LOG IN
Mintel Solutions
Schedule Trends More
Help
thumb
Doc Print
Content Map

Content Map

Financial Services and Small Businesses - US - October 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Content Map

Financial Services and Small Businesses - US - October 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Market Segmentation
Market Factors
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

Content Map

Financial Services and Small Businesses - US - October 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Characteristics of Small Businesses
Business Banking Services Used
Factors in Choosing a Bank
Mobile/Online Business Banking Usage
Essential Banking Services
Reasons for Not Using Online or Mobile Banking
Business Banking Behavior
Business Funding Sources
Attitudes toward Business Banking
Snapshot of Millennial-owned Small Businesses

Content Map

Financial Services and Small Businesses - US - October 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Search

What you need to know

The small business segment is changing rapidly, as an increasing percentage of small businesses are owned by women and minorities. They have a different perspective when it comes to banking and their banking needs, and banks will have to adapt to these needs if they expect to get and retain the business. Millennials, too, are more likely than ever to own small businesses and, as on the consumer banking side, are driving changes in business banking.

Definition

For the purposes of this report, Mintel defines a small business as one with fewer than 100 employees. Revenue has no relevance.

Back to top