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Shaving and Hair Removal - US - October 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Shaving and Hair Removal - US - October 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Shaving and Hair Removal - US - October 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Usage and Purchase Influencers of Razors
Interest in Razor Features
Usage and Purchase Influencers of Shaving Prep Products
Usage and Purchase Influencers of Hair Removal Products
Use of Professional Services
Attitudes toward Hair Removal and Appearance Influencers

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Shaving and Hair Removal - US - October 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Shaving and Hair Removal Products
What’s Working?
What’s Struggling?
What’s Next?

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Shaving and Hair Removal - US - October 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
Search

What you need to know

Sales of shaving and hair removal products remain stagnant due to the competitive nature of the category and a general price-driven approach among shoppers. Still, growth opportunities exist in the more than $4 billion category, including shaving products that promote skin health and professional-quality results. Focusing on engaged demographic groups, such as younger adults and Hispanics, could also generate results.

Definition

For the purposes of this report, Mintel has used the following definitions:

  • Disposable and cartridge (non-disposable) razors – men’s and women’s

  • Replacement blades and cartridges for cartridge (non-disposable) razors products/services

  • Shaving creams and gels

  • Depilatory creams/ lotions and waxing products designed for home use

Excluded from the market size, segment performance, and brand sections of this report are:

  • Electric shavers, personal trimmers, and grooming scissors

  • Aftershave, skin conditioners, and other products for post-shaving use

  • Professional/salon hair removal services

However, use of electric razors, trimmers, and skin treatment products, and professional services are covered in the consumer sections of this report.

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