Table of Contents
Executive Summary: Europe: The Market
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- Consumer spending on beauty products
- Mintel Market sizes
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- Figure 2: Europe: Retail Sales of Beauty Products (Including VAT) - 17 Countries, 2010-16
- Figure 3: Europe: Retail Sales of Beauty Products (Including VAT) - 17 Countries, 2010-16
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- Figure 4: Europe: Growth in demand for beauty products, 2009-16
- National statistics offices data
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- Figure 5: Europe: Spending on Personal Care, 2010-14
- Spend per capita – Norwegians spend almost 7 x as much as the Turks.
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- Figure 6: Europe: Beauty spending per capita, 2014
- The retail sales approach
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- Figure 7: Europe: Sales by health and beauty specialists, 2011-16
- Figure 8: Europe: Estimated sales (ex VAT) by health and beauty retailers per capita, 2015
- Forecast
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- Figure 9: Europe: Health and beauty specialists, forecast CAGR, 2015-20
- Leading retailers
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- Figure 10: Europe: Leading Beauty and Personal Care Specialists: Net Sales, 2012/13-2014/15
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- Figure 11: Europe: Leading Beauty and Personal Care Specialists: Outlet numbers, 2012/13-2014/15
- Figure 12: Europe: Leading Beauty and Personal Care Specialists: Sales per Outlet, 2012/13-2014/15
- Market shares
- Market shares as a proportion of all spending
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- Figure 13: Leading health and beauty retailing share of all spending on health & beauty products, 2012-14
- Market shares as a proportion of all sales by specialist retailers
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- Figure 14: Leading health and beauty retailing share of all sales by health & beauty specialists, 2012-14
Executive summary: Europe - The Consumer
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- Which products do they buy?
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- Figure 15: Europe: Buyers of beauty products by country, October 2015
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- Figure 16: Europe: Skincare – proportion of men and women buying, October 2015
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- Figure 17: Europe: Make-up – proportion of men and women buying, October 2015
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- Figure 18: Europe: Fragrance/aftershave – proportion of men and women buying, October 2015
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- Figure 19: Europe: Shaving cream – proportion of men and women buying, October 2015
- Factors influencing choice of retailer
- Skin care
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- Figure 20: Europe: Three most important factors in choosing where to buy skincare, October 2015
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- Figure 21: Europe: Ranking of factors in choosing where to buy skincare, October 2015
- Make-up
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- Figure 22: Europe: Three most important factors in choosing where to buy make-up, October 2015
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- Figure 23: Europe: Ranking of factors in choosing where to buy fragrances /aftershave, October 2015
- Fragrances / aftershave
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- Figure 24: Europe: Three most important factors in choosing where to buy fragrances /aftershave, October 2015
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- Figure 25: Europe: Ranking of factors in choosing where to buy fragrances / aftershave, October 2015
- Men’s shaving creams
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- Figure 26: Europe: Three most important factors in choosing where to buy shaving cream, October 2015
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- Figure 27: Europe: Ranking of factors in choosing where to buy shaving cream, October 2015
- Shopping for prestige beauty products
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- Figure 28: Europe: Proportions who buy prestige beauty products, October 2015
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- Figure 29: Europe: Top 3 reasons for buying prestige products, October 2015
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- Figure 30: Europe: Ranking of reasons for buying prestige products, October 2015
- What we think
- UK
- France
- Germany
- Italy
- Spain
Europe – Innovation and Launch Activity
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- France: Urban Decay turns the customer into expert
- Netherlands: Selfies accepted as mobile payment
- France: Feelunique raises its profile with a pop-up experience
- Germany: Niche Man curates beauty products for men
- France: Sephora combines online and offline shopping
- Germany: Virtual-reality mirror for trying on make-up
France
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Spending and inflation
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- Figure 31: France: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
- Channels of distribution
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- Figure 32: France: Estimated retail distribution of spending on beauty and personal care goods, 2014
- Sector size and forecast
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- Figure 33: France: Annual % change in all retail sales (excl. fuel) and beauty specialists’ retail sales, 2010-16
- Leading players
- Key metrics
- Market shares
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- Figure 34: France: Leading beauty specialists: Shares of all beauty retailers sales, 2015
- Online
- The consumer
- Which products do they buy
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- Figure 35: France: Shopping for personal care products, in-store and online, October 2015
- Factors influencing choice of retailer
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- Figure 36: France: Shopping for personal care products: Factors influencing choice of retailer, October 2015
- Shopping for prestige beauty products
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- Figure 37: France: Reasons for buying prestige beauty products, October 2015
- What we think
- Issues and insights
- A changed retail landscape
- The facts
- The implications
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- Figure 38: France: Attitudes towards face make-up, 2015
- Use of technology and in-store assistance to boost sales
- The facts
- The implications
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- Figure 39: France: Attitudes towards eye/lip/nail make-up, 2014
- Figure 40: France: Attitudes towards shopping for facial skincare, 2014
- The market – What you need to know
- Economy weak but spending picking up
- Spending on personal care a mature market
- Grocers dominate mass market with specialists at the premium end
- Specialists: growth coming from low priced make up operators
- Spending and inflation
- France’s economy a weak spot in the eurozone
- Consumption and purchasing power regaining momentum
- Personal care, a mature market
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- Figure 41: France: Consumer spending on beauty and selected other goods (incl. VAT), 2010-15
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- Figure 42: France: Consumer spending on personal care goods and services (annual % change in volumes, 2010 prices), 2010-14
- Product market breakdown
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- Figure 43: France: Main beauty markets, spending (inc VAT) 2010-15
- Figure 44: France: Main beauty markets, spending (inc VAT) forecasts, 2015-19
- Inflation
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- Figure 45: France: Harmonised index of consumer prices, annual % change, 2010-14
- Figure 46: France: Harmonised index of consumer prices on personal care, annual % change, May 2014-October 2015
- Channels of distribution
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- Figure 47: France: Retailers used to purchase beauty products, November 2014
- Grocers dominate
- Specialists stronger at the premium end
