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Household Paper Products - UK - February 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

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Household Paper Products - UK - February 2016
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Channels to Market
Market Drivers

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Household Paper Products - UK - February 2016
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Usage and Buying of Household Paper Products
Factors Considered when Buying Paper Products
Buying Decisions
Interest in Features and Benefits
Attitudes and Behaviours

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Household Paper Products - UK - February 2016
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Market Share
Brand Communication and Promotion
Launch Activity and Innovation

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Household Paper Products - UK - February 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Market
Appendix – Key Players
Search

What you need to know

Whilst sales in the household paper products market benefit from some insulation due to the essential nature of the toilet tissue sub-category, values sales of household paper products have continued to decline in recent years, falling 1.4% between 2014-15, to £1.41 billion.

Whilst the essential nature of products in this market means that consumers are likely to always be heavily influenced by price, brands can breathe new life into the category by further investing in NPD, encouraging consumers to trade up to added-value products.

Products covered in this report

The UK household paper products market comprises three basic product types:

  • Toilet tissue

  • Kitchen towels

  • Facial tissues.

Moistened or scent-impregnated varieties of toilet and facial tissues are included, as are recycled versions of all three varieties.

Paper napkins/serviettes are not included in market sizes but are included under new product launches (Mintel GNPD) and consumer research on household paper products.

Excluded

Other kitchen cleaning and wiping products such as dishcloths are excluded, as are specialised products for specific use, such as baby wipes.

Sales of paper products for use on industrial and commercial premises are also excluded.

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