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Household Paper Products - US - February 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Household Paper Products - US - February 2016
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Household Paper Products - US - February 2016
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Household Paper Products Purchased
Purchase Behaviors
Purchase Factors
Interest and Willingness to Spend for Product Innovation
Attitudes toward Sustainable Household Paper Products

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Household Paper Products - US - February 2016
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Household Paper Products
Brand Perceptions
What’s Working?
What’s Struggling?
What’s Next?

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Household Paper Products - US - February 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
Appendix – The Consumer
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What you need to know

The mature household paper products market has experienced flat sales in recent years, rising only 6% between 2010 and 2015 to $17.5 billion. Still, while consumers continue to take a value-driven approach to shopping for household paper products, they place importance on product quality and are interested in products that allow them to streamline and simplify tasks, as well as products that are environmentally friendly.

Definition

For the purposes of this report, Mintel defines household paper products as follows:

  • Paper towels

  • Toilet tissue

  • Facial tissue

  • Paper napkins

  • Flushable wet wipes*

  • Moist towelettes for hands and face*

Throughout this report, Mintel uses the terms toilet tissue and toilet paper interchangeably.

* Flushable wet wipes and moist towelettes for hands/face are combined in the same category in data provided by IRI. Mintel reallocates these into separate categories based on brand research. Private label is assumed to have the same proportion of flushable wipes and hand/face towelettes as the branded products.

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