- Pharmacies popular
- Department stores most significant in Paris
- Non-store growing
- Fashion retailers augmenting their offer with beauty
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- Figure 48: France: Estimated retail distribution of spending on beauty and personal care goods, 2014
- Sector size and forecast
- A relatively robust sector of retail
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- Figure 49: France: Health & beauty retailers sales, excl VAT, 2010-15
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- Figure 50: France: Health & beauty retailers sales, Forecasts, excl VAT, 2015-20
- Key players – What you need to know
- A mature but evolving market
- A concentrating sector
- Online now an integrated and vital selling tool
- Key players
- Innovative Sephora
- Kiko Milano, the Primark of make-up
- Yves Rocher, enduringly popular
- Marionnaud
- New store formats
- Growth of own-label
- Competition forcing consolidation
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- Figure 51: France: Leading beauty specialists’ sales, 2011-15
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- Figure 52: France: Leading beauty specialists outlet numbers, 2011-15
- Sales per outlet
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- Figure 53: France: Leading beauty specialists’ sales per outlet, 2011-15
- Market shares
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- Figure 54: France: Leading beauty specialists: Shares of all beauty retailers sales, 2011-15
- Online
- France at a medium stage of development
- Online activity
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- Figure 55: France: Online buyers in last 3 months in key sectors, 2007-14
- Online sales
- Leading online players
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- Figure 56: France: Beauty retailers: Transactional websites, December 2015
- The consumer – What you need to know
- Women shop more, but men spending too
- Women buy more skincare, men more fragrance
- Pricing and promotions are key to choosing where to shop
- Almost 40% buy prestige beauty products
- The promise of quality ingredients the main reason for buying prestige
- The consumer – Which products do they buy?
- Women buy more than men
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- Figure 57: France: Shopping for personal care products, in-store and online, October 2015
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- Figure 58: France: Shopping for personal care products, in-store and online, by gender, October 2015
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- Figure 59: France: Shopping for personal care products, in-store and online, by age, October 2015
- The consumer – Factors influencing choice of retailer
- Pricing and promotions the key factors
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- Figure 60: France: Shopping for personal care products: Factors motivating choice of retailer, October 2015
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- Figure 61: France: Shopping for personal care products: Factors motivating choice of retailer for skincare, by gender, October 2015
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- Figure 62: France: Shopping for personal care products: Factors motivating choice of retailer for make-up, by gender, October 2015
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- Figure 63: France: Shopping for personal care products: Factors motivating choice of retailer for fragrance, by gender, October 2015
- The consumer – Shopping for prestige beauty products
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- Figure 64: France: Purchasing of prestige beauty products, by gender, October 2015
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- Figure 65: France: Purchasing of prestige beauty products, by age, October 2015
- Why they buy prestige products
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- Figure 66: France: Reasons for buying prestige beauty products, October 2015
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- Figure 67: France: Reasons for buying prestige beauty products, by gender, October 2015
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
- INSTITUT NATIONALE DE LA STATISTIQUE ET DES ÉTUDES ÉCONOMIQUES (INSEE) – Paris
- EUROSTAT – Luxembourg
Germany
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending and inflation
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- Figure 68: Germany: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
- Channels of distribution
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- Figure 69: Germany: Estimated channels of distribution for personal care products (excl. services), 2015
- Sector size and forecast
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- Figure 70: Germany: Annual % change in all retail sales (excl. fuel) and beauty specialists’ retail sales, 2010-15
- Leading players
- Key metrics
- Market shares
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- Figure 71: Germany: Leading beauty specialists: Share of all beauty retailers’ sales, 2015
- Online
- The consumer
- Which products do they buy
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- Figure 72: Germany: Shopping for personal care products, October 2015
- Factors influencing choice of retailer
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- Figure 73: Germany: Shopping for personal care products: factors influencing choice of retailer, October 2015
- Shopping for prestige beauty
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- Figure 74: Germany: Purchasing of prestige beauty products, by age, October 2015
- Reasons for buying prestige beauty products
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- Figure 75: Germany: Reasons for buying prestige beauty products, October 2015
- What we think
- Issues and insights
- The drugstores finally embrace e-commerce
- The facts
- The implications
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- Figure 76: Lidl Vorratsbox beauty range online, January 2016
- The drugstore space race
- The facts
- The implications
- Incorporating technology into beauty retail
- The facts
- The implications
- The market – What you need to know
- Growth in the economy driven by domestic demand
- Spending up on personal care
- Colour cosmetics are the strongest performer
- Drugstores dominate but discounters grow
- Health & Beauty retail sales show strong growth
- Dm-Drogerie Markt leading growth of specialists
- Spending and inflation
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- Figure 77: Germany: Consumer spending on personal care products (incl VAT), 2010-15
- Product market breakdown
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- Figure 78: Germany: Main beauty markets, spending (inc VAT), 2010-15
- Figure 79: Germany: Main beauty markets, spending (inc VAT) forecasts, 2015-19
- Inflation
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- Figure 80: Germany: Harmonised index of consumer prices, annual % change, 2010-14
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- Figure 81: Germany: Harmonised index of consumer prices on personal care, annual % change, May 2014-November 2015
- Channels of distribution
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- Figure 82: Germany: Retailers used to purchase beauty products, November 2014
- Drugstores dominate
- Discounters growing share
- Online growing
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- Figure 83: Germany: Estimated channels of distribution for personal care products (excluding services), 2013-15
- Sector size and forecast
- A growing sector
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- Figure 84: Germany: Health & beauty retailers sales, excl VAT, 2010-15
- Figure 85: Germany: Health & beauty retailers sales, forecasts, excl VAT, 2015-20
- Key players – What you need to know
- The drugstores launch online
- The drugstores are expanding
- Douglas focusses on Beauty
- Leading specialists lose share
- Key players
- Dm Drogerie Markt embraces multichannel
- Another year of change for Douglas
- Rossman is expanding, but not keeping up with sales growth
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- Figure 86: Germany: Leading beauty specialists’ sales, 2012-15
- Figure 87: Germany: Leading beauty specialists outlet numbers, 2012-15
