What you need to know
While the overall vacuum market is stable with relatively low growth, higher-priced robotic vacuums and small but powerful cordless models are gaining share and have the potential to accelerate category sales. In addition, there’s an opportunity to make traditional vacuums even more versatile and maneuverable. While cleaning power is as important as ever, improving the vacuuming experience may have an even greater impact on the market.
Definition
For the purposes of this report, Mintel has used the following definitions:
The U.S. retail vacuum cleaners market, as defined by Mintel, refers to vacuum cleaners designed for the purpose of cleaning floors within the home, including carpets, rugs, and hard floors. Appliances primarily for commercial or professional use are excluded. Wet/dry vacuums or “shop vacuums” primarily designed for use in workshops and steam cleaners are also excluded from the market size definition but are included in the consumer research.
The market includes the following types of vacuums:
upright vacuums
canister vacuums
stick vacuums (lighter, easy-to-handle vacuums)
handheld vacuums
robotic vacuums.
