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Hair Colourants - UK - January 2016
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

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Hair Colourants - UK - January 2016
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Channels to Market
Market Drivers

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Hair Colourants - UK - January 2016
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Usage of Hair Colourants
Attitudes to Types of Hair Colourant
Shopping for Hair Colourants
Innovation Opportunities for the Shopping Experience

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Hair Colourants - UK - January 2016
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Brand Research
Brand Communication and Promotion
Launch Activity and Innovation
Market Share

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Hair Colourants - UK - January 2016
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Search

What you need to know

The category has seen continued decline in value, impacted by consumers seeking out the lowest prices on branded goods and the booming temporary colour segment, with a 3% decline in 2015 taking the value of the market to £323 million.

The lack of innovation in the high value permanent colour segment, as well as limitations in being able to experiment with different shades, has further had an impact on the overall category. However, there is potential for growth from enabling greater personalisation opportunities as well as providing more advice, whilst targeting male consumers can also help boost the category.

Products covered in this report

The hair colourants sector includes the following product categories:

  • Permanents (do not wash out of hair)

  • Semi-permanent (last between six and eight washes)

  • Temporary colourants

  • Tone on tone hair colour (including restorers and removers).

Excluded

  • Colour-enhancing shampoos (also known as colour glazes)

  • Hair cosmetics (eg Luscious Locks hi-lights hair mascara, The Glow Company UV Hair Mascara, TIGI Bedhead Wigged Out hair mascara) are excluded from market sizing, although these are discussed in the context of the report.

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