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- Figure 88: Germany: Leading beauty specialists’ sales per outlet, 2012-15
- Market shares
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- Figure 89: Germany: Leading beauty specialists: shares of all beauty retailers sales, 2013-15
- Online
- Online activity
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- Figure 90: Germany: Online buyers in the last 3 months in key sectors, 2006-15
- Online sales
- Leading online players
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- Figure 91: Germany: Beauty retailers: Transactional websites, December 2015
- The consumer – What you need to know
- Men are just as likely to have made a purchase as women
- Dads are the most common buyers of fragrance
- Women buy less make-up as they get older
- Value and convenience are key
- Make-up purchasers look for product quality and availability of brands
- Men more likely to buy prestige beauty products
- Prestige beauty buyers prefer high quality ingredients
- The consumer – Which products do they buy
- Skincare products are most popular
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- Figure 92: Germany: Shopping for personal care products, in-store and online, October 2015
- Men are just as likely to have bought beauty products as women
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- Figure 93: Germany: Shopping for personal care products, in-store and online, by gender, October 2015
- Encouraging older women to buy make-up
- Dads are the most common buyers of fragrance/aftershave products
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- Figure 94: Germany: Shopping for beauty products, in-store and online, by age, October 2015
- The consumer – Factors influencing choice of retailer
- Good value own-label products of most importance
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- Figure 95: Germany: Pricing and promotion based factors motivating choice of retailer, October 2015
- Convenience is key
- Back to the experts
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- Figure 96: Germany: Store and online based factors motivating choice of retailer, October 2015
- Young people prioritise convenience
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- Figure 97: Germany: Selected factors affecting purchasing of skincare products by average age and income, October 2015.
- The consumer – Shopping for prestige beauty products
- Men buy more prestige beauty products
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- Figure 98: Germany: Purchasing of prestige beauty products, by gender, October 2015
- Age dictates prestige buying habits
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- Figure 99: Germany: Purchasing of prestige beauty products, by age, October 2015
- Reasons for buying prestige beauty products
- Special prices drive sales
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- Figure 100: Germany: Reasons for buying prestige beauty products, October 2015
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
- Statistisches Bundesamt – Wiesbaden
- EUROSTAT – Luxembourg
Italy
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- What you need to know
- Areas covered in this report
- Executive summary
- Spending and inflation
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- Figure 101: Italy: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
- Channels of distribution
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- Figure 102: Italy: Estimated retail distribution of spending on beauty and personal care goods, 2014
- Sector size and forecast
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- Figure 103: Italy: Annual % change in all retail sales (excl. fuel) and beauty specialists’ retail sales, 2010-16
- Leading specialists
- Market shares
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- Figure 104: Italy: Estimated leading beauty specialists’ share of consumer spending on personal care goods, 2015
- Online
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- Figure 105: Italy: Any online purchases made in the last 12 months, by country, 2011-15
- The consumer
- Which products do they buy?
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- Figure 106: Italy: Beauty products purchased in the past 12 months, October 2015
- Factors influencing choice of retailer
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- Figure 107: Italy: Factors that influence the choice of retailer, by beauty product category, November 2015
- Shopping for prestige beauty
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- Figure 108: Italy: Reasons for buying prestige beauty products, October 2015
- What we think
- Issues and insights
- Understanding the success of Kiko Milano
- The facts
- The implications
- Doing more to appeal to Italy’s ageing population
- The facts
- The implications
- The market – What you need to know
- Consumer spending remains low
- Channels battle for share of spending
- Health and beauty retail sales back in positive growth
- Spending and Inflation
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- Figure 109: Italy: Consumer spending on beauty and selected other goods (incl. VAT), 2010-15
- Figure 110: Italy: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
- Product market breakdown
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- Figure 111: Italy: Main beauty and personal care markets, (incl. VAT), 2010-15
- Figure 112: Italy: Main beauty and personal care markets, forecasts, (incl. VAT), 2015-19
- Inflation
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- Figure 113: Italy: Harmonised indices of consumer prices: Annual % change, 2010-14
- Figure 114: Italy: Harmonised index of consumer prices on personal care, annual % change, Jan 2014-November 2015
- Channels of distribution
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- Figure 115: Italy: Channels of distribution for beauty and personal care products, 2012-14
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- Figure 116: Italy: Any purchase of beauty products, by type of store, November 2014
- Sector size and forecast
- Specialists’ sales growing again
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- Figure 117: Italy: Health & beauty retailers sales, (excl VAT), 2010-15
- Figure 118: Italy: Health & beauty retailers sales forecasts, (excl VAT), 2015-20
- Key players – What you need to know
- Acqua e Sapona the dominant player but facing increasing competition
- Young focused retailers performing well
- A strong premium market
- Online still in its infancy
- Key players
- Acqua e Sapone continues to lead the market but rivals catching up fast
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- Figure 119: Italy: Leading beauty specialists’ net retail sales, 2011-15
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- Figure 120: Italy: Leading beauty specialists’ outlet numbers, 2011-15
- Figure 121: Italy: Leading beauty specialists, sales per outlet, 2011-15
- Market shares
- Acqua e Sapone remains the leading specialist
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- Figure 122: Italy: Estimated leading beauty specialists’ share of consumer spending on personal care goods, 2015
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- Figure 123: Italy: Leading beauty specialists’ share of consumer spending on personal care goods, 2011-15
- Online
- Access now higher than usage
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- Figure 124: Italy: Percentage of households with broadband internet access and percentage of individuals who have used the internet in the past 12 months, 2011-15
- Online retailing remains underdeveloped
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- Figure 125: Italy: Any online purchases made in the last 12 months, by country, 2011-15
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- Figure 126: Italy: Percentage of individuals purchasing from retailers within and outside of Italy, 2011-15
- Online beauty within Italy
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- Figure 127: Italy: Leading beauty retailers, by presence of transactional website, January 2016
- The consumer – What you need to know
- Fragrances the most purchased beauty product
- Consumers most concerned with pricing and range
- Prestige products popular with Italian beauty buyers
- The consumer – Which products do they buy?
