figure 199: Satisfaction with the ease of returns, by retailer last used, November 2015
- Methodology
- What they expect to buy
-
- Figure 200: Planned purchase of electrical goods in the next 12 months, November 2015
- Planned purchases down
-
- Figure 201: Planned purchase of electrical goods in the next 12 months, November 2014 and November 2015
- Virtual reality
-
- Figure 202: Interest in the potential functions of virtual reality headsets, August 2015
- Attitudes towards electrical goods retailers
- Price matching schemes
-
- Figure 203: Attitudes towards retailers’ price matching schemes, November 2015
-
- Figure 204: Agreement attitudes toward retailers’ price matching schemes, by age, November 2015
- Services
-
- Figure 205: Attitudes towards services provided or could be provided by retailers, November 2015
-
- Figure 206: Agreement towards Attitudes to after-sales services provided by retailers, by socio-economic group, November 2015
- Researching and buying electrical goods
-
- Figure 207: Attitudes towards researching and buying electrical goods, November 2015
-
- Figure 208: Attitudes towards researching and buying electrical goods, by gender, November 2015
- Black Friday
-
- Figure 209: Purchase of electrical goods on Black Friday 2015, in-store or online, December 2015
-
- Figure 210: Purchase of electrical goods on Black Friday 2015, by age, December 2015
- Reasons for buying on Black Friday
-
- Figure 211: Reasons for buying electrical items on Black Friday 2015, December 2015
-
- Figure 212: Reasons for not buying electrical items on Black Friday 2015, December 2015
- Key players – What you need to know
- Argos ups the ante with same-day delivery
- Dixons Carphone continues to perform well since merging
- AO.com continues its strong growth
- Amazon pulls ahead as the largest non-specialist
- Grocers struggle with lower footfall to superstores
- Online sales overtake store sales
- Advertising spend falls
- Amazon’s reputation for service puts it ahead of the competition
- Currys PC World struggles with negative brand associations
- Innovation and launch activity
- Same-day store collection and same-day home delivery
- Immersive electronics experiences
- Bringing the in-store experience into customers’ homes
- Gadget trade-in service
- Personalised Christmas gift wishes campaign
- Space allocation summary
- Space allocation overview
-
- Figure 213: Leading electricals retailers, summary space allocation, January 2016
- Detailed space summary
- Supermarket in-store electrical department comparisons
- Smart and wearable technology
-
- Figure 214: Leading electricals retailers, detailed space allocation estimates, January 2016
- Figure 215: Leading electricals retailers, detailed space allocation estimates, January 2016
- Electrical departments as a percentage of total supermarket floor space
-
- Figure 216: Supermarkets: Electricals department as a percentage of total floor space, January 2016
- Retail product mix
- Estimates
-
- Figure 217: Leading electricals retailers, summary space allocation, 2015
- Figure 218: Leading electricals retailers, electricals space, 2013/14
- Sales density
-
- Figure 219: Electricals retailers sales densities by broad product area, 2014/15
- Sales by broad product category
-
- Figure 220: Electricals retailers, estimated sales, by product, 2014
- Figure 221: Electricals retailers: Estimated market share by broad product area, 2014
- Leading electrical specialists – Key metrics
- Dixons Carphone performing well since merging
- AO.com continues its strong performance
- O2 Telefonica retail sales remain skewed by accounting changes
- Maplin improves its multichannel offer
-
- Figure 222: Leading specialist retailers of electrical goods: total net revenues, 2010-14
-
- Figure 223: Leading specialist retailers, compound annual growth rates in total net revenues, 2010-14
- Outlets and sales per outlet
-
- Figure 224: Leading specialist retailers of electrical goods, outlet numbers, 2010-14
-
- Figure 225: Leading specialist electrical retailers: compound annual growth rate of store numbers, 2010-14
-
- Figure 226: Leading specialist retailers of electrical goods: Annual sales per outlet, 2010-14
- Figure 227: Leading specialist retailers of electronical goods, compound annual growth rate of annual sales per outlet, 2010-14
- Operating profits and margins
-
- Figure 228: Leading specialist retailers of electrical goods operating profits, 2010-14
- Figure 229: Leading specialist retailers of electrical goods, operating margins, 2010-14
- Sales area and sales densities
-
- Figure 230: Selected leading specialist retailers of electrical goods: Total sales area, 2010-14
- Figure 231: Selected leading specialist retailers of electrical goods: annual sales per sq m, 2010-14
- Leading non-specialists – Key metrics
- Amazon pulls ahead despite slower growth
- John Lewis moves into mobile
- Grocers struggle with lower footfall to superstores
- Smaller non-specialists declining
-
- Figure 232: Leading non-specialist retailers’ sales of electrical/electronic goods (excluding VAT), 2011-15
- Figure 233: Leading non-specialist retailers: Compound annual growth rates in electrical goods sales, 2011-15
- Argos rolls out digital stores
- John Lewis reaches Birmingham
-
- Figure 234: Leading non-specialist retailers of electrical goods, store numbers, 2012-15
- Market shares
-
- Figure 235: Market shares of the leading specialist and non-specialist retailers of electrical goods, 2014 and 2015
- Online
- Online overtakes store-based sales
-
- Figure 236: Estimated online sales of electrical goods (including VAT), 2011-15
- Figure 237: Leading online retailers’ estimated shares of online spending on electrical goods, 2015
- Where people shop online
-
- Figure 238: The Consumer: Where consumers shopped online for electrical goods in the past 12 months, November 2015
- Advertising and marketing activity
- Total 2015 recorded above-the-line, online display and direct mail spend down 12.2%
-
- Figure 239: Recorded above-the-line, online display and direct mail total advertising expenditure by UK electrical retailers, 2011-15
- Leading electrical retailers ad spend down 9.6%
-
- Figure 240: Leading UK retail advertisers of electrical products: Recorded above-the-line, online display and direct mail total advertising expenditure, 2011-15
- TV attracts the most advertising spend
-
- Figure 241: Leading UK retail advertisers of electrical products: Recorded above-the-line, online display and direct mail total advertising expenditure, by media type, 2015
- Nielsen Media Research coverage
- Brand research
- What you need to know
- Brand map
-
- Figure 242: Attitudes towards and usage of selected brands, November and December 2015
- Key brand metrics
-
- Figure 243: Key metrics for selected brands, November and December 2015
- Brand attitudes: Argos and Currys PC World stand out for their widespread availability
-
- Figure 244: Attitudes, by brand, November and December 2015
- Brand personality: AO.com benefits from being engaging and accessible
-
- Figure 245: Brand personality – Macro image, November 2015 and December 2015
- John Lewis stands out for being authoritative and stylish
-
- Figure 246: Brand personality – Micro image, November and December 2015
- Brand analysis
- Amazon stands out for its broad customer base
-
- Figure 247: User profile of Amazon, December 2015
- John Lewis’ sense of quality appeals to high earners
-
- Figure 248: User profile of John Lewis, November 2015
- Apple Store divides opinion but is particularly favoured by the young
-
- Figure 249: User profile of Apple Store, December 2015
- Argos performs well on availability and trust
-
- Figure 250: User profile of Argos, December 2015
- AO.com is growing its awareness by delivering a reliable and responsive experience
-
- Figure 251: User profile of AO.com, December 2015
- Currys PC World struggles to improve negative brand associations
-
- Figure 252: User profile of Currys PC World, December 2015
- Appendix – Data sources, abbreviations and supporting information
- Data sources
- Financial definitions
- Sales per store, sales per square metre
- Exchange rates
- Consumer research methodology
- The consumer – Key driver analysis
-
- Figure 253: Overall satisfaction with last retailer purchased from – Key driver output, November 2015
-
- Figure 254: Overall satisfaction with last retailer purchased from – Key driver output, November 2015
- Mintel market size definitions
- Forecast methodology
- Specialist sector size
- Abbreviations
Amazon Europe
-
- What we think
- An evolving offer
- Amazon Prime extends its breadth and reach
- A sense of occasion
- Product development continues
- Delivery gets quicker, but pushes fulfilment costs higher
- Click & Collect points limited to US universities
- Looking ahead
- Company background
- Company performance
- Growth slows in Europe
-
- Figure 255: Amazon.com Inc: Group financial performance, 2010-15
- Sales mix
-
- Figure 256: Amazon: Composition of net sales, 2015
- Retail offering
AO World
-
- What we think
- Launching in the Netherlands…
- …and possibly Austria
- Collect+ deal widens delivery options
- Enhanced website features
- Expanding audio visual product offering
- AO.de sales progressing satisfactorily, but requiring big investment
- Company background
- Company performance
-
- Figure 257: AO World Plc: Group financial performance, 2011/12-2014/15
- Retail offering
Apple Retail
-
- What we think
- It’s all about the iPhone
- The importance of innovation
- Apple stores an important to success of the brand
- Company background
- Company performance
- Worldwide
-
- Figure 258: Apple Retail: sales and operating profit, 2011-15
- Figure 259: Apple Retail: Outlet data, 2010/11-2016
- Apple Retail UK
-
- Figure 260: Apple Retail UK: Group financial performance, 2009/10-2014/15
- Figure 261: Apple Retail UK: Outlet data, 2010/11-2016
-
- Figure 262: Apple Retail: European stores, 2014-16
- Retail offering
Argos
-
- What we think
- Possible Sainsbury’s takeover deal casts doubt on future of Argos’ high street stores
- Market-leading store collection and delivery options
- Unique over the counter gadget trade-in service
- Live chat help results in increased purchase satisfaction and online conversion rates
- New regional hub would boost same-day fulfilment capability
- Company background
- Company performance
- First-half FY16
- Trading statement for the 18 weeks to 2 January 2016
-
- Figure 263: Argos: Group financial performance, 2010/11-2014/15
-
- Figure 264: Argos: Outlet data, 2010/11-2014/15
- Retail offering
Boulanger/HTM Group
-
- What we think
- Targeting high population urban locations
- Latest stores adapted to the digital age
- Adapted well to online
- Company background
- Company performance
-
- Figure 265: HTM (Boulanger): Group sales performance, estimated, 2011-15
- Figure 266: HTM (Boulanger): Outlet data, 2011-15
- Retail offering
Conrad Electronic
-
- What we think
- New service concept
- Meeting increased online and retail store demand
- B2B push on back of small business reputation
- Company background
- Company performance
-
- Figure 267: Conrad Electronic Germany: Group financial performance, 2010-15
-
- Figure 268: Conrad Electronic: Outlet data, 2010-15
- Retail offering
Darty Group
-
- What we think
- Fnac takeover deal
- Digital strategy
- First-to-market edge over rivals
- Marketplace widens product offering and enhances price perception
- Rolling out bespoke fitted kitchens offer into more stores
- Capitalising on consumer demand for connected technology
- Customer services offer
- New store card with upgraded credit offering and loyalty benefits
- Company background
- Company performance
-
- Figure 269: Darty Group: Group financial performance, 2010/11-2014/15
-
- Figure 270: Darty Group: Outlet data, 2010/11-2014/15
- Retail offering
Dixons Carphone
-
- What we think
- Connectivity
- Making the most of the store base
- Price matching
- Where next
- Company background
-
- Figure 271: Dixons Carphone: Retail brands, by country, 2016
- Company performance
-
- Figure 272: Dixons Carphone, Like-for-like growth, 2014/15-2015/16
-
- Figure 273: Dixons Carphone: Group financial performance, 2009/10-2013/14
- Figure 274: Dixons Carphone: Group financial performance, 2013/14-2014/15
-
- Figure 275: Dixons Carphone: Outlet data, 2009/10-2013/14
- Figure 276: Dixons Carphone: Planned store closures, 2016
-
- Figure 277: Dixons Carphone: Outlet data, 2013/14-2014/15
- Figure 278: Dixons Carphone, Store portfolio, 2014-15
- Retail offering
E-Square
-
- What we think
- Weaknesses
- Other businesses
- Company background
- E-Square
- Electronic Partner
- E-Square members
-
- Figure 279: E-Square members, 2015
- Company performance
-
- Figure 280: E-Square: Estimated retail sales, 2011-15
- Figure 281: E-Square: Members’ approximate store numbers, by country/region, 2011-15
- Germany
- Other Germany
- Denmark
- Finland
- France
- Greece
- Italy
- Portugal
- Spain
- UK
- Ukraine
- Kazakhstan
Euronics International
-
- What we think
- Company background
- Company performance
-
- Figure 282: Euronics International: Group financial performance, 2010-14
- Figure 283: Euronics International: Outlet data, 2010-14
- Euronics membership
-
- Figure 284: Euronics: Members, countries and trading names, 2016
Expert Europe
-
- What we think
- The up-sides
- The downsides
- Company background
- Online
-
- Figure 285: Expert International, online shopping availability, 2016
- Company performance
-
- Figure 286: Expert Europe: Estimated sales at retail, excl. VAT, 2011-15
-
- Figure 287: Expert Europe: Outlet data, 2011-15
- Expert Germany
- Expert Italy
- Expert Spain
- Expert France
- Retail offering
- Store formats
Fnac
-
- What we think
- Darty deal
- Fnac Kids roll-out completed
- Aiming for market leadership in the fast-growing connected devices sector
- Expanding its digital cultural offering
- Enhanced marketplace offering puts it in direct competition with Amazon
- Company background
- Company performance
- 2015
-
- Figure 288: Fnac: Group financial performance, 2010-15
-
- Figure 289: Fnac: Outlet data, 2010-15
- Retail offering
Maplin Electronics
-
- What we think
- Bolstering online support for non-store customers
- Raising brand awareness of multichannel credentials and in-store advisory service
- Full week of Black Friday sales
- Retro trend for 80s gadgets
- Company background
- Company performance
-
- Figure 290: Maplin Electronics Ltd: Group financial performance, 2010-2014/15
-
- Figure 291: Maplin Electronics Ltd: Outlet data, 2010-2014/15
- Retail offering
Media-Saturn
-
- What we think
- Increasing the channels to market
- Adding new store concepts
- Market-leading delivery services
- Encouraging innovation
- Company background
- Company performance
-
- Figure 292: Media Markt/Saturn: Group financial performance, 2010/11-2014/15
-
- Figure 293: Media Markt/Saturn: Outlet data, 2010/11-2014/15
- Retail offering
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