Table of Contents
Executive Summary
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- The issues
- Pizza restaurant visitation low among older consumers
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- Figure 1: Pizza segment visitation in the past three months, September 2015
- Majority of consumers have not yet had fast casual pizza
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- Figure 2: Fast casual pizza restaurant visitation in the past three months, any occasion, by area, September 2015
- Price is a top concern for pizza consumers
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- Figure 3: Pizza restaurant visitation motivators, September 2015
- The opportunities
- Appeal to affluent Millennials through premium ingredients
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- Figure 4: Pizza restaurant visitation motivator, premium pizza toppings, September 2015
- Different segments cater to different needs
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- Figure 5: Correspondence Analysis – Pizza restaurant occasions, September 2015
- Engage Hispanics with social media/new technologies
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- Figure 6: Pizza technology utilization in the past year, September 2015
- What it means
The Market – What You Need to Know
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- Increased consumer confidence is especially good for pizza restaurants
- Consumers are plugged into technology
- Delivery options on the rise
Market Factors
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- Positive economic outlook bodes well for pizza restaurants
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- Figure 7: Consumer Confidence Index over time, January 2007-September 2015
- Mobile technology usage continues to grow
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- Figure 8: Adult ownership of smartphones over time
- Explosion in delivery services may threaten pizza
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- Figure 9: Key players in foodservice delivery
- Fast casuals concentrated in urban environments
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- Figure 10: Fast casual pizza restaurant visitation in the past three months, September 2015
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- Figure 11: Fast casual pizza restaurant visitation in the past three months, any occasion, by census region September 2015
Key Players – What You Need to Know
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- QSRs and tech
- The emergence of fast casual pizza
- Trends in FSR pizza
QSR
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- QSR Brands battle for technological dominance
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- Figure 12: Domino’s television advertisement
- Deliciously weird
Fast Casuals
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- Fast casual pizza restaurants fight for top spot
- Established brands bet on pizza fast casuals
FSRs
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- Luddites beware, tablet use on the rise
- Flatbread is a platform for creativity
What’s Next?
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- Fast casual pizza continue to grow
- Can’t stop technology
- Varied and international ingredients
- The real deal
MMI Analysis
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- Pizza overview
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- Figure 13: Growth in incidence of the top 10 menued dishes at all restaurants, Q2 2012-15
- Pizza complexity
- Cheese please
- Healthy crust incidence rises
- Lots of sauce
The Consumer – What You Need to Know
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- Pizza is a staple for young people
- Northeast consumers are pizza purists
- There are few health concerns surrounding pizza
- Pizza tech/social media utilization has room to expand
Pizza Restaurant Visitation and Age
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- QSR pizza leads in overall visitation; young men visit all pizza segments
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- Figure 14: Pizza segment visitation in the past three months, September 2015
- Boomer pizza visitation
Pizza Restaurant Factors and Age
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- Boomers go for quality, Millennials for innovation
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- Figure 15: Pizza restaurant statement agreement, September 2015
Young and Affluent
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- Yuppies drive interest in premium ingredients
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- Figure 16: Pizza restaurant visitation motivators, premium pizza toppings, September 2015
Regionality
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- Northeast diners are pizza purists
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- Figure 17: Pizza segment visitation in the past three months, September 2015
- Figure 18: Pizza restaurant statement agreement, September 2015
- West prefers mash-ups; Midwest is searching for deals
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- Figure 19: Pizza restaurant visitation motivators, September 2015
Parents
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- Parents want pizza ASAP
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- Figure 20: Pizza segment visitation in the past three months, by parents of child(ren) under 18, September 2015
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- Figure 21: Pizza restaurant statement agreement, by parents of child(ren) under 18, September 2015
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- Figure 22: Pizza technology utilization in the past year, by parents of child(ren) under 18, September 2015
Health and Pizza
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- Pizza does not garner health concerns
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- Figure 23: Pizza restaurant statement agreement, by parents of child(ren) under 18, September 2015
Race
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- Asians are forward-thinking foodies
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- Figure 24: Pizza restaurant visitation motivators, September 2015
- Whites and Blacks are traditionalists; Blacks are app-savvy
Hispanics
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- Hispanics crave pizza, are heavy technology users
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- Figure 25: Pizza segment visitation in the past three months, September 2015
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- Figure 26: Pizza technology utilization in the past year, September 2015
Age and Technology Utilization
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- Technology has room to grow
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- Figure 27: Pizza technology utilization in the past year, September 2015
- 45 is the technological “drop off” age
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- Figure 28: Pizza technology utilization in the past year, September 2015
- Affluent Millennials drive tech usage
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- Figure 29: Technology utilization in the past year, September 2015
Pizza Segment Visitors
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- Pizza restaurants have high cross-utilization
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- Figure 30: Segment visitation in the past three months, September 2015
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- Figure 31: Segment visitation in the past three months, September 2015
- QSR pizza restaurant customers are hunting for deals, are low technology utilizers
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- Figure 32: Pizza restaurant statement agreement, “I would try out a new pizza restaurant if they offered me a promotional price”, September 2015
- Breakfast/dessert pizzas may perform well at C-stores
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- Figure 33: Pizza restaurant visitation motivators, “Pizza for times outside of lunch or dinner”, September 2015
Correspondence Analysis
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- Methodology
- Consumers visit different pizza segments to fulfill different needs
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- Figure 34: Correspondence Analysis – Pizza restaurant occasions, September 2015
- Realistic areas of improvement
Visitation Motivators
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- Deals motivate more than food
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- Figure 35: Pizza restaurant visitation motivators, September 2015
Pizza Toppings
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- Pepperoni is the top meat
- Mozzarella is most popular cheese, watch for more varieties
- Consumers split between crusts
- Vegetable/fruit preferences vary
- Sauce
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- Figure 36: Pizza topping appeal and MMI growth, vegetables/fruits, meats, September 2015
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- Figure 37: Pizza topping appeal and MMI growth, sauces, cheeses, September 2015
Pizza Toppings, TURF Analysis
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- Methodology
- Meats – TURF
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- Figure 38: TURF analysis – Pizza meats and proteins, September 2015
- Crust and veggies – TURF
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- Figure 39: TURF analysis – Pizza fruits and vegetables, September 2015
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- Figure 40: TURF analysis – Pizza crusts, September 2015
Social Media Analysis
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- Methodology
- Pizza overview
- QSR brands have the most mentions, but fast casuals elicit passion
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- Figure 41: Passion scores by pizza restaurant, October 2014-October 2015
Appendix – Data Sources and Abbreviations
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- Consumer survey data
- Mintel Menu Insights
- Abbreviations and terms
- Abbreviations
Appendix – TURF Analysis
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- Figure 42: Appeal of pizza toppings/crusts
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Appendix – The Market
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- Figure 43: Adult ownership of smartphones over time
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