Table of Contents
Introduction and Report Scope – Europe
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- Country and company coverage
- Consumer research coverage
- Definitions
- Retail sector definitions
- Consumer spending definitions
- Financial definitions
- Currencies
- Sales tax rates
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- Figure 1: VAT rates, 2010-14
- Abbreviations
Executive Summary
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- Spending and inflation
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- Figure 2: Spain: Consumer spending on clothing (incl VAT), 2011-15
- Sector size and forecast
- Channels of distribution
- Leading clothing specialists
- Online
- The consumer: Attitudes to clothing size and fit
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- Figure 3: Spain: Attitudes to clothing size and fit, August 2015
- The consumer: Interest in sizing and fitting services
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- Figure 4: Spain: Interest in clothing size and fitting services, August 2015
- The consumer: Reasons for returns
- What we think
Issues and Insights
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- Winners and losers in a changing retail climate
- The facts
- The implications
- How can retailers support and guide customers in their choices?
- The facts
- The implications
Spending and Inflation
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- Key points
- Economy and consumer confidence
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- Figure 5: Spain: Consumer and retailer confidence levels, January 2014-July 2015
- Inflation
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- Figure 6: Spain: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2011-July 2015
- Figure 7: Spain: Harmonised indices of consumer prices – Annual % change, 2010-14
- Consumer spending on clothing and footwear
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- Figure 8: Spain: Consumer spending on clothing and footwear (incl VAT), 2011-15
Channels of Distribution
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- Key points
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- Figure 9: Spain: Distribution of consumer spending on clothing, 2014
Retail Sector Size and Forecast
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- Key points
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- Figure 10: Spain: Retail sales (excl vat), 2010-15
- Figure 11: Spain: Retail sales forecasts (excl vat), 2015-20
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- Figure 12: Spain: Clothing sector sales as a proportion of all spending on clothing and footwear, 2011-15
- Retail enterprises
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- Figure 13: Spain: Number of retail enterprises, 2009-13
Online
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- Key points
- The online shopper
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- Figure 14: Europe: Percentage of all individuals who have bought clothing or sports goods online in the past 12 months, 2014
- Figure 15: Spain: Percentage of all individuals who have bought online and bought clothing/sports goods online in the past 12 months, 2010-14
- Online spending
- Online retailers of clothing
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- Figure 16: Spain: Where consumers had purchased clothing in the last 12 months, August 2014
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- Figure 17: Spain: Leading online retailers, estimated online sales of clothing and footwear, 2012-14
Leading Clothing Specialists
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- Key points
- Sales
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- Figure 18: Spain: Leading clothing specialists, sales (excl vat), 2011-14
- Outlets
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- Figure 19: Spain: Leading clothing specialists, outlet numbers, 2011-14
- Sales per outlet
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- Figure 20: Spain: Leading clothing specialists, sales per outlet 2011-14
Leading Clothing Specialists – Market Shares
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- Figure 21: Spain: Leading clothing specialists, market shares, 2011-14
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The Consumer: Attitudes to Clothing Size and Fit
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- Key points
- Margin opportunities
- Finding the right fit
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- Figure 22: Spain: Attitudes to clothing size and fit, August 2015
- Gender differences
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- Figure 23: Spain: Attitudes to clothing size and fit, by gender, August 2015
The Consumer: Interest in Sizing and Fitting Services
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- Key points
- Huge interest in sizing and fitting services
- Offering more certainty around sizing
- Gap in the market
- Guiding choices based on body shape
- Make it mine by personalisation
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- Figure 24: Spain: Interest in clothing size and fitting services, August 2015
- Demographic breaks
The Consumer: Reasons for Returns
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- Key points
- One in four have returned goods
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- Figure 25: Spain: Those who have returned goods bought online, August 2015
- Accentuate the negative to build trust
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- Figure 26: Spain: Reasons for returning goods bought online, August 2015
- Gender differences
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- Figure 27: Spain: Reasons for returning goods bought online, by gender, August 2015
C&A
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- What we think
- Broad offer leaves it vulnerable
- Western Europe weak, expanding in the East
- Online
- Company background
- Company performance
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- Figure 28: C&A (Europe): Group sales performance, 2010/11-2014/15
- Figure 29: C&A (Europe): Outlet data, 2010/11-2014/15
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- Figure 30: C&A (Europe): Outlet data, by country, 2014/15
- Retail offering
El Corte Inglés
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- What we think
- A return to growth
- Foreign investment
- International expansion for Sfera
- Leading online
- Company background
- Company performance
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- Figure 31: El Corte Inglés: Group financial performance, 2010/11-2014/15
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- Figure 32: El Corte Inglés: Outlet data, 2010/11-2014/15
- Retail offering
H&M Hennes & Mauritz
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- What we think
- On-trend affordable fashion proposition
- H&M Sport potential
- Further store expansion opportunities
- Expanding and broadening the online offer
- Company background
- Company performance
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- Figure 33: H&M Hennes & Mauritz: Group financial performance, 2009/10-2013/14
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- Figure 34: H&M Hennes & Mauritz: Outlet data, 2009/10-2013/14
- Retail offering
Grupo Inditex
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- What we think
- Store openings drive growth
- Shifting focus to new markets
- Zara, the jewel in the crown
- Company background
- Company performance
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- Figure 35: Grupo Inditex: Group financial performance, by major European country, 2010/11-2014/15
- Figure 36: Grupo Inditex: Share of sales, by retail brand, 2014/15
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- Figure 37: Grupo Inditex: Sales and operating profit, by major retail brand, 2010/11-2014/15
- Figure 38: Grupo Inditex: Outlet data, by region, 2014/15
- Figure 39: Grupo Inditex: Store numbers, by retail brand, 2014/15
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- Figure 40: Grupo Inditex: Outlet data, 2010/11-2014/15
- Figure 41: Grupo Inditex: Sales per store, by brand, 2014/15
- Retail offering
Primark/Penneys
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- What we think
- Continued expansion
- Tough German market
- Online
- Company background
- Company performance
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- Figure 42: Primark/Penneys: Group financial performance, 2010/11-2014/15
- Figure 43: Primark/Penneys: Outlet data, 2010/11-2014/15
- Retail offering
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