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Healthy Eating Trends - Brazil - December 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

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Healthy Eating Trends - Brazil - December 2015
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Drivers

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Healthy Eating Trends - Brazil - December 2015
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Attitudes toward Healthy Food/Products
Reasons for Eating Healthy Food/Products
Barriers for Eating Healthy Food/Products
Information/Tips for Healthy Eating

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Healthy Eating Trends - Brazil - December 2015
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Who’s Innovating?

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Healthy Eating Trends - Brazil - December 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix
Search

Often, in times of financial crisis, consumers cut back on expensive products from the shopping list, including healthy foods and drinks. However, due to the increasing aging population and the prevalence of health problems such as obesity, diabetes, and hypertension, consumption of healthy products has felt little negative impact, because people still need healthy alternatives.

Definition

This Healthy Eating Trends report analyzes the healthy eating and drinking habits behavior of Brazilians. The report explores attitudes toward eating healthy, consumption barriers and drivers, and the relationship between healthy eating information and the adoption of new consumption habits.

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