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- Figure 128: Italy: Beauty products purchased in the past 12 months, October 2015
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- Figure 129: Italy: Beauty products purchased in the past 12 months, by gender, October 2015
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- Figure 130: Italy: Beauty products purchased in the past 12 months, by age, October 2015
- The consumer – Factors influencing choice of retailer
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- Figure 131: Italy: Range, price and promotion factors that influence the choice of retailer, by beauty product category, October 2015
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- Figure 132: Italy: Store-based factors that influence the choice of retailer, by beauty product category, October 2015
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- Figure 133: Italy: Online factors that influence the choice of retailer, by beauty product category, October 2015
- The consumer – Shopping for prestige beauty products
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- Figure 134: Italy: Purchasing of prestige beauty products, by gender, October 2015
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- Figure 135: Italy: Purchasing of prestige beauty products, by age, October 2015
- Why they buy prestige products
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- Figure 136: Italy: Reasons for buying prestige beauty products, October 2015
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- Figure 137: Italy: Reasons for buying prestige beauty products, by gender, October 2015
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- Figure 138: Italy: Reasons for buying prestige beauty products, by age and average income, October 2015
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
- INSTITUTO CENTRALE DI STATISTICA (ISTAT) – Rome
- EUROSTAT – Luxembourg
- PIANETTA DISTRIBUZIONE, a report produced by Largo Consumo
Spain
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- Spending and inflation
- Sector size and forecast
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- Figure 139: Health and beauty retailers, sales growth 2010-16
- Channels of distribution
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- Figure 140: Spain: Retail distribution of spending on beauty and personal care products, 2014
- Leading retailers
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- Figure 141: Spain: Leading beauty retailers, 2014
- The consumer
- Which products do they buy
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- Figure 142: Spain: Buyers of personal care products, October 2015
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- Figure 143: Spain: Who buys what: Men vs women, October 2015
- Factors influencing choice of retailer
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- Figure 144: Spain: Shopping for personal care products: Factors motivating choice of retailer, October 2015
- Prestige products
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- Figure 145: Spain: Reasons for buying prestige beauty products, October 2015
- What we think
- Issues and insights
- Are drugstores the way forward for beauty retailing?
- The facts
- The implications
- But are they the only way forward?
- The facts
- The implications
- The market – What you need to know
- Spending and inflation
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- Figure 146: Spain: Consumer spending on beauty and selected other goods (incl. Vat), 2010-15
- Product market breakdown
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- Figure 147: Spain: Personal care markets spending (inc VAT), 2010-15
- Figure 148: Spain: Core beauty products, forecast spending, 2015-19
- Inflation
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- Figure 149: Spain: Consumer prices, annual change, 2010-15
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- Figure 150: Spain: Consumer prices, annual change, monthly data, 2014-15
- Channels of distribution
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- Figure 151: Spain: Retailers used to purchase beauty products, November 2014
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- Figure 152: Spain: Estimated retail distribution of spending on beauty and personal care products, inc VAT, 2012-14
- Sector size and forecast
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- Figure 153: Spain: Health & beauty retailers sales, ex VAT 2010-15
- Figure 154: Spain: Health & beauty retailers forecast sales, ex VAT, 2015-20
- Key players – What you need to know
- Clarel – Early success
- Kiko – Promising specialist newcomer
- Mixed performance during downturn
- Key players
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- Figure 155: Spain: Leading beauty retailers sales 2011/12-2014/15
- Figure 156: Spain: Leading beauty retailers outlets, 2011/12-2014/15
- Figure 157: Spain: Leading beauty retailers sales per outlet, 2011/12-2014/15
- Market shares
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- Figure 158: Spain: Leading beauty retailers, estimated market shares, 2012-14
- Online
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- Figure 159: Spain: Broadband connections and online buyers in last 3 months in key sectors, 2011-15
- The consumer – What you need to know
- Who bought what
- Young vs old
- Male vs female
- Price the dominant factor
- Smaller but important market for quality and service
- Prestige products
- The consumer – Which products do they buy?
