Premium Brands - UK - November 2016
Premium Brands - UK - November 2016

“There are different approaches to the perception of premium attributes among consumers. Brands that are considered exclusive by a higher proportion of consumers tend to conform to the traditional idea of luxury, however, brands that benefit from a high-quality image are often everyday brands that people use on a more regular basis. These brands may lack a more aspirational element, but are in a better position to demonstrate their quality ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Brand Overview – What You Need to Know
Exclusive Brands
Quality Brands
Brands Considered Worth Paying More For
The Link between Premium Perceptions
Sector Review – What You Need to Know
Automotive
Beauty and Personal Care
Drink
Fashion
Finance
Food
Foodservice
Household Care
Media
Retail
Technology Products
Technology Service Providers
Travel
Impact of Premium Perceptions – What You Need to Know
The Impact on Awareness and Usage
The Impact on Perceived Differentiation
The Impact on Satisfaction
The Impact on Brand Preference
The Impact on Trust
Cross-Category Review – What You Need to Know
Advertising and Marketing Activity
Shifts in Perceived Exclusivity
Exclusive Brands – Online Discussion
Quality Brands – Online Discussion
Brands worth Paying More For – Online Discussion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered