What you need to know

Total US retail sales of 100% juice, juice drinks, and smoothies are estimated to grow by less than 1% in 2015, continuing the flatlining seen in recent years. Strong growth in the small, smoothies segment, driven by positive health perception and consumer interest in healthy snacking, has tempered losses seen in the much larger 100% juice segment, and the stagnation of juice drink sales. The category competes with a growing array of beverage options, as well as foodservice and homemade offerings, both of which are seen as fresher than their retail counterparts. Mintel forecasts slow growth through 2020.


This report builds on the analysis presented in Mintel’s Juice and Juice Drinks – US, November 2014; Juice and Juice Drinks – US, November 2013; RTD Smoothies – US, December 2012; Fruit Juice and Juice Drinks – US, January 2012; Juice and Juice Drinks: The Market – US, February 2011; Juice and Juice Drinks: The Market – US, January 2011; and earlier titles of the same names.

This report covers total retail sales of:

  • 100% juice – fruit and vegetable juices with no other ingredients added; includes both 100% juice blends and 100% pure juice of a single kind, sometimes referred to simply as “juice” in this report

  • Juice drinks – contain ingredients other than fruit and/or vegetable juice, such as corn syrup or other sweeteners and flavorings

  • RTD (ready-to-drink) smoothies – drinks made with fruit and/or juice with some kind of thickener, such as fruit puree or milk

  • Fruit and vegetable juice and juice drinks covered here include those sold in a number of formats:

  • Aseptic (boxed), canned, or bottled

  • Shelf-stable, refrigerated, or frozen

Powdered smoothie mixes are excluded from this report, as are fruit juice energy drinks, such as Rockstar Juiced, and nutritionally enhanced smoothies, such as Muscle Milk. Only products sold at retail are included. Products sold through foodservice, gyms/health clubs, and other non-retail venues are excluded.

Market estimates in this report differ from the previous report due to changes in products covered as well as incorporation of additional convenience store sales data.

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