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- Figure 160: Spain: Buyers of personal care products, October 2015
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- Figure 161: Spain: Profile of who buys what, October 2015
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- Figure 162: Who buys what: Men vs women, October 2015
- The consumer – Factors influencing choice of retailer
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- Figure 163: Spain: Shopping for personal care products: factors motivating choice of retailer, October 2015
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- Figure 164: Spain: Relative importance of key factors in choosing a personal care retailer, October 2015
- Male-female
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- Figure 165: Spain: Shopping for personal care products: Key factors motivating choice of retailer, men vs women, October 2015
- The consumer – Shopping for prestige beauty products
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- Figure 166: Spain: Reasons for buying prestige beauty products, October 2015
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- Figure 167: Spain: Reasons for buying prestige products men vs women, October 2015
- Consumer profiles
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- Figure 168: Spain: Profile of reasons given for buying prestige products, October 2015
- Appendix – data sources, abbreviations and supporting information
- Abbreviations
- Data sources
UK
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- Overview
- What you need to know
- Products covered in this report
- Executive summary
- The market
- Beauty market dips 0.1% in 2015
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- Figure 169: Market size and forecast: Spending on beauty and personal care products (including VAT), 2010-2020
- Health and beauty specialists deliver growth in 2015
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- Figure 170: Health and beauty specialists’ sales (including VAT), 2010-20
- Discount shopping impacts value sales
- Better prospects for prestige brands
- Companies, brands and innovations
- Boots and Superdrug mature businesses
- Beauty specialists account for 36% of the market
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- Figure 171: Estimated distribution of spending on beauty and personal care products, 2015
- Fashion retailers branch out into beauty
- Delivering new experiences
- Online accounts for 10% of BPC spending
- The consumer
- Skincare is the most purchased category
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- Figure 172: Types of product bought either in-store or online, October 2015
- Discount stores are the winners
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- Figure 173: Where they bought beauty products, in-store and online, November 2014 and October 2015
- Young women are most fickle
- Competitive prices are the key driver
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- Figure 174: Key factors in deciding where to shop for beauty products in the last 12 months, October 2015
- Discount shoppers rate their prices and own label
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- Figure 175: Reasons for using discount stores in the last 12 months, October 2015
- Word-of-mouth recommendation more important for prestige than discount shoppers
- Smartphones used for research
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- Figure 176: How beauty buyers have used a smartphone to research and shop for beauty products in the last 12 months, October 2015
- Under-45s men most important prestige buyers
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- Figure 177: Reasons people bought prestige brands in the last 12 months, October 2015
- What we think
- Issues and insights
- Where next for the value retailers and supermarkets?
- The facts
- The implications
- What are the prospects for the premium end of the market
- The facts
- The implications
- How are smartphones being used for beauty purchases and what are the opportunities for driving engagement?
- The facts
- The implications
- The market – What you need to know
- Beauty market dips 0.1% in 2015
- Specialists sector grows 3.2%
- Discount shopping impacts value sales
- Better prospects for prestige brands
- Growing interest in men’s grooming
- Aging population presents an opportunity
- Market drivers
- Aging population presents an opportunity
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- Figure 178: Trends in the age structure of the UK population, by gender, 2010-20
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- Figure 179: Trends in the age structure of the UK population, by gender, 2015-20
- Women most concerned with wrinkles
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- Figure 180: Women’s facial skin type, March 2015
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- Figure 181: Men’s facial skin type, March 2015
- Men show growing interest in health and beauty
- Consumers spend their extra money on beauty categories
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- Figure 182: Trends in what extra money is spent on – Beauty categories, January 2014-October 2015
- Better prospects for prestige brands
- Savvy shopping habits
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- Figure 183: Savvy shopping habits in total and BPC markets, August 2015
- Growth of the discounters
- Loyalty card usage
- Smartphone ownership
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- Figure 184: Personal ownership of consumer technology products, by demographics, June 2015
- Market size and forecast
- Discounters and promotional activity impact growth in 2015
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- Figure 185: Market size and forecast: consumer spending on all beauty and personal care products (including VAT), 2010-20
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- Figure 186: Market size and forecast: consumer spending on all beauty and personal care products (including VAT), at current and constant prices, 2010-20
- Segment forecast: beauty products
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- Figure 187: Consumer spending on beauty products, 2010-20
- Figure 188: Consumer spending on beauty products, 2010-20
- Category performance in beauty
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- Figure 189: Consumer spending on beauty products, by category, 2014 and 2015
- Colour cosmetics
- Fragrances
- Facial skincare
