What you need to know
The North American cruise market is growing rapidly, far outpacing the economic recovery as well as vacation spending as a whole. The market saw 48% growth from 2010-15, and Mintel expects continued strong growth as cruise lines add capacity and launch new cutting-edge ships. In the long term, continued growth is dependent on attracting new cruisers, including a younger and more diverse demographic, to the industry.
Definition
For the purposes of this Report, Mintel has used the following definitions:
A cruise is leisure travel, by ship, or on a large boat that offers a broad array of recreational activities. This analysis is focused upon North American ocean-going cruises, including those to the Bahamas, the Caribbean, Mexico, and Alaska.
The North American passenger cruise market is defined as the portion of the global cruise market attributable to passengers sourced from North America. Consumer research for this report addresses US consumers and cruisers.
Value figures throughout this report are at rsp (retail selling prices) excluding sales tax unless otherwise stated.
This Report builds on analysis presented in Mintel’s Cruises – US, October 2013 as well as the January 2012 and November 2010 Reports of the same name. Readers of this Report may also be interested in Mintel’s Cruises – International, June 2014.
