What you need to know

Several factors are impacting healthcare, including an anticipated shortage of primary care physicians, resulting in an increased focus on managing one’s own health, as well as growing reliance on retail health clinics and pharmacists. At a time when the US population is experiencing significant growth among the older population, a demand for products and services to assist aging in place will become increasingly more important. Consumers focusing on their overall wellbeing and innovations in technology are making it easier to keep track of and manage health, as well as interact with a professional.


For the purposes of this Report, Mintel has used the following definitions:

This report will explore consumer attitudes and behaviors toward managing personal health as well as usage of professional healthcare services. Companies and brands in healthcare will be able to better understand and market to consumers.

Back to top