- Body, hand and foot care
- Segment forecast: other personal care products
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- Figure 190: Consumer spending on personal care products, 2010-20
- Figure 191: Consumer spending on personal care products, 2010-20
- Consumer spending on personal care items
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- Figure 192: Total consumer spending on personal care items (including VAT), 2010-14
- Forecast methodology
- Sector size and forecast
- Health and beauty specialists’ sales
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- Figure 193: Health and beauty specialists’ sales (including VAT), 2010-20
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- Figure 194: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2010-20
- Annual growth in beauty specialists sales vs annual growth in BPC spend
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- Figure 195: Annual growth in specialists’ sector sales and annual growth in spending on beauty and personal care products, 2016-20 (fore)
- Notes on the sector size
- Outlet and enterprise numbers
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- Figure 196: Health and beauty specialists: Outlet numbers, 2010-15
- Figure 197: Health and beauty specialists: Enterprise numbers, 2010-15
- Key players – What you need to know
- Boots and Superdrug mature businesses
- Value retailers excel
- Niche specialists outperform too
- Supermarkets suffer
- Delivering new experiences
- Online beauty spending
- Market shares
- A fragmented market
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- Figure 198: Leading specialist and non-specialist retailers: estimated market shares, 2014
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- Figure 199: Leading specialist and non-specialist retailers: market shares, 2012-14
- Note on market shares
- Leading specialist retailers – Financials and outlets
- Boots and Superdrug mature businesses
- Boots could do with more in-store experiences
- Superdrug unveils new concepts
- Price-led specialists do well
- Niche players excel too
- Top specialists by sales
-
- Figure 200: Leading specialist retailers: Net revenues, 2010-14
- Figure 201: Leading pharmacy chains’ net revenues, 2010-14
- Outlet numbers and sales per outlet
-
- Figure 202: Leading specialist retailers: Store numbers, 2010-14
- Figure 203: Leading specialist retailers: Annual sales per outlet, 2010-14
- Operating profits and margins
-
- Figure 204: Leading specialist retailers: Operating profits, 2010-14
- Figure 205: Leading specialist retailers: Operating margins, 2010-14
- Sales area and sales densities
-
- Figure 206: Selected leading specialist retailers: Estimated total sales area, 2010-14
- Figure 207: Selected leading specialist retailers: Estimated annual sales per sq m, 2010-14
- Leading non-specialist retailers
- Aldi and Lidl outpace the market
-
- Figure 208: Leading non-specialist retailers: Estimated sales growth by segment, 2014
- Leading non-specialists: Estimated beauty revenues
-
- Figure 209: Leading non-specialist retailers: Estimated beauty and personal care goods sales (excluding VAT), 2012-14
- The supermarkets
- The discounters
-
- Figure 210: Leading discounters: Health and beauty space allocation estimates, August 2015
- The department stores
-
- Figure 211: John Lewis Liverpool: The retailer’s first Charlotte Tilbury concession
- Space allocation summary
- Summary allocation overview
-
- Figure 212: Leading health and beauty retailers: Health and beauty products space allocation, December 2015
- Detailed space allocation
-
- Figure 213: Leading health and beauty retailers: Estimated health and beauty products space allocation, December 2015
- Figure 214: Leading health and beauty retailers: Estimated health and beauty products space allocation, December 2015
- Beauty versus non health and beauty-related in-store space
-
- Figure 215: Department store, supermarket and discount store: Estimated percentage of total in-store space dedicated to health and beauty category, December 2015
- Online
- Online spending accounts for 10% of the market
-
- Figure 216: Estimated online consumer spending on BPC products, 2010-16
- Supermarkets most commonly used BPC online retailer
-
- Figure 217: Retailer shares of online sales of BPC products, 2013-15
- Channels of distribution
- Discounters gain share
-
- Figure 218: Estimated distribution of spending on beauty and personal care products, 2015
-
- Figure 219: Estimated distribution of spending on beauty and personal care products, in percentage and value terms (including VAT), 2014 and 2015
- Launch activity and innovation
- Fashion retailers branch out into beauty
-
- Figure 220: H&M’s beauty range, 2015
- Harvey Nichols launches beauty concierge
- Tesco teams up with online bloggers
- Bridging the gap between in-store and online
- Boots taps into expanding dermo-cosmetic market
-
- Figure 221: The Eau Thermale Avène range in Boots’ Brent cross store
- Harvey Nichols’ customised beauty launches
- Aldi launches caviar skin cream
- Augmented reality app for trying new hair colours
- John Lewis and Elemis ramp up in-store beauty service
- Charlotte Tilbury’s first store
- Advertising and marketing activity
- Beauty retailers cut back on advertising in 2014, but spend in 2015
-
- Figure 222: Recorded above-the-line, online display and direct mail total advertising expenditure on beauty, personal care and body care, by leading retailers, 2012-15
- Television accounts for half of beauty ad spend
-
- Figure 223: Recorded above-the-line, online display and direct mail total advertising expenditure on beauty, personal care and body care, by leading retailers, 2014
- Nielsen Media Research coverage
- Brand research
- What you need to know
- Brand map
-
- Figure 224: Attitudes towards and usage of selected brands, November 2015 and December 2015
- Key brand metrics
-
- Figure 225: Key metrics for selected retail brands, November 2015 and December 2015
- Brand attitudes: Lush has advantage on environmental and social responsibility
-
- Figure 226: Attitudes, by brand, November 2015 and December 2015
- Brand personality: L’Occitane has a particularly exclusive image
-
- Figure 227: Brand personality – Macro image, November 2015 and December 2015
- Superdrug has an association with being basic
-
- Figure 228: Brand personality – Micro image, November 2015 and December 2015
- Brand analysis
- Amazon continues to enjoy a strong position
-
- Figure 229: User profile of Amazon, December 2015
