Packaging innovation is playing an increasingly important role in the food NPD (New Product Development) landscape, reflecting the plethora of different functions of this type of innovation. This can be in terms of design revamps, limited edition packaging, new pack sizes and new packaging features/functionality for example.

The rise in consumer spending is set to see growing opportunities for added-value packaging. The most useful features here are being resealable, easy to open, reusable, taking up minimal space and preventing food from going off.

Catering to the needs and preferences of the older generation in terms of packaging is set to become increasingly important for food manufacturers.

This report examines NPD and consumer trends in the UK market for food packaging in relation to consumer products. This includes outer and inner packaging purchased with products, but excludes packaging used for bulk transportation and industrial purposes.

The report also considers the role that labelling plays in enhancing product packaging in terms of on-shelf appeal and providing product information.

This report does not follow the usual format of Market Intelligence reports, due to the nature of the industry. For example, the large number of suppliers in this industry means that it is not applicable to include a section on manufacturer/brand share data, while due to the absence of consumer-facing sales of packaging as a standalone product, it is not applicable to include a section on market size.