Table of Contents
Executive Summary
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- Video subscription purchases double those of music
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- Figure 1: Music and video purchased by consumers, June 2015
- Few express concern regarding fair pay for artists
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- Figure 2: Audio media preferences, June 2015
- Price a huge factor for e-book consumers
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- Figure 3: e-books, June 2015
- Most people multi-task while watching TV
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- Figure 4: Attitudes towards TV, June 2015
- Little willingness to pay to remove ads
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- Figure 5: Attitudes towards online video adverts, June 2015
Issues and Insights
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- The importance of short-form video
- The fact
- The implications
- The impact of new music streaming services
- The facts
- The implications
The Market – What You Need to Know
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- Television sets market steady
- Volume of TV subscriptions will continue to grow
- Music and video show positive growth
- Subscription VoD set to become £1 billion industry
- Value of music subscription forecast to increase by 163%
- e-book growth levelling off
The Markets
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- Televisions and pay-TV services
- Volume of TV subscriptions will continue to grow
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- Figure 6: Total value of television set sales (current prices) and volume of pay-TV subscriptions, 2009-19
- Music and video
- Music and video show positive growth
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- Figure 7: Value of music sales, 2009-19
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- Figure 8: Value of video sales, 2009-19
- Subscription VoD set to become £1 billion industry
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- Figure 9: Value of subscriptions within the UK video and music streaming markets, 2009-19
- e-book growth levelling off
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- Figure 10: Value of consumer print book and e-book market, 2009-19
Key Players – What You Need to Know
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- Tidal and Apple Music take on Spotify
- Spotify moves into video
- Music added to Amazon Prime
- Comcast to launch YouTube rival
- Vessel introduces short-form subscription service
- Harlequin offers e-book rewards programme
- Audible launches original audiobook series
Launch Activity and Innovation
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- Tidal, Apple Music and Prime Music take on Spotify …
- …while Spotify branches out into video
- Comcast set to launch YouTube rival
- Vessel introduces short-form subscription service
- Audible launches original audiobook series
- Harlequin offers e-book rewards programme
The Consumer – What You Need to Know
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- A third of people purchased a DVD in the last year
- Video streaming subscription purchases double those of music
- Mobile devices central to video consumption
- Few express concern regarding fair pay for artists
- Most people multi-task while watching TV
- People give little attention to adverts
- Few willing to pay to remove ads from online videos
- Price of e-books is key
Music and Video Purchased
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- A third of people purchased a DVD in last year
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- Figure 11: Music and video purchased by consumers, June 2015
- Video streaming subscription purchases double those of music
- Most people are light media spenders
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- Figure 12: Repertoire of music and video products/subscriptions purchased, June 2015
Activities on Devices
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- Mobile devices catching up with laptops
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- Figure 13: Activities on devices, June 2015
- Adapting for different devices
Audio Preferences
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- Few express concern regarding fair pay for artists
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- Figure 14: Audio media preferences, June 2015
- Getting people to pay for music streaming
- Younger people incorporate audio into their commute
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- Figure 15: Audio media preferences, by age, June 2015
- Audiobooks appeal to men
Attitudes towards TV
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- Most people multi-task while watching TV
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- Figure 16: Attitudes towards TV, June 2015
- DVD extras are worthwhile
- Subscribers like to binge watch
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- Figure 17: Attitudes towards TV, by video subscription users, June 2015
- Younger people care about having to wait
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- Figure 18: Attitudes towards TV among 16-24 year olds, June 2015
e-books
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- Almost a quarter only buy cheap e-books
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- Figure 19: Attitudes towards e-books, June 2015
- 16-24-year-olds more interested in being connected
- Enhanced e-books could appeal to younger readers
Attitudes towards Online Videos
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- Most are skipping the ad
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- Figure 20: Attitudes towards online video adverts, June 2015
- Millennials more comfortable with use of browsing data
- Little willingness to pay to remove ads
Appendix
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- Data sources
- Abbreviations
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