- John Lewis leads direct competitors on customer service and online offering
-
- Figure 230: User profile of John Lewis, November 2015
- Boots is noted for reliability and accessibility
-
- Figure 231: User profile of Boots, November 2015
- Lush offers a fun and vibrant option
-
- Figure 232: User profile of Lush, November 2015
- Marks & Spencer still has a strong reputation but is more likely to be seen as boring and tired than others
-
- Figure 233: User profile of Marks & Spencer, November 2015
- Superdrug is considered a value option but some see it as basic
-
- Figure 234: User profile of Superdrug, November 2015
- Debenhams lags behind other department stores
-
- Figure 235: User profile of Debenhams, November 2015
- L’Occitane has premium connotations but exclusivity means it lacks trust and usage
-
- Figure 236: User profile of L’Occitane, November 2015
- World Duty Free’s image and usage is limited by locations
-
- Figure 237: User profile of World Duty Free, November 2015
- The consumer – What you need to know
- Discount stores are the winners
- Young woman are most fickle
- Smartphones used for research
- Competitive prices are the key driver
- Discount shoppers rate their prices and own-label
- Word-of-mouth recommendation more important for prestige than discount shoppers
- Delivering on claims
- Types of beauty products bought
- Skincare is the most purchased category
-
- Figure 238: Types of product bought either in-store or online, October 2015
- Women’s beauty purchases
-
- Figure 239: Types of product bought either in-store or online – By women, October 2015
- Men’s beauty purchases
-
- Figure 240: Types of product bought either in-store or online – By women, October 2015
- Where they bought
- Beauty/health stores most popular channel
-
- Figure 241: Main channels where they bought beauty products in the last 12 months, October 2015
- Boots dominates the market
-
- Figure 242: Where they bought beauty products in the last 12 months, either in-store or online, October 2015
- Gender preferences
-
- Figure 243: Where they bought beauty products in the last 12 months, by gender, October 2015
- Online versus in-store
-
- Figure 244: Beauty/health specialists: Where they bought beauty products in the last 12 months, October 2015
-
- Figure 245: Supermarkets and discounters: Where they bought beauty products in the last 12 months, October 2015
-
- Figure 246: Other retailers: Where they bought beauty products in the last 12 months, October 2015
- Consumer usage by age and affluence
-
- Figure 247: Where they bought beauty products in the last 12 months, by age and affluence, October 2015
- Trend data
-
- Figure 248: Where they bought beauty products, in-store and online, November 2014 and October 2015
- Men, the elderly and the retired shop around less
- Young women are the most fickle
-
- Figure 249: Buying repertoire (in-store and online) in the last 12 months by gender, age and socio-economic group, October 2015
- The less affluent shop around more
-
- Figure 250: Buying repertoire (in-store and online) for those who shop at five or more stores in the last 12 months by gender, age and socio-economic group, November 2014 and October 2015
- Boots has the most loyal customers
- Opportunity for Wilkinsons
-
- Figure 251: Buying repertoire (in-store and online) by where they buy, October 2015
- Why they use discount stores
- Price the number one driver
- Word-of-mouth recommendation could become more important
-
- Figure 252: Reasons for using discount stores in the last 12 months, October 2015
- Men more influenced by advertising
- Women rate the discounters’ own-labels
-
- Figure 253: Reasons for using discount stores in the last 12 months, by gender, October 2015
- Brands are cheaper at other discount stores
-
- Figure 254: Reasons for using discount stores in the last 12 months, crossed by discount stores used, October 2015
- Key drivers analysis
- Price the most important driver in all product categories
- A promotions driven market
- Fragrance and aftershave – Quality counts
-
- Figure 255: Key factors in deciding where to shop for beauty products in the last 12 months, October 2015
- Loyalty cards and staff expertise
-
- Figure 256: Further factors in deciding where to shop for beauty products in the last 12 months, October 2015
- Own-label is a key driver for older shoppers
-
- Figure 257: Key factors in deciding where to shop for skincare in the last 12 months, by age and affluence October 2015
- Convenient opening hours matter to younger shopper
-
- Figure 258: Key factors in deciding where to shop for Make-up in the last 12 months, by age and affluence October 2015
- Competitive prices on fragrance and aftershave
-
- Figure 259: Key factors in deciding where to shop for fragrance/aftershave in the last 12 months, by age and affluence, October 2015
-
- Figure 260: Key factors in deciding where to shop for men’s shaving cream in the last 12 months, by age and affluence October 2015
- Smartphone usage
- Smartphones predominantly used for researching purposes
-
- Figure 261: How beauty buyers have used a smartphone to research and shop for beauty products in the last 12 months, October 2015
-
- Figure 262: How beauty buyers have used a smartphone to research and shop for beauty products in the last 12 months – 16-24s, by gender, October 2015
- Opportunity for more personalised approach in apps
- Alert services could be used to offer guidance for men
- Using virtual reality to encourage product testing
- Department store shoppers use their phone for research purposes
- Prestige beauty buyers
- Under-45s men most important prestige buyers
-
- Figure 263: Those who had bought prestige brands in the last 12 months, by gender/age, October 2015
- Buying also skewed to the most affluent
-
- Figure 264: Those who had bought prestige brands in the last 12 months, by household income, October 2015
- London centric
-
- Figure 265: Those who had bought prestige brands in the last 12 months, by region, October 2015
- Quality tops the bill
- Personal recommendations are influential
- Packaging matters to the young and to men
- Delivering on claims
-
- Figure 266: Reasons people bought prestige brands in the last 12 months, October 2015
- Figure 267: Reasons for people buying prestige brands in the last 12 months, by age and affluence, October 2015
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Consumer research methodology
- Appendix – Market size and forecast
- Market size
- National statistics data
- Market shares
- Retail sector size
- Forecast methodology
- Usage of IRI data
Acqua e Sapone
-
- What we think
- Company background
- Company performance
-
- Figure 268: Acqua e Sapone: Estimated total retail revenues, 2011-15
- Figure 269: Acqua e Sapone: Outlet data, 2011-15
- Retail offering
Alliance Boots
-
- What we think
- Spending spree
- Restructuring the US business
- Implications for Boots
- Boots strategy
- Company background
- Company performance
-
- Figure 270: Alliance Boots: Group financial performance, 2010/11-2014/15
- Figure 271: Alliance Boots: Outlet data, 2010/11-2014/15
- Retail offering
-
- Figure 272: Boots: UK sales mix, 2008/09-2013/14
A. S. Watson Health & Beauty Europe
-
- What we think
- Company background
- Marionnaud
- Company performance
-
- Figure 273: A. S. Watson Health & Beauty Europe: Group financial performance, 2010-14
- Figure 274: A. S. Watson Health & Beauty Europe: Outlet data, 2010-14
- Retail offering
- Continental Europe
- UK
The Body Shop
-
- What we think
- Pushing its ethical credentials in an increasingly crowded market
- New loyalty scheme
- Rush-hour makeovers
- Company background
- Company performance
-
- Figure 275: The Body Shop – Retail sales: Group financial performance, 2010-14
-
- Figure 276: The Body Shop: Estimated UK sales performance, 2010-14
- Figure 277: The Body Shop – Retail sales: Outlet data, 2010-14
-
- Figure 278: The Body Shop: Outlet breakdown, 2010-14
- Retail offering
Clarel (Dia)
-
- What we think
- Company background
- Company performance
-
- Figure 279: Dia: Group financial performance, 2013-15
-
- Figure 280: Dia: Outlet data, 2013-15
- Retail offering
Debenhams
-
- What we think
- In-store experience and beauty exclusives
- Conveniently located stores
- Multichannel improvements aimed at making online beauty purchasing more convenient
- Customer service
- Company background
- Company performance
-
- Figure 281: Debenhams: Group financial performance, 2010/11-2014/15
- Figure 282: Debenhams: Estimated beauty sales, 2011/12-2013/14
-
- Figure 283: Debenhams: Outlet data, 2010/11-2014/15
- Retail offering
dm-Drogerie Markt
-
- What we think
- Store investments
- New ranges for new diets
- Growth in international markets
- Embracing multi-channel
- Company background
- Company performance
-
- Figure 284: dm-Drogerie Markt: Group sales performance, excl. tax, 2010/11-2014/15
-
- Figure 285: dm-Drogerie Markt: Outlet data, 2010/11-2014/15
- Figure 286: dm-Drogerie Markt: Outlet numbers, 2010/11-2014/15
- Retail offering
Douglas Perfumeries
-
- What we think
- A focus on beauty
- Expansion and diversification
- Bringing Les Bellista to Germany
- Multichannel
- Company background
- Company performance
-
- Figure 287: Douglas Perfumeries: Financial performance, 2010/11-2014/15
-
- Figure 288: Douglas Perfumeries: Outlet data, 2010/11-2014/15
- Retail offering
The Fragrance Shop
-
- What we think
- Affordable prices
- Free gifts and samples
- Making online fragrance shopping risk-free and as convenient as possible
- Authentic scents direct from the fragrance houses
- Wide selection of brand names and exclusives
- Perfumery expertise
- New product categories
- Company background
- Company performance
-
- Figure 289: The Fragrance Shop: Group financial performance, 2010/11-2014/15
- Figure 290: The Fragrance Shop: Outlet data, 2010/11-2014/15
- Retail offering
House of Fraser
-
- What we think
- Refurbished beauty halls to attract new prestige brands
- Beauty Confidential
- Expanding online beauty offering
- Enhanced multi-channel shopping experience
- Ancillary beauty services
- House Brand beauty opportunity?
- Company background
- Company performance
-
- Figure 291: House of Fraser Plc: Group financial performance, 2010/11-2014/15
-
- Figure 292: House of Fraser Plc: Estimated beauty sales, 2011/12-2014/15
-
- Figure 293: House of Fraser Plc: Outlet data, 2010/11-2014/15
- Retail offering
John Lewis
-
- What we think
- Price promise pledge
- Refurbished beauty departments attract new brands
- New lifestyle shopping concept
- In-store beauty services
- Impact of click-and-collect charge on online beauty sales
- Company background
- Company performance
-
- Figure 294: John Lewis Plc (department store): Group financial performance, 2010/11-2014/15
- Figure 295: John Lewis: Estimated beauty and personal care goods sales (excluding VAT), 2011/12-2013/14
-
- Figure 296: John Lewis Plc (department store): Outlet data, 2010/11-2014/15
- Retail offering
Lush Retail
-
- What we think
- Unique and innovative product offering
- Bigger stores to showcase brand uniqueness and full product range
- Online sales growth on back of fully responsive website launch
- In-store digital customer engagement
- Scent and mood shopping app
- In-store spa experience
- Company background
- Company performance
-
- Figure 297: Lush Retail Ltd: Group financial performance, 2010/11-2014/15
-
- Figure 298: Lush Retail Ltd: Outlet data, 2010/11-2014/15
- Retail offering
Müller
-
- What we think
- Strength in breadth
- Growth from international business
- Online
- Company background
- Company performance
-
- Figure 299: Müller: Group sales performance, 2010/11-2014/15
- Figure 300: Müller: Group financial performance, by division, 2012/13-2013/14
-
- Figure 301: Müller: Outlet data, 2010/11-2014/15
- Retail offering
Rossmann
-
- What we think
- Expansion
- Modernising the stores
- Online shop
-
- Figure 302: Rossmann – Poland online shop
- Company background
- Company performance
-
- Figure 303: Rossmann: Group financial performance, 2011-15
- Figure 304: Rossmann: Outlet data, 2011-15
- Retail offering
Sephora
-
- What we think
- Beauty retail trendsetter
- Connected beauty store
- Hair salon services
- Customisable digital experiences
- New shipping method for frequent shoppers
- Trialling beauty box subscription service
- Company background
- Company performance
-
- Figure 305: LVMH Selective Retail: Financial performance, 2010-14
- Retail offering
Yves Rocher
-
- What we think
- New concept store offers an enhanced experience
- Augmented reality app that lets consumers virtually apply makeup
- A gift with every order
- Competitive prices
- Seal of authenticity
- Spanish store expansion on back of a recovery in the country’s beauty retail market
- Company background
- Company performance
-
- Figure 306: Yves Rocher Groupe: Estimated group financial performance, 2011-15
- Figure 307: Yves Rocher Groupe: Estimated outlet data, 2011-15
- Retail offering
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