Table of Contents
Executive Summary
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- The issues
- Obesity continues to be a concern
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- Figure 1: Self-perception of body weight, by calculated BMI, October 2015
- Aging US population will put significant demand on healthcare resources
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- Figure 2: US population, by age, 2010-20
- Shortage of doctors could increase demand for other medical professionals
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- Figure 3: Projecting the supply and demand for US primary care practitioners, 2010-20
- The opportunities
- Most adults have health insurance; insurers can help guide health management
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- Figure 4: Health insurance coverage status, 2013-14
- Aging in place provides seniors comfortable care; a growth opportunity for healthcare
- Telemedicine is growing and its potential is strong, especially for parents
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- Figure 5: Any use or interest in virtual health coach, by number of children in household, October 2015
- What it means
The Market - What You Need to Know
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- The US population is changing
- More US adults have health insurance, yet there’s a shortage of doctors
- Obesity and stress are concerning health issues
Market Factors – Demographic
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- The aging population will require increased senior healthcare
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- Figure 6: US population, by age, 2010-20
- The US is becoming more diversified
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- Figure 7: Percent of total US population and growth, by race and Hispanic origin, 2010-20
- Urban population increasing, rural decreasing, impacting health choices
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- Figure 8: Important factors to personal wellness, rank 1st-3rd, by area, October 2015
- More women are delaying childbirth; can lead to increased health risks
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- Figure 9: Annual births, by age of mother, 2009 and 2014*
Market Factors – Other
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- More people have health insurance
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- Figure 10: Health insurance coverage status, 2013-14
- Affordable Care Act impacting how consumers gain health insurance
- Projected shortage of doctors puts a strain on quality of care
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- Figure 11: Projecting the supply and demand for US primary care practitioners, 2010-20
- Surviving cancer doesn’t end the need for care
- Obesity rates continue to be of concern
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- Figure 12: Self-perception of body weight, by calculated BMI, October 2015
- Stress is a concern and so are the health effects
Key Players – What You Need to Know
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- Telehealth and campaigns promoting healthy lifestyles are working
- Costs, lack of transparency, and security concern consumers
- Up next – Aging in place, rewarding health, and utilizing pharmacists
What’s Working?
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- Telemedicine continuing to grow
- AARP’s youthful and active partnership with Bob Harper
- Health is Primary campaign collaborates with CVS Health
What’s Struggling?
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- Rising costs of prescription medication
- Theranos blood testing questioned; partnership with Walgreens on hold
- Security concerns over health information
What’s Next?
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- Aging in place products and services
- Rewarding healthy behaviors
- Pharmacists underused yet gaining more authorization to prescribe
The Consumer – What You Need to Know
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- Physical wellbeing is most important to adults
- Primary care physicians are top source for health information
- A small majority are able to access their health records online
- Body weight satisfaction is directly tied to certain characteristics
- Attitudes toward managing health are strong
- Technology has a notable place in helping adults manage their health
Important Factors to Personal Wellness
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- Physical wellness is most important to adults
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- Figure 13: Important factors to personal wellness, ranked first, October 2015
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- Figure 14: Importance of physical wellness, ranked first, by age, area, and BMI (calculation), October 2015
- Half of adults rank mental health in the top two
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- Figure 15: Importance of mental wellness, Ranked 1st/2nd, by generation, race, age/income, body weight self-rating, October 2015
- Nutritional health rounds out the top three
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- Figure 16: Importance of nutritional, intellectual, social and occupational wellness, ranked 1st/2nd, by gender and age, October 2015
Sources of Information
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- Adults who experience unexpected illness turn to primary physician
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- Figure 17: Unexpected health illness healthcare sources, October 2015
- Chronic sufferers turn to primary physician or a specialist for care
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- Figure 18: Chronic health illness healthcare sources, October 2015
- Adults seek various mental and nutritional healthcare sources
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- Figure 19: Mental and nutritional healthcare sources, October 2015
Managing Health Records
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- One third of adults able to access their personal health records online
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- Figure 20: Accessing and importance of managing personal health record, by generations, October 2015
- Married parents and Millennials independently managing PHR
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- Figure 21: Maintain own record online (not affiliated with medical provider), by generations, household income, marital status by presence of children, October 2015
- Parents and Hispanics see the benefits of tracking fitness and weight
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- Figure 22: Important to track weight, fitness, nutrition in personal health record, by Hispanic origin, race, marital status by presence of children, by October 2015
Satisfaction and Assessment of Body Weight
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- Satisfaction with body weight is tied to BMI
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- Figure 23: Satisfaction with body weight, by BMI calculation, October 2015
- Age and gender influences satisfaction
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- Figure 24: Satisfaction with body weight, by age and gender, October 2015
- Household income influences satisfaction with weight
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- Figure 25: Satisfaction with body weight, by household income, October 2015
- Black adults express least satisfaction with body weight
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- Figure 26: Satisfaction with body weight, by race and Hispanic origin, October 2015
Attitudes toward Health Management
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- Adults agree increased body weight can negatively impact health
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- Figure 27: Attitudes toward weight and health, agree, by generations, Hispanic origin, race, and BMI calculation, October 2015
- Health diagnosis is best from a doctor
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- Figure 28: Attitudes toward diagnosis and health information on social media, agree, by generations, Hispanic origin, race, and parental status, October 2015
- Drug costs are concerning, yet many agree on importance for treatment
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- Figure 29: Attitudes toward high cost of drugs and treatment, agree, October 2015
Managing Health with Technology
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- Managing health with technology is appealing to larger families
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- Figure 30: Any usage or interest in technology to manage health, by number of children in household, October 2015
- Wearables have strong interest, but low usage
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- Figure 31: Any usage or interest in wearable technology, by gender/income and area, October 2015
- Mobile apps to manage health are appealing
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- Figure 32: Any usage or interest in mobile app to manage health, by age and income, October 2015
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – Market
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- Figure 33: Health insurance coverage status and type of coverage, 2013-14
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