Table of Contents
Executive Summary
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- The market
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- Figure 1: China – Total supermarkets, hypermarkets and online grocery retail sales value, 2010-20
- Figure 2: China – Online grocery retail sales value, 2010-20
- Companies and brands
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- Figure 3: China – Top-10 supermarket & hypermarket retailers’ value market shares, 2014
- The consumer
- Frequency of Shopping
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- Figure 4: Frequency of shopping by type of outlet, July 2015
- What we think
Issues and Insights
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- Getting local
- The facts
- The implications
- What’s next?
- Facing the online challenge
- The facts
- The implications
- What’s next?
- Who needs stores?
- The facts
- The implications
- What’s next?
The Market – What you need to know
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- Slowing growth heating up competition
- Smaller, locally convenient stores winning sales
- The disruptive rise of online grocery retail
Market Size and Forecast
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- Figure 5: China – Total supermarkets, hypermarkets and online grocery retail sales value, 2010-20
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Market Drivers
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- Online: a boon to new growth?
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- Figure 6: China – Value of online retail sales by broad sector, 2011-15
- Figure 7: China – Total period growth in retail sales of supermarkets & hypermarkets, by broad sector, 2011-15 (est)
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- Figure 8: China – Online grocery retail sales value, 2010-20
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- Figure 9: Frequency of shopping by type of outlet, by consumer classification, July 2015
Market Segmentation
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- Large format stores weakening
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- Figure 10: China – Total retail sales of supermarkets & hypermarkets, by broad sector, 2011-15 (est)
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- Figure 11: China – Large-scale supermarkets and hypermarkets retail sales value, 2010-20
- Small and medium-size formats continue to dominate
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- Figure 12: China – Total number of outlets of supermarkets & hypermarkets, by broad sector, 2011-15 (est)
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- Figure 13: China – Medium-scale supermarkets retail sales value, 2010-20
Key Players – What you need to know
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- Market fragmentation hindering shares
- Investigating new formats; building new partnerships
Market Share
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- Aggressive growth in a fragmented market
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- Figure 14: China – Top-10 supermarket & hypermarket retailers’ value market shares, 2014
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- Figure 15: China – Top-10 supermarket & hypermarket retailers ranked by value market shares, 2013/14
- Competition from online creating more casualties
- Shanghai supermarket chains struggle
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- Figure 16: China – Top-10 supermarket & hypermarket retailers’ ranked by number of outlets, 2013/14
- Sales per outlet show significant declines
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- Figure 17: China – Top-10 supermarket & hypermarket retailers’ ranked by average sales per outlet, 2013/14
Competitive Strategies
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- Competition forcing more mergers and joint ventures
- CRE & Tesco
- Yonghui
- Suning & Wanda
- Reaching deeper through convenience stores
- Are high-end supermarkets getting it right?
- Do foreign retailers even need stores in China?
- Cash-and-carry seeing new growth
- Non-grocers entering grocery retail
- Meeting demand for mobile online payments
The Consumer – What you need to know
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- Supermarkets and online show higher frequency shopping
- Different formats suit different products
- Quick and often, rather than infrequent bulk shopping
- Safety, convenience and ambience all beat low price
- Preference for local, convenient and delivery options
- Great potential for private label and mobile shopping
Mintropolitan Shoppers
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- Mintropolitans make the best shoppers!
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- Figure 18: Percentage of survey respondents, by consumer classification, July 2015
- Figure 19: Frequency of shopping by type of outlet, by consumer classification, July 2015
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- Figure 20: Products bought at online grocery websites in the past 6 months, by consumer classification, July 2015
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- Figure 21: Reasons for shopping at supermarkets/hypermarkets in the past 6 months, by consumer classification, July 2015
Frequency of Shopping
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- Supermarkets and online show higher frequency shopping
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- Figure 22: Frequency of shopping by type of outlet, July 2015
- Young women lead the online grocery shopping trend
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- Figure 23: Frequency of shopping from online shopping websites selling food and groceries, by age group and gender, July 2015
- As more competitors seek to bridge the online-to-offline gap, differentiation will get harder.
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- Figure 24: Frequency of shopping by type of outlet, by monthly household income, July 2015
Products Bought
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- Different formats suit different products
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- Figure 25: Products bought at supermarkets/hypermarkets in the past 6 months, July 2015
- Online grocery development begins with higher income consumers
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- Figure 26: Products bought at supermarkets/hypermarkets in the past 6 months, by monthly personal income group, July 2015
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- Figure 27: Products bought at online grocery websites in the past 6 months, by consumer classification, July 2015
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- Figure 28: Products bought at supermarkets/hypermarkets in the past 6 months, by city based on significance, July 2015
Reasons for Shopping
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- Quick and often, rather than infrequent bulk shopping
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- Figure 29: Reasons for shopping at supermarkets/hypermarkets in the past 6 months, July 2015
- Reasons for shopping by gender and age group
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- Figure 30: Reasons for shopping at supermarkets/hypermarkets in the past 6 months, by gender and age group, July 2015
- Reasons for shopping by income group
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- Figure 31: Reasons for shopping at supermarkets/hypermarkets in the past 6 months, by monthly personal income group, July 2015
Choice Factors
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- Safety, convenience and ambience all beat low price
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- Figure 32: Important choice factors when deciding which supermarkets/hypermarkets to visit, July 2015
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- Figure 33: Important factors ranked first when choosing which supermarket and/or hypermarket to buy from, April 2013 and February 2014
- Choice factors by gender and age group
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- Figure 34: Important choice factors ranked first when deciding which supermarkets/hypermarkets to visit, by gender and age group, July 2015
- Choice factors different by city
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- Figure 35: Important choice factors ranked first when deciding which supermarkets/hypermarkets to visit, by selected city, July 2015
Shopping Preferences
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- Preference for local, convenient and delivery option
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- Figure 36: Consumer preferences when choosing where to do their shopping, July 2015
- Shopping reasons by demographics
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- Figure 37: Consumer preferences when choosing where to do their shopping, by gender and age group, July 2015
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- Figure 38: Consumer preferences when choosing where to do their shopping, by city (A), July 2015
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- Figure 39: Consumer preferences when choosing where to do their shopping, by city (B), July 2015
Attitudes to Shopping
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- Great potential for private label and mobile shopping
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- Figure 40: Consumer attitudes to shopping from supermarkets/hypermarkets, July 2015
- Shopping attitudes by demographics
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- Figure 41: Consumer attitudes to shopping from supermarkets/hypermarkets, by gender and age group, July 2015
- Shopping attitudes by city
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- Figure 42: Consumer attitudes to shopping from supermarkets/hypermarkets, by city (A), July 2015
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- Figure 43: Consumer attitudes to shopping from supermarkets/hypermarkets, by city (B), July 2015
Appendix –Market Size and Forecast
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- Figure 44: China – Value sales of supermarket & hypermarket retailers by segment, 2010-20
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Appendix – Methodology and Definitions
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- Methodology
- Fan chart forecast
- Mintropolitans
- Abbreviations
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