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Hybrid and Electric Cars - US - February 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Hybrid and Electric Cars - US - February 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Hybrid and Electric Cars - US - February 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Consumer Interest in Hybrids and Electrics
Research of Hybrid and Electric Cars
Perceptions of Hybrid and Electric Cars
Attitudes towards Hybrid and Electric Cars

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Hybrid and Electric Cars - US - February 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Hybrid and Electric Cars - US - February 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumers
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What you need to know

In the last few years, hybrid and electric cars were positioned as the vehicles of the future, but recent changes in the new-car market and the overall industry have slowed the growth of these segments. Falling fuel prices and a rekindled consumer love for SUVs are among the barriers to growth in these segments. So, too, are technical challenges, such as insufficient support infrastructure and the lack of increased ranges for electric vehicles. This report covers the challenges this market faces, along with consumers who are likely to consider hybrid and electric cars as well as their attitudes toward such cars.

Definition

For the purposes of this report, Mintel defines the hybrid and electric vehicle market as including passenger vehicles (cars and light trucks), that are based on the following technologies:

  • Hybrid electric vehicle (HEV)

  • Plug-in hybrid electric vehicle (PHEV)

  • Electric vehicle (EV)

The following alternative fuel technologies are discussed in the report but are not considered part of the hybrid and electric market:

  • Diesel

  • Compressed natural gas (CNG)

  • Fuel cell vehicle (FCV)

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