Seasonal occasions are key times of year for food retailers, mirrored by peaks in sales, adspend and high levels of product innovation. Many consumers are more willing to buy on impulse, trade up to more premium products and retailers and indulge themselves when buying food for a seasonal occasion: a boon for the food market.
Also positive news for the seasonal food market is that notably more consumers claimed to have bought more food for the last Easter, Christmas and Halloween compared with the previous celebrations than had bought less. The generally more positive outlook from consumers against the backdrop of sustained economic recovery is likely to have seen people become more willing to splash out on seasonal occasions. As such, the growth in consumer spending over the next five years bodes well for the market and should fuel premiumsation.
