- Contents
- *Overview
- What you need to know
- Covered in this report
- Relevant Mintel Reports
- Televisions and Pay-Tv service
- Digital and physical music and video
- e-books
What you need to know
The rapid growth of short-form online video is impacting the media landscape; with Millennials in particular increasingly prioritising the mobile friendly content. As YouTube and other short-form platforms look to enter into the subscription sphere, long-form video platforms need to consider ways of adapting content to better suit all occasions and devices.
The music subscription market has undergone significant changes over the last year, with Spotify’s dominance being challenged by multiple new entrants, including Tidal, Apple Music, YouTube Music Key and Prime Music. Mintel’s consumer research suggests a challenging road lies ahead in capturing the currently small paying music subscription consumer base. Music streaming services need to convince more free users to upgrade by expanding and diversifying their offerings.
The once booming e-book market is beginning to stall, facing the resilience of the print medium and increased investment and interest in the audiobook format. Price is currently the primary appeal of e-books, but going forward e-book producers can look to put experience front and centre through further investment in the ‘enhanced e-book’ concept.
Covered in this report
This report examines the state of media consumption in the UK, with principal focus on digital media. “Media consumption” refers to (as appropriate) the reading of, listening to or watching of video, music and e-books:
“Video” includes TV shows and films delivered through DVDs, Blu-ray discs, pay-TV subscriptions like Virgin Media or Sky, and streamed video services such as Netflix and Amazon Instant Video. It also includes short-form online video on platforms such as YouTube or Facebook.
“Music” refers to CDs, digital download singles, digital download albums and streaming music services such as Spotify or Google Play Music.
While physical print media will be referenced, it is not a focus of the report. The sample used for the consumer data is internet only.
Relevant Mintel Reports
Background data used in the Markets section of this report were taken from other Mintel reports. For further information on each market, please see:
