Table of Contents
Executive Summary – Europe – The Market
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- Key points
- Clothing market
- UK and Germany the largest markets
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- Figure 2: Europe – 19 countries: Consumer spending on clothing (incl sales tax), by country, 2010-14
- Poland the fastest growing
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- Figure 3: Europe – 19 countries: Consumer spending on clothing (incl. sales tax), by country, compound annual growth rates, 2010-14
- Norway spends the most per capita
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- Figure 4: Europe – 19 countries: Per capita spending on clothing (incl sales tax), by country, 2014
- UK to grow fastest in 2015
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- Figure 5: Europe – Top 5 countries: Consumer spending on clothing, estimated growth rates by country, 2014-15
- Online clothing and footwear market
- Online sales
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- Figure 6: Europe – Top 5 countries: Estimated online sales of clothing and footwear, 2014
- Major online-only retailers
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- Figure 7: Europe: Leading online-only fashion retailers’ revenues, 2012-14
- Clothing and footwear specialists
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- Figure 8: Europe – 26 countries: Clothing and footwear specialists’ sales (excl. sales tax), 2014
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- Figure 9: Europe: Clothing and footwear specialists’ sales per capita (excl. sales tax), 2014
- Figure 10: Europe: Clothing and footwear specialists’ sales forecasts (excl. sales tax), 2015-20
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- Figure 11: Europe: Clothing and footwear specialists’ forecast sales, compound annual growth rate, 2015-20
- Europe’s leading clothing specialists
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- Figure 12: Europe: Leading clothing specialists’ net revenues, 2010-14
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- Figure 13: Europe: Leading clothing specialists’ store numbers, 2010-14
Executive Summary – Europe – The Consumer
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- Key points
- The research
- UK research
- Attitudes to clothing size and fit
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- Figure 14: Europe: Attitudes to clothing size and fit, August 2015
- Interest in sizing and fitting services
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- Figure 15: Europe: Interest in sizing and fitting services, August 2015
- Returns
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- Figure 16: Europe: Those who have returned goods bought online, August 2015
- Reasons for returns
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- Figure 17: Europe: Reasons for returns, August 2015
Executive Summary – Europe – Innovations
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- Zalando adds the expert touch
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- Figure 18: A Zalon outfit box, picked by a fashion advisor and sent in the post
- Auchan pilots tailor-made concept
- Wehkamp offers online styling advice
- New online clothing retailer launches for men
- Encouraging responsible clothing purchasing
- H&M helps to close the loop
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- Figure 19: A denim jacket made using 78% organic cotton and 20% recycled cotton
France
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- Executive summary
- Spending and inflation
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- Figure 20: France: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2011-July 2015
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- Figure 21: France: Consumer spending on clothing (incl. VAT), 2011-15 (f)
- Channels of distribution
- Sector size and forecast
- Leading clothing specialists
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- Figure 22: France: Leading clothing specialists, market shares, 2014
- Online
- The consumer: Attitudes to clothing size and fit
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- Figure 23: France: Attitudes to Clothing size and fit, August 2015
- The consumer: Interest in sizing and fitting services
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- Figure 24: France: Interest in clothing size and fitting services, August 2015
- The consumer: Reasons for returns
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- Figure 25: France: Those who have returned goods bought online, August 2015
- What we think
- Issues and insights
- Winners and losers and the keys to success
- The facts
- The implications
- The big issue of returns for retailers selling online
- The facts
- The implications
- Spending and inflation
- Key points
- Economy and consumer confidence
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- Figure 26: France: Consumer and retailer confidence levels, January 2014 – August 2015
- Inflation
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- Figure 27: France: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2010-14
- Figure 28: France: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-July 2015
- Consumer spending on clothing
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- Figure 29: France: Consumer spending (incl. VAT), 2011-15
- Channels of distribution
- Key points
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- Figure 30: France: Estimated channels of distribution for clothing and footwear, 2014
- Retail sector size and forecast
- Key points
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- Figure 31: France: Clothing retailers’ sales (incl. VAT), 2011-15
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- Figure 32: France: Clothing retailers’ sales as % of all retail sales, 2010-15
- Figure 33: France: Forecast clothing retailers’ sales, 2015-20
- Online
- Key points
- The online shopper
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- Figure 34: Europe: % of individuals who have bought clothing or sports goods online in the last year, 2014
- Figure 35: France: % of individuals who have bought clothing or sports goods online in the last year, 2010-14
- Online spending on clothing
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- Figure 36: France: Products and services bought online, 2013-14
- Online clothing retailers
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- Figure 37: France: Where people shopped for clothing in the last 12 months, August 2014
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- Figure 38: France: Major online retailers of clothing, 2015
- Figure 39: France: Leading retail websites selling clothing, by visitor numbers, September 2014
- Leading clothing specialists
- Key points
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- Figure 40: France: Leading online retailers, by sales (excl. VAT), 2011-14
- Figure 41: France: Leading online retailers, outlet numbers, 2011-14
- Figure 42: France: Leading online retailers, sales per outlet, 2012-14
- Leading clothing specialist – Market shares
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- Figure 43: France: Leading clothing specialists, market shares, 2011-14
- The consumer: Attitudes to clothing size and fit
- Key points
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- Figure 44: France: Attitudes to clothing size and fit, August 2015
- Differences by gender
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- Figure 45: France: Attitudes to clothing size and fit, by gender, August 2015
- Differences by age
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- Figure 46: France: Attitudes to clothing size and fit, by age, August 2015
- The consumer: Interest in sizing and fitting services
- Key points
- Sizing a big issue
- Lots of interest in technological fitting services
- Customisation an opportunity
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- Figure 47: France: Interest in clothing size and fitting services, August 2015
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- Figure 48: France: Interest in clothing size and fitting services, by gender, August 2015
- Figure 49: France: Interest in clothing size and fitting services, by age, August 2015
- The consumer: Reasons for returns
- Key points
- Returns an issue for online retailers
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- Figure 50: France: Those who have returned goods bought online, August 2015
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- Figure 51: France: Reasons for returning goods bought online, August 2015
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- Figure 52: France: Reasons for returning goods bought online, by gender, August 2015
Germany
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- Executive summary
- Spending and inflation
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- Figure 53: Germany: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2011-July 2015
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- Figure 54: Germany: Consumer spending on clothing and footwear (incl. VAT), 2011-15
- Sector size and forecast
- Channels of distribution
- Leading clothing specialists
- Online
- The consumer: Attitudes to clothing size and fit
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- Figure 55: Germany: Attitudes to clothing size and fit, August 2015
- The consumer: Interest in sizing and fitting services
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- Figure 56: Germany: Interest in clothing size and fitting services (%), August 2015
- The consumer: Reasons for returns
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- Figure 57: Germany: Those who have returned goods bought online, August 2015
- What we think
- Issues and insights
- Giving consumers the confidence to spend more
- The facts
- The implications
- Inaccurate descriptions causing high level of returns
- The facts
- The implications
- Spending and inflation
- Key points
- Economy and consumer confidence
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- Figure 58: Germany: Consumer and retailer confidence levels, January 2014-August 2015
- Inflation
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- Figure 59: Germany: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2010-14
- Figure 60: Germany: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-Aug 2015
- Consumer spending on clothing
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- Figure 61: Germany: Consumer spending (incl. VAT), 2011-15
- Channels of distribution
- Key points
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- Figure 62: Germany: Estimated distribution of consumer spending on clothing and footwear by value in % terms, 2014
- Retail sector size and forecast
- Key points
- Specialists lose market share
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- Figure 63: Germany: Clothing specialists sales (excl. VAT), 2010-15
- Figure 64: Germany: Clothing specialists sales (excl. VAT), 2015-20
- Online
- Key points
- The online shopper
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- Figure 65: Europe: Proportion of people saying they have bought clothing or sports goods online in the last year, 2014
- Figure 66: Germany: % of all individuals who have bought online in the last year, clothing/sportswear and all items, 2010-14
- Online spending on clothing
- Online clothing retailers
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- Figure 67: Germany: Leading clothing retailers’ online sales (excl. VAT), 2012-14
- Leading clothing specialists
- Key points
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- Figure 68: Germany: Leading clothing specialists, sales (excl vat), 2012-14
- Figure 69: Germany: Leading clothing specialists, outlet numbers, 2012-14
- Figure 70: Germany: Leading clothing specialists, annual sales per outlet, 2012-14
- Leading clothing specialist – Market shares
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- Figure 71: Germany: Leading specialist retailers’ shares of spending on clothing and footwear, 2012-14
- The consumer: Attitudes to clothing size and fit
- Key points
- Consumers lack confidence
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- Figure 72: Germany: Attitudes to clothing size and fit, August 2015
- Women are more willing to spend more to get the right fit
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- Figure 73: Germany: Attitudes to clothing size and fit, by gender, August 2015
- The consumer: Interest in sizing and fitting services
- Key points
- Three-quarters of consumers want standardised sizing
- Lack of enthusiasm for digital solutions
- Two-thirds want a wider range of sizes
- The young want to personalise
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- Figure 74: Germany: Interest in sizing and fitting services, August 2015
- The consumer: Reasons for returns
- Over one-third have returned items bought online
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- Figure 75: Germany: Those who have returned goods bought online, August 2015
- Poor fit the main reason for returns
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- Figure 76: Germany: Reasons for returns, August 2015
- Poor descriptions also causing returns
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- Figure 77: Germany: Reasons for returns, by gender, August 2015
Italy
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- Executive summary
- Spending and Inflation
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- Figure 78: Italy: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-July 2015
- Figure 79: Italy: Consumer spending on clothing (incl. VAT), 2011-15 (f)
- Sector size and forecast
- Channels of distribution
- Leading clothing specialists
- Online
- The consumer: Attitudes to clothing size and fit
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- Figure 80: Italy: Attitudes towards clothing size and fit, August 2015
- The consumer: Interest in sizing and fitting services
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- Figure 81: Italy: Interest in clothing size and fitting services, August 2015
- The consumer: Reasons for returns
- What we think
- Issues and insights
- Slow to take up e-commerce, but open to new technologies
- The facts
- The implications
- Keen to dress well, but unsure how best to do so
- The facts
- The implications
- Spending and inflation
- Key points
- Economy and consumer confidence
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- Figure 82: Italy: Consumer and retailer confidence levels, January 2014-August 2015
- Inflation
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- Figure 83: Italy: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2010-14
- Figure 84: Italy: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-July 2015
- Consumer spending on clothing
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- Figure 85: Italy: Consumer spending (incl. VAT), 2010-15
- Figure 86: Italy: Consumer spending on clothing (incl. VAT), 2011-15
- Channels of distribution
- Key points
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- Figure 87: Italy: Clothing – Channels of distribution, 2014 (est)
- Retail sector size and forecast
- Key points
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- Figure 88: Italy: Clothing retailers’ sales (excl. VAT), 2010-15
- Figure 89: Italy: Clothing, footwear and textiles specialists as share of all retail sales, 2010-15
- Figure 90: Italy: Forecast clothing retailers’ sales (excl. VAT), 2015-20
- Online
- Key points
- The online shopper
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- Figure 91: Europe: Percentage of all individuals who have bought clothing or sports goods online in the last year, 2014
- Figure 92: Italy: Percentage of all individuals saying they have bought clothing or sports goods online in the last year, 2010-14
- Online spending on clothing
- Online clothing retailers
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- Figure 93: Italy: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2014
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- Figure 94: Italy: Major online retailers of clothing, 2015
- Leading clothing specialists
- Key points
- OVS expands and grows sales
- Benetton looks to its home market
- Bernardi being dismantled
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- Figure 95: Italy: Leading clothing specialistsby sales (excl. VAT), 2012-14
- Figure 96: Italy: Leading clothing specialists, outlet numbers, 2012-14
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- Figure 97: Italy: Leading clothing specialists, sales per outlet, 2012-14
- Leading clothing specialist – Market shares
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- Figure 98: Italy: Leading clothing specialists, market shares, 2012-14
- The consumer: Attitudes towards clothing size and fit
- Key points
- Consumers often need to alter clothes
- Approaching two-thirds recognise the value of good fit
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- Figure 99: Italy: Attitudes towards clothing size and fit, August 2015
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- Figure 100: Italy: Attitudes towards clothing size and fit, by gender, August 2015
- The consumer: Interest in sizing and fitting services
- Key points
- Over two-thirds want standardised sizing
- Digital solutions to sizing problems
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- Figure 101: Italy: Interest in clothing size and fitting services, August 2015
- The consumer: Reasons for returns
- Key points
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- Figure 102: Italy: Those who have returned goods bought online, August 2015
- Wrong size is reason for half of returns
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- Figure 103: Italy: Reasons for returning goods bought online, August 2015
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- Figure 104: Italy: Reasons for returning goods bought online, August 2015
Spain
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- Executive summary
- Spending and Inflation
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- Figure 105: Spain: Consumer spending on clothing (incl VAT), 2011-15
- Sector size and forecast
- Channels of distribution
- Leading clothing specialists
- Online
- The consumer: Attitudes to clothing size and fit
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- Figure 106: Spain: Attitudes to clothing size and fit, August 2015
- The consumer: Interest in sizing and fitting services
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- Figure 107: Spain: Interest in clothing size and fitting services, August 2015
- The consumer: Reasons for returns
- What we think
- Issues and insights
- Winners and losers in a changing retail climate
- The facts
- The implications
- How can retailers support and guide customers in their choices?
- The facts
- The implications
- Spending and inflation
- Key points
- Economy and consumer confidence
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- Figure 108: Spain: Consumer and retailer confidence levels, January 2014-July 2015
- Inflation
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- Figure 109: Spain: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2011-July 2015
- Figure 110: Spain: Harmonised indices of consumer prices – Annual % change, 2010-14
- Consumer spending on clothing and footwear
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- Figure 111: Spain: Consumer spending on clothing and footwear (incl VAT), 2011-15
- Channels of distribution
- Key points
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- Figure 112: Spain: Distribution of consumer spending on clothing, 2014
- Retail sector size and forecast
- Key points
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- Figure 113: Spain: Retail sales (excl vat), 2010-15
- Figure 114: Spain: Retail sales forecasts (excl vat), 2015-20
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- Figure 115: Spain: Clothing sector sales as a proportion of all spending on clothing and footwear, 2011-15
- Retail enterprises
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- Figure 116: Spain: Number of retail enterprises, 2009-13
- Online
- Key points
- The online shopper
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- Figure 117: Europe: Percentage of all individuals who have bought clothing or sports goods online in the past 12 months, 2014
- Figure 118: Spain: Percentage of all individuals who have bought online and bought clothing/sports goods online in the past 12 months, 2010-14
- Online spending
- Online retailers of clothing
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- Figure 119: Spain: Where consumers had purchased clothing in the last 12 months, August 2014
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- Figure 120: Spain: Leading online retailers, estimated online sales of clothing and footwear, 2012-14
- Leading clothing specialists
- Key points
- Sales
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- Figure 121: Spain: Leading clothing specialists, sales (excl vat), 2011-14
- Outlets
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- Figure 122: Spain: Leading clothing specialists, outlet numbers, 2011-14
- Sales per outlet
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- Figure 123: Spain: Leading clothing specialists, sales per outlet 2011-14
- Leading clothing specialists – Market shares
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- Figure 124: Spain: Leading clothing specialists, market shares, 2011-14
- The consumer: Attitudes to clothing size and fit
- Key points
- Margin opportunities
- Finding the right fit
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- Figure 125: Spain: Attitudes to clothing size and fit, August 2015
- Gender differences
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- Figure 126: Spain: Attitudes to clothing size and fit, by gender, August 2015
- The consumer: Interest in sizing and fitting services
- Key points
- Huge interest in sizing and fitting services
- Offering more certainty around sizing
- Gap in the market
- Guiding choices based on body shape
- Make it mine by personalisation
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- Figure 127: Spain: Interest in clothing size and fitting services, August 2015
- Demographic breaks
- The consumer: Reasons for returns
- Key points
- One in four have returned goods
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- Figure 128: Spain: Those who have returned goods bought online, August 2015
- Accentuate the negative to build trust
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- Figure 129: Spain: Reasons for returning goods bought online, August 2015
- Gender differences
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- Figure 130: Spain: Reasons for returning goods bought online, by gender, August 2015
UK
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- Overview
- What you need to know
- Products covered in this report
- Executive summary
- Clothing sales to see slower growth of 4% in 2015
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- Figure 131: Best- and worst-case forecast for consumer spending on clothing and accessories (incl. VAT), 2010-20
- Pureplays and sports retailers gain share
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- Figure 132: Estimated distribution of consumer spending on clothing, by value, 2014 and 2015 (est)
- Online clothing market to reach £10.7 billion
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- Figure 133: Online as a percentage of total spending on clothing and accessories, 2013-15
- Next viewed as the most stylish brand
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- Figure 134: Attitudes towards and usage of selected retail brands, August 2015
- Older women shop more online
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- Figure 135: Retailers from which clothes are bought in-store and online, July 2015
- Dissatisfaction with availability of sizes
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- Figure 136: Level of satisfaction with last retailer from which clothes were purchased for themselves, July 2015
- Half of women under 45 struggle with fit
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- Figure 137: Shopping behaviour when buying clothes, July 2015
- High demand for standardising sizes
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- Figure 138: Attitudes towards shopping for clothes, July 2015
- Over half of young women have returned online purchases
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- Figure 139: Reasons for returning clothes purchased online, July 2015
- What we think
- Issues and insights
- How has the clothing sector performed in 2015?
- The facts
- The implications
- Who are the winners and losers in clothing?
- The facts
- The implications
- What are retailers doing to help solve the problem of the high level of returns for clothing bought online?
