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Chips and Dips - US - February 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Chips and Dips - US - February 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Chips and Dips - US - February 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Chips and Dips Purchase
Purchase Location
Factors Influencing Purchase
Important Nutritional Attributes
Chips and Dips Behaviors
Attitudes toward Chips and Dips
Consumer Segmentation

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Chips and Dips - US - February 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Chips and Dips
What’s Working?
What’s Struggling?
What’s Next?

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Chips and Dips - US - February 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Key Driver Analysis
Appendix – CHAID Analysis
Appendix – Consumer Segmentation
Appendix – Market
Appendix – Key Players
Search

What you need to know

Both the chips and dips categories continue to perform well, boosted by consumer interest in snacking, and a variety of innovative flavors and formats. Both categories are driven by taste, rather than health, as consumers allow themselves to indulge. The chips and dips markets are expected to maintain stable growth, despite competition from other types of snacks, as well as foodservice options. Growth in US demographics, including Millennials and Hispanics, who are core purchasers of these products, will also help sustain future growth.

Definition

This report builds on the analysis presented in prior Mintel reports: Chips, Salsa, and Dips-US, January 2015, Chips, Popcorn, Nuts and Dips – US, January 2014, Salty Snacks – US January 2013, Chips, Pretzels & Corn Snacks – US, January 2012; Salty Snacks: Chips, Pretzels, Snack Nuts and Seeds – US, March 2011; Salty Snacks: Popcorn, Cheese, Corn and Meat Snacks – US, April 2011.

The following food segments are included in this report:

  • Potato chips

  • Tortilla chips

  • Dips (refrigerated, frozen, shelf-stable, and dry dip mixes)

  • Salsa (refrigerated, frozen, shelf-stable, and dry salsa mixes)

This report is part one of Mintel’s series on snacking. For other reports related to snacking see Salty Snacks – US, April 2016, Nuts and Seeds – US, June 2016, and Healthy Snacks – US, September 2016.

Value figures throughout this report are at rsp (retail selling prices) excluding sales tax unless otherwise stated.

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