Table of Contents
Italy – Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 2: Annual % change in total household expenditure and expenditure on food, beverages and tobacco, 2010-15
- Channels of distribution
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- Figure 3: Italy: Estimated distribution of spending on food and beverages, 2014
- Sector size and forecast
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- Figure 4: Italy: Annual % change in all retail sales (excl. fuel) and food retail sales, 2010-16
- Leading players
- Key metrics
- Market shares
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- Figure 5: Italy: Leading grocery retailers’ estimated shares of all food retailers’ sales, 2014
- Online
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- Figure 6: Italy: Percentage of all individuals who have bought groceries online in the last year, 2014
- The consumer
- Who shops for groceries
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- Figure 7: Italy: Who is responsible for grocery shopping, September 2015
- How they shop for groceries
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- Figure 8: Italy: How they shop for groceries, September 2015
- Where they shop for groceries
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- Figure 9: Italy: Where they spend the most on groceries, September 2015
- What we think
Issues and Insights
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- Retailers need to address the rise in single person households
- The facts
- The implications
- Click-and-collect: A logical solution?
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spending remains low
- Spending concentrated among the major operators
- Food retail sales continue to falter
Spending and Inflation
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- Spending
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- Figure 10: Italy: Consumer Spending on food and drink (incl. VAT), 2010-15
- Inflation
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- Figure 11: Italy: Harmonised indices of consumer prices: annual % change, Jan 2014-Sep 2015
- Figure 12: Italy: Harmonised indices of consumer prices: Annual % change, 2010-14
Channels of Distribution
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- Figure 13: Italy: Estimated distribution of spending on food and beverages, 2014
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- Figure 14: Italy: Estimated distribution of spending on food and beverages, 2010-15
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Sector Size and Forecast
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- Market remains tough
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- Figure 15: Italy: Food retailers’ sales (excl. VAT), 2010-15
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- Figure 16: Italy: Food retailers’ sales forecasts (excl. VAT), 2015-20
Leading Retailers – What You Need to Know
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- Consolidation in a tough environment
- Lidl flourishing in the current market conditions
- Strength in numbers
Leading Retailers
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- Market leader sees sales fall in 2014
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- Figure 17: Italy: Leading grocery retailers, by revenues (excl vat), 2011-14
- Store numbers
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- Figure 18: Italy: Leading grocery retailers’ outlet numbers, 2011-14
- Sales per outlet
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- Figure 19: Italy: Leading grocery retailers’ sales per outlet, 2011-14
Market Share
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- No change at the top
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- Figure 20: Italy: Leading grocery retailers’ estimated shares of all food retailers’ sales, 2014
- Figure 21: Italy: Leading grocery retailers’ estimated shares of all food retailers’ sales, 2010-14
Online
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- An underdeveloped channel
- Online activity
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- Figure 22: Italy: Percentage of all individuals who have bought groceries online in the last year, 2014
- Figure 23: Italy: Percentage of all individuals purchasing online in the past 12 months, 2009-14
- Online market size
The Consumer – What You Need to Know
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- Responsibility falls on female consumers
- A majority combine a main-shop with a top-up
- Coop Italia the go-to destination for primary shops but Lidl capturing secondary shops
The Consumer – Who Shops for Groceries
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- Half of consumers responsible for grocery shopping
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- Figure 24: Italy: Who is responsible for grocery shopping, September 2015
- There remains a gender split in the responsibility of grocery shopping
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- Figure 25: Italy: Who is responsible for grocery shopping, by gender, September 2015
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- Figure 26: Italy: Main grocery responsibility, by gender and age, September 2015
The Consumer – How They Shop for Groceries
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- Main shops are being combined with top-ups
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- Figure 27: Italy: How they shop for groceries, September 2015
- How they do a regular main shop: in-store versus online
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- Figure 28: Italy: How they shop for groceries, by main shop behaviour, September 2015
The Consumer – Where They Shop for Groceries
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- Coop Italia the primary destination for grocery shopping
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- Figure 29: Italy: Where they spend the most on groceries, September 2015
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- Figure 30: Italy: Where they spend the most on groceries, by age and average income, September 2015
- Lidl the go-to retailer for secondary shops
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- Figure 31: Italy: Where else they shop for groceries in a typical month, September 2015
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- Figure 32: Italy: Where else they shop for groceries in a typical month, by age and average income, September 2015
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Auchan
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- What we think
- A primarily hypermarket business
- Growing importance of Eastern Europe
- What of the future?
- Company background
- Company performance
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- Figure 33: Auchan: Group financial performance, 2010-14
- Figure 34: Auchan: Revenue by region, 2010-14
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- Figure 35: Auchan: Retail sales estimates by country (Europe only), 2010-14
- Stores
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- Figure 36: Auchan: Outlet data (consolidated stores only), 2010-14
- Retail Offering
Carrefour
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- What we think
- Turnaround plan bearing fruit
- Smaller stores
- Online a prime focus
- Company background
- Company performance
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- Figure 37: Carrefour: Group financial performance, 2010-14
- Figure 38: Carrefour: Outlet data, 2010-14
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- Figure 39: Carrefour (Europe): Outlet numbers 2012-14
- Figure 40: Carrefour: European hypermarket numbers (directly operated stores only), 2014
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- Figure 41: Carrefour: European supermarket numbers (directly operated stores only), 2014
- Figure 42: Carrefour: European C-store numbers (directly operated stores only), 2014
- Retail offering
Rewe
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- What we think
- Penny
- Online
- Where next
- Company background
- Company performance
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- Figure 43: Rewe: Group financial performance, 2010-14
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- Figure 44: Rewe: Outlet data, 2010-14
- Retail offering
- Rewe
- Penny
Schwarz Group (Lidl, Kaufland)
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- What we think
- Cost
- Kaufland
- Expansion
- Where next
- Company background
- Company performance
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- Figure 45: Schwarz Group: Group financial performance, 2010/11-2014/15
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- Figure 46: Schwarz Group: Outlet data, 2010/11-2014/15
- Retail offering
Spar International
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- What we think
- Transit locations
- Pushing its health and wellness credentials
- Leading the contactless payment revolution
- Strengthening local ties
- New digital strategy to connect with Millennials
- An award winning brand
- Building on its foodservice offering
- Company background
- Company performance
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- Figure 47: Spar International: Retail sales, by country, 2010-14
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- Figure 48: Spar International: Outlets, 2010-14
- Figure 49: Spar International: Retail sales area, 2010-14
- Figure 50: Spar International: Sales per sq m, by country, 2010-14
- Retail offering
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