- The facts
- The implications
- The market – What you need to know
- Clothing price deflation
- Ageing population presents an opportunity
- Clothing sales to see slower growth of 4% in 2015
- Consumers cut back on clothing as share of total spend
- Menswear still only accounts for 26% of the total market
- Specialists’ share of clothing spend in decline
- Market drivers
- Prices and costs
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- Figure 140: Consumer prices inflation for garments, July 2014-July 2015
- Figure 141: Consumer prices inflation for garments, 2005-14
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- Figure 142: Consumer prices inflation for accessories and footwear, July 2014-July 2015
- Inflation versus spending growth
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- Figure 143: Annual percentage change in spending on clothing (including accessories) versus annual percentage change in consumer prices inflation in clothing, 2011-14
- Obesity levels
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- Figure 144: Proportion of overweight and obese population, by gender, 2005-13
- Ageing population presents an opportunity
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- Figure 145: Trends in the age structure of the UK population, 2009-19
- Market size and forecast
- Clothing sales to see slower growth of 4% in 2015
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- Figure 146: Best- and worst-case forecast for consumer spending on clothing and accessories (incl. VAT), 2010-20
- The future
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- Figure 147: Consumer spending on clothing and accessories (incl. VAT), at current prices, 2010-20
- Consumers cut back on clothing as share of total spend
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- Figure 148: Spending on clothing and accessories as percentage of all consumer spending, 2010-15
- Menswear growing but still only accounts for 26% of the total market
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- Figure 149: Estimated distribution of spending on clothing, by sub-category, 2015 (est)
- Sector size and forecast
- Clothing specialist sales to grow 3.3% in 2015
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- Figure 150: Best- and worst-case forecast of clothing specialists’ sector sales (incl. VAT), 2010-20
- Figure 151: Clothing specialist sales (incl. VAT), 2010-20
- Specialists’ sales of clothing
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- Figure 152: Estimated sales of clothing by clothing specialist retailers (incl. VAT), 2010-15
- Specialists’ share of clothing spend in decline
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- Figure 153: Clothing specialists’ estimated share of spending on clothing, 2010-15
- Key players – What you need to know
- M&S lead under threat
- Young fashion retailers outperform mid-market
- Primark overtakes Arcadia to become third largest
- Sports Direct is the leading non-specialist
- Supermarkets see slower sales
- Online clothing market to reach £10.7 billion
- Next seen as most stylish brand
- Leading specialist retailers
- Sales – Primark overtakes Arcadia
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- Figure 154: Leading specialist retailers, net revenues, 2010-14
- Young fashion retailers outperform
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- Figure 155: Leading 20 specialist retailers, compound annual growth in revenues, 2010-14
- Outlet numbers and sales per outlet
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- Figure 156: Leading specialist retailers, outlet numbers, 2010-14
- Sales per outlet
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- Figure 157: Leading specialist retailers, annual sales per outlet, 2010-14
- Sales area and sales densities
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- Figure 158: Leading specialist retailers, total sales area, 2010-14
- Sales per square metre
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- Figure 159: Leading specialist retailers, annual sales per sq m, 2010-14
- Operating profits and margins
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- Figure 160: Leading specialist retailers, operating profits, 2010-14
- Figure 161: Leading specialist retailers, operating profits, 2010-14
- Market shares
- Primark overtakes Arcadia
- Half of top players are non-specialists
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- Figure 162: Leading retailers’ share of spending on clothing and footwear, 2012-14
- M&S continues to lose share
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- Figure 163: Marks & Spencer’s share of spending on clothing and footwear, 2006-14
- Leading non-specialist retailers
- Sports Direct is the leading non-specialist
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- Figure 164: Leading non-specialist retailer: net clothing and footwear revenues, 2012-14
- Supermarkets see slower sales
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- Figure 165: Retailers from which clothes have been bought in the last 12 months, in-store or online, July 2015
- Channels of distribution
- Pureplays and sports retailers gain share
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- Figure 166: Estimated distribution of consumer spending on clothing, by value, 2013-15 (est)
- Specialists continue to lose share
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- Figure 167: Clothing specialists’ estimated share of spending on clothing, 2010-15
- Space allocation summary
- Men, women and children’s clothing split
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- Figure 168: Leading and non-specialist clothing retailers, estimated space allocation by men’s, women’s and childrenswear, October 2015
- Detailed category space allocation
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- Figure 169: Leading and non-specialist clothing retailers, estimated detailed space allocation by category, October 2015
- Figure 170: Leading and non-specialist clothing retailers, estimated detailed space allocation by category, October 2015 (continued)
- Figure 171: Leading and non-specialist clothing retailers, estimated detailed space allocation by category, October 2015 (continued)
- Specialists and leading general clothing retailers clothing and non-clothing space split
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- Figure 172: Specialists and leading general clothing retailers, estimated clothing versus non-clothing space, October 2015
- ASDA creating a clothes store within a store environment
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- Figure 173: Grocers, estimated clothing versus non-clothing space, October 2015
- Retail product mix
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- Figure 174: Leading clothing retailers, estimated clothing product mix, 2014/15
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- Figure 175: Leading food retailers, estimated clothing product mix, 2014/15
- Figure 176: Leading clothing retailers, share of clothing sales, by product, 2014/15
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- Figure 177: Leading clothing retailers, estimated sales density, by product, 2014/15
- Figure 178: Leading food retailers, estimated clothing sales density, by product, 2014/15
- Figure 179: Leading clothing retailers, share of product markets, 2014/15
- Online
- Online clothing market to reach £10.7 billion
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- Figure 180: Estimated online sales of clothing and footwear (incl. VAT), 2012-15
- Online market shares
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- Figure 181: Estimated market shares of online sales of clothing and footwear, 2014
- Amazon leads online
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- Figure 182: Retailers from which clothes were bought in the last 12 months online, July 2015
- Innovations and launch activity
- Men’s fashion store fusing fashion and technology
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- Figure 183: The lifestyle product range at Dandy Lab, with wall-mounted screens to display information about the products and brands
- Google and Levi’s tie up for ‘smart’ jeans
- Personalising the online shopping experience
- Clothing retailers offer personal style solutions
- Pep&Co takes on the high street
- Engaging with customers through weekly podcasts
- Irish multi-brand site launches in the UK
- Burberry live-streams catwalk show through Periscope
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- Figure 184: Burberry’s Autumn/Winter 2015 catwalk
- Advertising and marketing activity
- M&S regains its position as the top clothing advertiser
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- Figure 185: Recorded above-the-line, online display and direct mail total advertising expenditure by the leading clothing retailers, 2011-15
- Press advertising dominates
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- Figure 186: Percentage breakdown of leading clothing retailers’ advertising spend, by media type, 2014
- A note on adspend
- Brand research
- What you need to know
- Brand map
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- Figure 187: Attitudes towards and usage of selected retail brands, August 2015
- Key brand metrics
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- Figure 188: Key metrics for selected retail brands, August 2015
- M&S seen as worth paying more for
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- Figure 189: Attitudes, by retail brand, August 2015
- H&M benefits from a fun and vibrant image
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- Figure 190: Brand personality – Macro image, August 2015
- ASOS associated with trendsetting and cutting-edge traits
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- Figure 191: Brand personality – Micro image, August 2015
- Brand analysis
- Mid-market retailers: M&S, Debenhams and Next
- Supermarket clothing brands: F&F at Tesco and George at Asda
- Young fashion retailers: Topshop/Topman, ASOS, New Look, H&M
- Value retailer: Primark
- The consumer – What you need to know
- M&S has oldest customer profile
- Retailers raising their game in menswear
- Dissatisfaction with availability of sizes
- Amazon receives high satisfaction scores
- Half of women under 45 struggle with fit
- 63% of women will spend more on clothes that flatter
- Solving the issue of fit online
- Over half of young women have returned online purchases
- Poor fit is the main reason for returns
- What fashion items people buy
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- Figure 192: Spending habits on clothes, footwear and accessories, June 2015
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- Figure 193: Loved & Found, John Lewis Birmingham, September 2015
- Figure 194: Loved & Found, John Lewis Birmingham, September 2015
- Retail customer profile comparison
- Gender
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- Figure 195: Customer profile, by gender, July 2015
- Age
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- Figure 196: Customer profile, by age, July 2015
- Figure 197: Customer profile, by socio-economic group, July 2015
- Where people shop for clothes
- Retailers raising their game in menswear
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- Figure 198: New Look standalone menswear store Wigan, September 2015
- Figure 199: Retailers from which clothes are bought in-store and online, July 2015
- Young women are the keenest shoppers
- Online and offline split – Where consumers buy
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- Figure 200: Retailers from which clothes are bought in-store and online, July 2015
- Repertoire analysis
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- Figure 201: Repertoire of retailers from which clothes are bought in-store and online, July 2015
- Level of satisfaction with clothing retailers
- Dissatisfaction with availability of sizes
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- Figure 202: Level of satisfaction with last retailer from which clothes were purchased for themselves, July 2015
- Satisfaction scores for retailers
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- Figure 203: Satisfaction ratings for M&S relative to clothing average, July 2015
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- Figure 204: Satisfaction ratings for Next relative to clothing average, July 2015
- Figure 205: Satisfaction ratings for Primark relative to clothing average, July 2015
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- Figure 206: Satisfaction ratings for Amazon relative to clothing average, July 2015
- Retailers need to promote quality rather than promotions
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- Figure 207: Key drivers of overall satisfaction with clothing retailers, August 2015
- Personalising the product on offer
- Prioritising online delivery and service
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- Figure 208: Correlation with overall satisfaction with clothing retailers – Key driver output, August 2015
- Shopping behaviour
- Half of women under 45 struggle with fit
- Men wear what they like regardless of size
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- Figure 209: Shopping behaviour when buying clothes, July 2015
- Targeting older women with alterations service
- 63% of women will spend more on clothes that flatter
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- Figure 210: Clothing retailing – CHAID – Tree output, October 2015
- Attitudes towards shopping for clothes
- High demand for standardising sizes
- 72% of women want retailers to offer more choice of sizes
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- Figure 211: Attitudes towards shopping for clothes, July 2015
- Solving the issue of fit online
- Clothing recommendations
- Personalisation
- Reasons for returning clothing
- Over half of young women have returned online purchases
-
- Figure 212: Proportion of consumers who have returned clothes purchased for themselves online, July 2015
- Poor fit is the main reason for returns
- Poor pictures lead to returns among young women
-
- Figure 213: Reasons for returning clothes purchased online, July 2015
- Appendix – Data sources, abbreviations and supporting information
- Key driver analysis
- Interpretation of results
-
- Figure 214: Overall satisfaction with clothing retailers – Key driver output, August 2015
-
- Figure 215: Satisfaction with clothing retailers, August 2015
- CHAID analysis
- Methodology
-
- Figure 216: Clothing retailing – CHAID – Table output, October 2015
- Data sources
- Definitions
- VAT
- Sales per store, sales per sq m
- Other
- Fan chart forecast
- Abbreviations
Arcadia Group
-
- What we think
- BHS sale
- Topshop’s international expansion continues
- Digital tie-ups
- Company background
- Company performance
-
- Figure 217: Arcadia Group: Financial performance, 2009/10-2014/15
-
- Figure 218: Arcadia Group: Outlet data, 2009/10-2013/14
- Retail offering
Asda Group
-
- What we think
- Clothing
- Company background
- Company performance
-
- Figure 219: Asda Group Ltd: Group financial performance, 2010-2014
-
- Figure 220: Asda Group Ltd: Outlet data, 2010-14
- Retail offering
C&A
-
- What we think
- Broad offer leaves it vulnerable
- Western Europe weak, expanding in the East
- Online
- Company background
- Company performance
-
- Figure 221: C&A (Europe): Group sales performance, 2010/11-2014/15
- Figure 222: C&A (Europe): Outlet data, 2010/11-2014/15
-
- Figure 223: C&A (Europe): Outlet data, by country, 2014/15
- Retail offering
Carrefour
-
- What we think
- Turnaround plan bearing fruit
- Clothing an important range for hypermarkets
- Online an opportunity
- Company background
- Company performance
-
- Figure 224: Carrefour: Group financial performance, 2010-2014
-
- Figure 225: Carrefour: Estimated clothing sales, 2012 -14
- Figure 226: Carrefour: Outlet data, 2010-14
- Figure 227: Carrefour: European hypermarket and supermarket numbers, 2014
- Retail offering
Debenhams
-
- What we think
- Cutting back on sales and special offers
- More third-party clothing retailers
- Own clothing offer not compelling enough?
- Online and multichannel enhancements paying off
- Company background
- Company performance
-
- Figure 228: Debenhams: Group financial performance, 2009/10-2013/14
-
- Figure 229: Debenhams: Outlet data, 2009/10-2014/15
- Retail offering
El Corte Inglés
-
- What we think
- A return to growth
- Foreign investment
- International expansion for Sfera
- Leading online
- Company background
- Company performance
-
- Figure 230: El Corte Inglés: Group financial performance, 2010/11-2014/15
-
- Figure 231: El Corte Inglés: Outlet data, 2010/11-2014/15
- Retail offering
The Edinburgh Woollen Mill Group
-
- What we think
- Peacocks’ turnaround in fortunes
- Enhanced multichannel capabilities driving online sales
- Concession tie-up opportunities for Peacocks
- Company background
- Company performance
-
- Figure 232: The Edinburgh Woollen Mill Group: Financial performance, 2009/10-2013/14
-
- Figure 233: The Edinburgh Woollen Mill Group: Outlet data, 2009/10-2013/14
- Retail offering
Esprit
-
- What we think
- Radical moves in Germany
- Asia-Pacific also weak
- Childrenswear partnership with Zannier
- Company background
- Company performance
-
- Figure 234: Esprit: Group financial performance, 2010/11-2014/15
- Figure 235: Esprit: Turnover, by segment, 2011/12-2014/15
-
- Figure 236: Esprit: Share of turnover, by product division, 2014/15
- Figure 237: Esprit: Outlet data, 2010/11-2014/15
-
- Figure 238: Esprit: Directly managed retail stores, by country, 2010/11-2014/15
- Retail offering
H&M Hennes & Mauritz
-
- What we think
- On-trend affordable fashion proposition
- H&M Sport potential
- Further store expansion opportunities
- Expanding and broadening the online offer
- Company background
- Company performance
-
- Figure 239: H&M Hennes & Mauritz: Group financial performance, 2009/10-2013/14
-
- Figure 240: H&M Hennes & Mauritz: Outlet data, 2009/10-2013/14
- Retail offering
House of Fraser
-
- What we think
- Unique fashion brand proposition
- Developing its multichannel fashion proposition
- Enhanced premium fashion shopping environment
- Company background
- Company performance
-
- Figure 241: House of Fraser Plc: Group financial performance, 2010/11-2014/15
-
- Figure 242: House of Fraser Plc: Outlet data, 2010/11-2014/15
- Retail offering
Grupo Inditex
-
- What we think
- Store openings drive growth
- Shifting focus to new markets
- Zara, the jewel in the crown
- Company background
- Company performance
-
- Figure 243: Grupo Inditex: Group financial performance, by major European country, 2010/11-2014/15
- Figure 244: Grupo Inditex: Share of sales, by retail brand, 2014/15
-
- Figure 245: Grupo Inditex: Sales and operating profit, by major retail brand, 2010/11-2014/15
- Figure 246: Grupo Inditex: Outlet data, by region, 2014/15
- Figure 247: Grupo Inditex: Store numbers, by retail brand, 2014/15
-
- Figure 248: Grupo Inditex: Outlet data, 2010/11-2014/15
- Figure 249: Grupo Inditex: Sales per store, by brand, 2014/15
- Retail offering
John Lewis Plc (department store)
-
- What we think
- Loved & Found
- International expansion
- Online
- Company background
- Company performance
-
- Figure 250: John Lewis Plc (department store): Group financial performance, 2010/11-2014/15
- Figure 251: John Lewis Plc (department store): Outlet data, 2010/11-2014/15
- Retail offering
Marks & Spencer
-
- What we think
- Quarterly increases
- Ongoing challenges
- Aligning the business
-
- Figure 252: Customer profile, M&S food vs M&S clothing shoppers, by age, February 2015 and July 2015
- Online
- Company background
- Company performance
-
- Figure 253: Marks & Spencer: Group financial performance, 2010/11-2014/15
-
- Figure 254: Marks & Spencer: Outlet data, 2010/11-2014/15
- Retail offering
Matalan
-
- What we think
- New brand director and advertising campaign to fight off competition
- City centre store opportunities
- Scrapping Sporting Pro
- New distribution hub
- Company background
- Company performance
-
- Figure 255: Matalan Ltd: Group financial performance, 2010/11-2014/15
-
- Figure 256: Matalan Ltd: Outlet data, 2010/11-2014/15
- Retail offering
New Look Group
-
- What we think
- China expansion
- Menswear push
- Third-party partnerships boosts global reach and e-commerce revenue
- Increased delivery options enhance multichannel proposition
- Company background
- Company performance
-
- Figure 257: New Look Group Plc: Group financial performance, 2010/11-2014/15
-
- Figure 258: New Look Group Plc: Outlet data, 2010/11-2014/15
- Retail offering
Next Group
-
- What we think
- Faster fashion
- Less is more
- Online
- International growth
- Company background
- Company performance
-
- Figure 259: Next Group: Group financial performance, 2010/11-2014/15
-
- Figure 260: Next Group: Outlet data, 2010/11-2014/15
- Retail offering
Otto Group (Multichannel Retail)
-
- What we think
- 3SI transformation
- Creating fashion start-ups
- Russian troubles
- Company background
- Company performance
-
- Figure 261: Otto Group (Multichannel Retail): Group financial performance, 2010/11-2014/15
- Retail offering
OVS
-
- What we think
- Positioning the OVS brand as a trendier fast-fashion destination
- Domestic consolidation and selective international expansion
- Expo Milano 2015 boost
- New fashion-forward store concept sales are ‘excellent’
- Growing online presence resulting in increased e-commerce sales
- Company background
- Company performance
-
- Figure 262: OVS SpA: Financial performance, 2010/11-2014/15
-
- Figure 263: OVS SpA: Outlet data, 2010/11-2014/15
- Retail offering
Primark/Penneys
-
- What we think
- Continued expansion
- Tough German market
- Online
- Company background
- Company performance
-
- Figure 264: Primark/Penneys: Group financial performance, 2010/11-2014/15
- Figure 265: Primark/Penneys: Outlet data, 2010/11-2014/15
- Retail offering
River Island Clothing Co Ltd
-
- What we think
- New fashion in-store and online every single week
- ‘Wow factor’ store design
- Tie-up with Rihanna prompting international expansion
- Doddle partnership enhances multichannel proposition
- Tapping into new technology
- Customer engagement
- Company background
- Company performance
-
- Figure 266: River Island Clothing Co Ltd: Group financial performance, 2010-2014
-
- Figure 267: River Island Clothing Co Ltd: Outlet data, 2009/10-2013/14
- Retail offering
Tesco
-
- What we think
- Clothing linked to grocery
- Online
- Company background
- Company performance
-
- Figure 268: Tesco: Estimated clothing sales, 2011/12-2014/15
- Figure 269: Tesco Plc: Group financial performance, 2010/11-2014/15
- Figure 270: Tesco Plc: Outlet data, 2010/11-2014/15
- Retail offering
TJX Europe (TK Maxx)
-
- What we think
- A loyal following
- New markets
- Online
- Company background
- Company performance
-
- Figure 271: TJX Europe (TK Maxx): Group financial performance, 2010/11-2014/15
-
- Figure 272: TJX Europe (TK Maxx): Outlet data, 2010/11-2014/15
- Retail offering
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