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Marketing to Millennials - Canada - January 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Marketing to Millennials - Canada - January 2016
Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Factors

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Marketing to Millennials - Canada - January 2016
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Financial Responsibility
Impact of the Current Economic Conditions
Approach to Shopping
Valued Brand Characteristics
Attitudes towards Advertising
Personal and Career Goals
Perceptions of the Generation

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Marketing to Millennials - Canada - January 2016
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
What’s Working?
What’s Next?

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Marketing to Millennials - Canada - January 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
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What you need to know

At age 18-34, Millennials represent one fifth of the Canadian population. While Millennials prioritize personal goals over career goals, most have achieved financial independence and feel the impact of the current economic state. Millennials are looking to influential voices when shopping and are seeking an authentic, two-way connection with retailers. Pride is taken on being different from others of their generation, exhibited by a conscious desire to distance themselves from the stereotypical notions of being spoiled and narcissistic.

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