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First Aid - UK - February 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

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First Aid - UK - February 2016
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Channels to Market
Market Drivers

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First Aid - UK - February 2016
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Experience of Wounds/Injuries
Purchase of First Aid Supplies
Interest in First Aid Innovations

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First Aid - UK - February 2016
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Brand Communication and Promotion
Launch Activity and Innovation
Market Share

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First Aid - UK - February 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Search

What you need to know

The first aid category has seen a dip in value in 2015, driven by a decline in NPD as well as a fall in recorded advertising spend. However, with high consumer interest in innovations in the plasters/bandages segment and recent research into smart technology particularly in bandages, the category could see growth driven by product development.

In addition, as consumers tend to buy when needed rather than plan purchases ahead of time, the retail environment could also be optimised to encourage spending.

Products covered in this report

This report covers the UK consumer market for first aid products, including products in the following categories:

  • antiseptic creams, sprays and wipes

  • antiseptic liquids/disinfectants, for personal use

  • bandages (support bandages, crêpe and cotton bandages and finger stalls)

  • adhesive plasters and dressings, including blister treatments

  • burn treatments

  • sting and bite relief products

  • first aid kits.

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