Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- Spending and inflation
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- Figure 2: Italy: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
- Channels of distribution
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- Figure 3: Italy: Estimated retail distribution of spending on beauty and personal care goods, 2014
- Sector size and forecast
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- Figure 4: Italy: Annual % change in all retail sales (excl. fuel) and beauty specialists’ retail sales, 2010-16
- Leading specialists
- Market shares
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- Figure 5: Italy: Estimated leading beauty specialists’ share of consumer spending on personal care goods, 2015
- Online
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- Figure 6: Italy: Any online purchases made in the last 12 months, by country, 2011-15
- The consumer
- Which products do they buy?
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- Figure 7: Italy: Beauty products purchased in the past 12 months, October 2015
- Factors influencing choice of retailer
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- Figure 8: Italy: Factors that influence the choice of retailer, by beauty product category, November 2015
- Shopping for prestige beauty
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- Figure 9: Italy: Reasons for buying prestige beauty products, October 2015
- What we think
Issues and Insights
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- Understanding the success of Kiko Milano
- The facts
- The implications
- Doing more to appeal to Italy’s ageing population
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spending remains low
- Channels battle for share of spending
- Health and beauty retail sales back in positive growth
Spending and Inflation
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- Figure 10: Italy: Consumer spending on beauty and selected other goods (incl. VAT), 2010-15
- Figure 11: Italy: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
- Inflation
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- Figure 12: Italy: Harmonised indices of consumer prices: Annual % change, 2010-14
- Figure 13: Italy: Harmonised index of consumer prices on personal care, annual % change, Jan 2014-November 2015
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Product Market Breakdown
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- Figure 14: Italy: Main beauty and personal care markets, (incl. VAT), 2010-15
- Figure 15: Italy: Main beauty and personal care markets, forecasts, (incl. VAT), 2015-19
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Channels of Distribution
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- Figure 16: Italy: Channels of distribution for beauty and personal care products, 2012-14
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- Figure 17: Italy: Any purchase of beauty products, by type of store, November 2014
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Sector Size and Forecast
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- Specialists’ sales growing again
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- Figure 18: Italy: Health & beauty retailers sales, (excl VAT), 2010-15
- Figure 19: Italy: Health & beauty retailers sales forecasts, (excl VAT), 2015-20
Key Players – What You Need to Know
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- Acqua e Sapona the dominant player but facing increasing competition
- Young focused retailers performing well
- A strong premium market
- Online still in its infancy
Key Players
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- Acqua e Sapone continues to lead the market but rivals catching up fast
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- Figure 20: Italy: Leading beauty specialists’ net retail sales, 2011-15
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- Figure 21: Italy: Leading beauty specialists’ outlet numbers, 2011-15
- Figure 22: Italy: Leading beauty specialists, sales per outlet, 2011-15
Market Shares
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- Acqua e Sapone remains the leading specialist
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- Figure 23: Italy: Estimated leading beauty specialists’ share of consumer spending on personal care goods, 2015
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- Figure 24: Italy: Leading beauty specialists’ share of consumer spending on personal care goods, 2011-15
Online
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- Access now higher than usage
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- Figure 25: Italy: Percentage of households with broadband internet access and percentage of individuals who have used the internet in the past 12 months, 2011-15
- Online retailing remains underdeveloped
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- Figure 26: Italy: Any online purchases made in the last 12 months, by country, 2011-15
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- Figure 27: Italy: Percentage of individuals purchasing from retailers within and outside of Italy, 2011-15
- Online beauty within Italy
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- Figure 28: Italy: Leading beauty retailers, by presence of transactional website, January 2016
The Consumer – What You Need to Know
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- Fragrances the most purchased beauty product
- Consumers most concerned with pricing and range
- Prestige products popular with Italian beauty buyers
The Consumer – Which Products Do They Buy?
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- Figure 29: Italy: Beauty products purchased in the past 12 months, October 2015
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- Figure 30: Italy: Beauty products purchased in the past 12 months, by gender, October 2015
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- Figure 31: Italy: Beauty products purchased in the past 12 months, by age, October 2015
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The Consumer – Factors Influencing Choice of Retailer
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- Figure 32: Italy: Range, price and promotion factors that influence the choice of retailer, by beauty product category, October 2015
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- Figure 33: Italy: Store-based factors that influence the choice of retailer, by beauty product category, October 2015
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- Figure 34: Italy: Online factors that influence the choice of retailer, by beauty product category, October 2015
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The Consumer – Shopping for Prestige Beauty Products
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- Figure 35: Italy: Purchasing of prestige beauty products, by gender, October 2015
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- Figure 36: Italy: Purchasing of prestige beauty products, by age, October 2015
- Why they buy prestige products
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- Figure 37: Italy: Reasons for buying prestige beauty products, October 2015
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- Figure 38: Italy: Reasons for buying prestige beauty products, by gender, October 2015
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- Figure 39: Italy: Reasons for buying prestige beauty products, by age and average income, October 2015
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Appendix – Data sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
- INSTITUTO CENTRALE DI STATISTICA (ISTAT) – Rome
- EUROSTAT – Luxembourg
- PIANETTA DISTRIBUZIONE, a report produced by Largo Consumo
Acqua e Sapone
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- What we think
- Company background
- Company performance
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- Figure 40: Acqua e Sapone: Estimated total retail revenues, 2011-15
- Figure 41: Acqua e Sapone: Outlet data, 2011-15
- Retail offering
Douglas Perfumeries
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- What we think
- A focus on beauty
- Expansion and diversification
- Bringing Les Bellista to Germany
- Multichannel
- Company background
- Company performance
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- Figure 42: Douglas Perfumeries: Financial performance, 2010/11-2014/15
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- Figure 43: Douglas Perfumeries: Outlet data, 2010/11-2014/15
- Retail offering
Lush Retail
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- What we think
- Unique and innovative product offering
- Bigger stores to showcase brand uniqueness and full product range
- Online sales growth on back of fully responsive website launch
- In-store digital customer engagement
- Scent and mood shopping app
- In-store spa experience
- Company background
- Company performance
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- Figure 44: Lush Retail Ltd: Group financial performance, 2010/11-2014/15
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- Figure 45: Lush Retail Ltd: Outlet data, 2010/11-2014/15
- Retail offering
Sephora
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- What we think
- Beauty retail trendsetter
- Connected beauty store
- Hair salon services
- Customisable digital experiences
- New shipping method for frequent shoppers
- Trialling beauty box subscription service
- Company background
- Company performance
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- Figure 46: LVMH Selective Retail: Financial performance, 2010-14
- Retail offering
The Body Shop
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- What we think
- Pushing its ethical credentials in an increasingly crowded market
- New loyalty scheme
- Rush-hour makeovers
- Company background
- Company performance
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- Figure 47: The Body Shop – Retail sales: Group financial performance, 2010-14
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- Figure 48: The Body Shop: Estimated UK sales performance, 2010-14
- Figure 49: The Body Shop – Retail sales: Outlet data, 2010-14
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- Figure 50: The Body Shop: Outlet breakdown, 2010-14
- Retail offering
Yves Rocher
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- What we think
- New concept store offers an enhanced experience
- Augmented reality app that lets consumers virtually apply makeup
- A gift with every order
- Competitive prices
- Seal of authenticity
- Spanish store expansion on back of a recovery in the country’s beauty retail market
- Company background
- Company performance
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- Figure 51: Yves Rocher Groupe: Estimated group financial performance, 2011-15
- Figure 52: Yves Rocher Groupe: Estimated outlet data, 2011-15
- Retail offering
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