Table of Contents
Executive Summary
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- Consumers call time on disc players
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- Figure 1: Household ownership of consumer technology products, June and September 2015
- Interest in smartwatches dwindling already
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- Figure 2: Plans to purchase or upgrade consumer technology products (at any point in the future), June and September 2015
- Ultra HD TV ownership has doubled in the last year
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- Figure 3: Ownership of and interest in Ultra HD (4K) TVs, August 2014 and September 2015
- Social media gets newsworthy
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- Figure 4: Online activities performed in the past three months, by generation, September 2015
- User control can limit disruption
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- Figure 5: Attitudes towards social media advertising, September 2015
- What we think
The Consumer – What You Need to Know
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- Consumers call time on disc players
- Interest in smartwatches dwindling already
- Smartphones top of the Christmas wish list
- Ultra HD TV ownership has doubled in the last year
- Microsoft challenges established form factors
- More consumers start to hook up their TV
- Online consumers now less likely to seek out brands
- Social media gets newsworthy
- Over two fifths of social media users engage with ads
- User control can limit disruption
Consumer Technology Products – Overview
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- Household ownership of consumer technology products
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- Figure 6: Household ownership of consumer technology products, June and September 2015
- Nearly two fifths have access to more than seven different devices
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- Figure 7: Repertoire of household ownership of consumer technology products, September 2015
- Personal ownership of consumer technology products
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- Figure 8: Personal ownership of consumer technology products, June and September 2015
- Planned purchase or upgrade of consumer technology products
- Interest in smartwatches dwindling already
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- Figure 9: Plans to purchase or upgrade consumer technology products (at any point in the future), June and September 2015
- Smartphones top of the Christmas wish list
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- Figure 10: Plans to purchase or upgrade consumer technology products, by timescale, September 2015
Consumer Technology Products – Televisions
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- Ownership
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- Figure 11: Household ownership of televisions, by type, June and September 2015
- Plans for purchase or upgrade
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- Figure 12: Plans to purchase or upgrade televisions, by timescale, September 2015
- Consumers cling on to secondary sets
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- Figure 13: Number of televisions in households, September 2013 and September 2015
- Ultra HD TV ownership has doubled in the last year
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- Figure 14: Ownership and interest in Ultra HD (4K) TVs, August 2014 and September 2015
Consumer Technology Products – Computers
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- Ownership
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- Figure 15: Apple iPad Pro with stylus pen, launched in September 2015
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- Figure 16: Household ownership of computers, January 2012- September 2015
- Plans for purchase or upgrade
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- Figure 17: Plans to purchase or upgrade computers, by timescale, September 2015
- Microsoft challenges established form factors
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- Figure 18: Microsoft Surface Book laptop, unveiled October 2015
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- Figure 19: Household ownership of computers, by form factor, September 2015
Consumer Technology Products – Mobile Phones and Smartwatches
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- Ownership of mobile phones
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- Figure 20: Microsoft Lumia 950 smartphone connected to an external monitor, device launched in 2015
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- Figure 21: Ownership of mobile phones, January 2012 – September 2015
- Ownership of smartwatches
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- Figure 22: Ownership of smartwatches, June 2014 – September 2015
- Plans for purchase or upgrade
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- Figure 23: Plans to purchase or upgrade mobile phones and smartwatches, by timescale, September 2015
- Killer apps could involve communication, gaming and gambling
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- Figure 24: Plans to purchase or upgrade smartwatches in the next 12 months, by online activities performed in the last three months, September 2015
Internet Access
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- Devices used to access the internet
- More consumers start to hook up their TV
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- Figure 25: Devices used to access the internet in the last three months, September 2015, and percentage-point change between October 2014 and September 2015
- Number of connection methods stabilises
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- Figure 26: Repertoire of devices used to access the internet in the last three months, October 2014 and September 2015
Online Activities
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- Online activities performed
- On any device
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- Figure 27: Online activities performed in the past three months, April – September 2015
- Online activities by device
- On a computer
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- Figure 28: Online activities performed in the past three months on a laptop/desktop computer, September 2015
- On a tablet
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- Figure 29: Online activities performed in the past three months on a tablet, September 2015
- On a smartphone
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- Figure 30: Online activities performed in the past three months on a smartphone, September 2015
- Mobile activity becoming more practical
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- Figure 31: Online activities performed in the past three months, by device, September 2013 and September 2015
- Social media gets newsworthy
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- Figure 32: Online activities performed in the past three months, by generation, September 2015
Social Media Advertising
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- Over two fifths of social media users engage with ads
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- Figure 33: Auto-play video advert, displayed on Facebook news feed, 2014
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- Figure 34: Interactions with social media advertising, September 2015
- Tuning in to second-screening
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- Figure 35: Interactions with social media advertising, by age, September 2015
- User control can limit disruption
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- Figure 36: Attitudes towards social media advertising, September 2015
- Assisting the engaged; appeasing the disinterested
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- Figure 37: Attitudes towards social media advertising (any agree), by interactions with social media advertising, September 2015
Appendix – Data Sources and Abbreviations
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- Data sources
- Abbreviations
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