What you need to know
Volume sales fell in the cat and dog food market in 2014, in line with the previous trend and putting the focus firmly on added value in this market. The snacks segment continued to buck the trend, as many owners continue to see treating their pet as important.
Factors like the ageing population, rise of rented dwellings and pet obesity overshadow the outlook for the market. However, the research for this report finds widespread interest in added-value NPD such as food with ‘human grade’ ingredients and chilled pet food. The rise in real consumer incomes since the beginning of 2015 should support such switching.
Products covered in this report
This report focuses on the retail sales of pet food for cats and dogs through all retail channels, including direct to consumers. Food is categorised as dry, wet, snacks and treats. Cat drinks are also included.
Excluded are healthcare and accessories such as items for home grooming, collars, leashes, toys, chews, bedding, feeding equipment and litter, and over-the-counter flea/tick treatments and prescription medicines. Pets themselves as well as services for pets, such as boarding, grooming, training and veterinary services, and pet insurance are also excluded from this report.
