“It is the brands that consumers are most familiar with and that have consistently proved their functional credentials that develop the strongest amount of trust; something which particularly pays off for brands in the household and personal care categories. Not only can developing trust act as an advantage in the present, but it can also help to provide some protection from external forces in the future.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Trust Overview – What You Need to Know
Most Trusted Brands
Brands that Lack High Trust Levels
Sector Review – What You Need to Know
Automotive
Beauty and Personal Care
Drink
Energy
Fashion
Finance
Food
Foodservice
Household Care
Media
Retail
Technology and Service Providers
Travel
Factors Influencing Trust – What You Need to Know
The Role of Awareness and Brand Experience
The Role of Ethics
The Role of Good Customer Service
The Role of Perceived Value
The Role of Perceived Quality
The Role of a Good Reputation
The Impact of Perceived Healthiness in Food Brands
Cross Category Comparison – What You Need to Know
Discount Grocers Making an Impact
Trust in Value Brands
Rebuilding Trust in the Banking Sector
Impact of the Emissions Scandal
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Brands Covered
15th November 2016
“Tesco Bank’s initial response to the cyber-attack has been positive with an open apology and immediate refund for affected customers. However by learning from good and bad responses to recent incidents elsewhere, it is clear the bank needs to take further measures in order to limit any damage to its ... 
23rd August 2016
“Mintel’s latest brand research shows that Johnson’s has slipped out of the top ten most trusted brands after press coverage around a US lawsuit, while Amazon has hit the front as the impact of revelations on working conditions fade from public consciousness.”
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Long-standing brands around the home are most trusted
