What you need to know

Health club revenues have increased substantially since 2010, and due to a general consumer focus on health and wellness, revenues are projected to continue in an upward trend into 2020.

This report will illustrate the qualities consumers seek from health and fitness clubs. Readers will gain a sense of what type of commitment adults currently have and understand which features are most important in a fitness facility.

Despite its positive outlook, the health and fitness club market is up against some challenges, including consumer preferences for exercising at home, low interest in joining a gym, and hard-to- reach consumers in rural areas. Opportunities for growth will come from diversified offerings, such as customized memberships, tailored workouts, and streaming online workouts, as well as growth from expansions of low budget and specialized gyms.

Definition

This report covers the US market for private/commercial health and fitness clubs.

Mintel defines private and commercial health and fitness clubs as those being operated by an individual or a corporate, for-profit organization. Nonprofit health and fitness clubs are defined as those facilities that offer health and fitness memberships to consumers, yet do not profit from these memberships. The spa industry and tennis/racquet club industry, except the services as they relate to the health and fitness industry, are not included.

The analysis contained within the consumer sections of this report does, however, consider all types of health and fitness clubs. Throughout this report, the terms health club/facility, fitness club/facility, and gym are used interchangeably.

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