What you need to know
The grocery retailing scene in Brazil is very diverse and fragmented. Consumers use different store formats for different kinds of shopping needs. While bakeries, small grocery stores and supermarkets are almost universally visited, other types of shops both big and small (such as hypermarkets and minimarkets) remain instrumental to customers across the country.
Brazilian consumers are highly price-driven, and they will make an effort to find the best deals and bargains. They haven’t adhered to loyalty card schemes, yet but retailers should emphasize the benefits of signing up. There are many opportunities, and retailers should explore them.
Products covered in this report
This report examines the food and drink retail market in Brazil. This includes:
Hypermarkets, supermarkets, discounters, specialists and traditional stores where groceries, drink, and tobacco account for the largest share of sales. Supermarkets are grocery-based, self-service stores; hypermarkets are large stores where groceries account for the largest sector.
Market value is total sales, including sales tax.
The retail market is further segmented into:
Food discounters
Food specialists
Large supermarkets/ hypermarkets
Small and medium supermarkets
Small grocers
Excluded
The following are excluded from the market size:
Hypermarkets that are not grocery based
Superstores where groceries are a small proportion of sales
General stores where groceries are not the largest part of turnover
Home appliances businesses (such as Casas Bahia) that are part of a large food and drink retail group
Online specialists
Retailers excluded from the market size are selectively commented on in other sections of the report.
